call purpose - make it all about them
DESCRIPTION
by Lynn Hidy, Up Your TelesalesTRANSCRIPT
Call Purpose make it all about them
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Think of it from their perspective, what would make a visit from you valuable?
INSTEAD of telling the prospect what you do, tell them what you will do FOR THEM
Have a conversation vs. conducting an interrogation (or giving a presentation)
Why speak with you?
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Industry information
Regulatory changes
New results achieved
Case study or white paper
Topics?
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Talk about process vs. power to uncover how decisions are made and by whom
Is there anything (else) I can do for you today?
Bonus Notes
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