call measurement with website click tracking how will this help my business? before answering a...

8
Call Measurement with Website Click Tracking How will this help my business? Before answering a call, you can know: what pages are being viewed what source brought them to your site keyword terms that interested the caller what ultimately led someone to make a phone call to you

Upload: alban-goodman

Post on 21-Dec-2015

213 views

Category:

Documents


0 download

TRANSCRIPT

Call Measurement with Website Click Tracking

How will this help my business? Before answering a call, you can know:• what pages are being viewed

• what source brought them to your site

• keyword terms that interested the caller

• what ultimately led someone to make a phone call to you

Script is placed on Website

Dynamic number is displayed

Dashboard view: number of website sessions

Breakdown of website sessions

% of Search engine, direct traffic and

link referralsSee how many visits

from each traffic source (Google,

direct, etc.)

Breakdown of keyword search matches

Which keyword terms led to a call or chat

session

Click log of website sessions

Captures IP address, location, time of day and entire click trail, even if a

call was not made

Pages viewed and time spent on each page

How do I get started?

• Place script in body tag of website• Confirm that the script on every page• A pool of numbers is built to display on the

site, every place the number is shown• Start tracking website sessions• View click trail and keyword search matches

on reporting website (need login)