call for papers imat 2017

INTERNATIONAL SYMPOSIUMON APPLIED INNOVATION

28, 29 and 30 June, 2017

Organized by: Collaborates with :

CALL FOR PAPERS

The aim of this symposium is to create a space for reflection on the borderbetween knowledge and technology in competitive intelligence in order to drawa roadmap of future trends. Moreover, our objective is to establish an advanceddebate forum for key researchers, professionals and government officials at theforefront of trends in innovation, marketing and education strategy, tourismand other sectors.

WHAT IS ESIC IMAT?

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WHAT IS IT ABOUT?

This edition of the International Symposium IMAT 2017 is committed toinnovation and the many challenges in the new economic, social, political andtechnological context, from the point of view of educational innovation as astrategy to achieve the competitiveness of a country in its differentproductive sectors.

This year, the sessions on knowledge sharing and the debates will addressexperiences in teaching, educational innovation and the integration of digitaltransformation and its connection with the productive sectors, by proposingexperiences and differentiating models and analysing the new businessmodels.

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Heads of university departments

University professors

Academics and researchers in innovation,

strategy and marketing

Managers and representatives of the public sector

Business executives from different sectors

WHO IS IT FOR?

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SESSIONS AND KEYWORDS

Classroom experiences

Pedagogical methodologies

Teaching innovation

Capacity building

Skills and competences

Teaching tools and resources

Latest trends and application of technologies in the classroom

Session 1. STORIES THAT BRING US TOGETHER

KEYWORDS

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Session 2. EDUCATIONAL INNOVATION

Gamification

Educational Innovation

Neuroscience in Education

New Learning

Teaching Models

Evaluation Models

New TeachingMethodologies

Case Studies

KEYWORDS

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Session 3. DIGITAL TRANSFORMATION

Big Data

Internet Mobile

Mobile Learning, e-Learning

Competitive Intelligence

Technology

Experiential Marketing

Innovation

Latest trends

Digitalisation

Enhanced Reality

Beacons Technology

Hyperconnected Users

KEYWORDS

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Session 4. INNOVATION, COMPETITIVENESS AND BRAND DESTINATION

Country Brand

Destination Branding

Branded Content

Cultural Intelligence

Latest Consumption Trends

Business Competitiveness

Innovation and Competitiveness

Applied Innovation

The New Consumer

KEYWORDS

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Session 5. NEW BUSINESS MODELS. The Digital Era

Financing

Crowdfunding

Crowdsourcing

Collaborative Economy

Startups

Entrepreneurship

Digital Economy

Innovation Models

Disruptive business models

Multi-Channel and Omnichannel

KEYWORDS

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TRACKS AND PROGRAMME OF THESYMPOSIUM

The Symposium is composed of 6 tracks and a pool of the latest trends ininnovation, marketing and strategy in education, tourism and other sectors. Thesessions are planned as follows:

CONFERENCES ROUND TABLES STORIES THAT BRING US TOGETHER

WORKSHOPS CASE STUDIES ACADEMIC CONFERENCES

Given by a renowned expertin the field

Formed by renownedacademics and institutionalrepresentatives of bothsectors

Presented by prestigious experts in aneducational organization

Approximate duration 45 Approximate duration 1h Approximate duration 20

Experts in education will showhow to carry out some of theinnovations presented

Approximate duration 45

Presented by a renownedexpert in the field

Approximate duration 10-15

Given by renowned experts in thefield

Approximate duration 10-15

TRACKS

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Organized by:

8.30 - 9.00 Registration

9.00 - 9.30 Institutional Opening

9.30 - 10.15 Plenary Session

10.20 - 11.30 Stories that Bring UsTogether

11.30 - 12.00 Coffee Break

12.00 - 14.00 Stories that Bring Us Together

14.00 - 15.30 Lunch

15.30 - 17.00 Conference + Round Table

17.00 - 19.30 Parallel Sessions: Workshopsand Communications

19.30 - 20.00 Conference Closing

MORNING AFTERNOON

We will gladly receive every interested professional at IMAT on 28, 29 and 30 June . The 3days programme is the following:

WEDNESDAY 28 JUNE

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THURSDAY 29 JUNE


10.00 - 11.00 Plenary Conference


11.30 - 12.30 Round Table

12.30 - 14.00 Parallel Sessions: Communications

14.00 - 14.30 Closing of the Session

14.30 - 16.30 Lunch

16.00- 17.30 Conference + Round Table

17.00- 19.00 Parallel Sessions: Success Cases and Communications

21.00 Gala Dinner

MORNING AFTERNOON

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12.00 - 14.00 Round Table

14.00 - 14.20 Parallel Sessions:Communications

14.30 - 16.00 Lunch

MORNING

10.00 - 11.30 Parallel Sessions: Company Cases andAcademic Communications

FRIDAY 30 JUNE

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HOW YOU CAN PARTICIPATE

GENERAL GUIDELINES OF PAPERS

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1. Title page (one page)

Title of the article

The authors names (position, workcenter, postal address, telephone numberand e-mail address)

Designated contact author

Acknowledgements

Any funding that may have been received

A statement expressing whether thepaper has been previously presented atany conference or meeting (if applicable).

2. Manuscript (It mustnt contain anyinformation allowing the authorsidentification)

Format: Microsoft Word, A4, double-spacedand in 12-point Calibri.

The first page will display the followinginformation:

Title of the article: no more than 25words

Abstract: up to 180 words

Keywords: no more than 5 words

JEL codes: no more than 5Bibliography: the APA criterion will be used

The autor must send two files:

Posters must be original. Posters must be inline with the topic of the Symposium.Maximum 6 authors per poster. Content ofthe poster: Title, Authors and Content(Introduction and objectives, Material andmethod, Results and Conclusions)

Poster format

Size 90 cm wide x 120 cm high (vertical) witha line spacing of 1.5 m and with a minimumresolution of 150 pixels / inch. Nobibliographic references needed.

GENERAL GUIDELINES OF POSTERS

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Format of the abstract

Pdf in A4-size paper, Calibri 11 font withdouble spacing and a maximum extension of300 words.

The header must include the following data:

Authors and their position

Workplace

Poster title

Contact details of authors

Email address of contact author

Phone of contact author

The received posters will be assessed by the

Papers will be submitted: 2 February 8 May 2017

Authors of accepted papers will be notified before 29 May 2017Registration for attendees: 1 - 23 June 2017

All papers will be blind peer reviewed and the best articles will besubsequently published in a journal with an impact factor.The following website http://www.imat-symposium.com will provide moredetailed information on the programme, registration, guidelines for authorsand additional details, including the Call for Papers. You can contact us on+34 662 386 224 or at [email protected].

DEADLINES

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SOME OF THE PREVIOUS YEARS SPEAKERS

Roco CibrnGeneral Manager, The Westin Valencia

Jos Mara CubilloDirector of the MESIAS System- Intelligence of Marca Espaa

Raquel HueteGeneral Manager of Turism GVA

Juan Antonio MondjarAssociate Professor, Universidad Castilla La Mancha

Dami Serrano Unit Manager LABturisme. Diputacio de Barcelona

Nora Lado Professor at Universidad Carlos III Madrid

Antonio Guevara President of REDIntur. Dean of TurismFaculty, UMA

Eduardo ParraPresident of AECIT and Associate Professor atEconoma Digital and Turismo de La Laguna

Jos Mara Gmez Gras Professor at UMH

Mariano AlcaizDirector of the Leni Instituto of Neuroscienceand Professor at UPV

Fernando IbezGeneral Manager at tica Patrimonios EAFI

Jos Luis ZimmermannGeneral Manager of the Spanish Association of Digital Economy (Adigital)

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Vicente MonfortDeputy Director-General for Economic Analysis, Planning and Coordination at GVA

Juan Corral Sales Director at Air Nostrum

Csar VacchianoCounselor of Marca Espaa

Mauricio Adalid CEO of The Apartment StrategicCommunication

Juan PovedaGeneral Manager and Founding Partner of Trumbo

Paula TamaritPartner of Estragency and Coordinator of the Superior Programme of Tourism Marketing at ESIC Business & Marketing School

David VicentDirector of Innovations at STA Consultores

Pilar TalnDirector of the Superior Course of RevenueManagement - URCJ

scar GonzlezEurope Marketing Manager at Iberostar

Ral Aznar Vicepresident of CVBAN

Jose Miguel RodrguezProfessor at UAM

Manuel Giner Founding Partner of Muchosol

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Gerardo MalvidoR&D + TI Product Manager at AENOR

Juan Antonio GmezVice Chairman at Ecix Group, Chairman of Walhalla Datacenter Services

Ral MartnDirector of Development and Innovations at Embutidos Martinez

Fabin GonzlezPartner and business developmentdirector of Digitalmeteo

Mara LpezUniversidad de ZaragozaGeneral Manager at BitBrain

Adolfo UtorPresident of Balearia

Eduardo OlierPresidente of the ChoiseulInstitute for Geoeconomy and EconomicIntellligence

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IN IMAGES

WHICH WILL TAKE PLACE

HOTEL BALNEARIO LAS ARENAS

22-24, Street Eugenia Vies, 46011Valencia

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THANK YOU.

Avda. Blasco Ibez, 55

46021 Valencia

Tlf. +34 96 361 48 11

[email protected]

www.esic.edu

www.imat-symposium.com

Contact details: