calpact training: webinars and web forums for health best practices

Welcome to the Webinar!

Webinars and Web Forums for Health Best Practices

We will begin shortly…

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Webinars!&!Web!Forums!!!!!!!!!!!!!!!!!!!!!!For!Health!!

Today you’ll be hearing from…

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Hannah!Laurison!Senior!Planner/Program!Director!

ChangeLab!Solu;ons!

Lisa!Peterson!New!Media!Educa;on!Specialist!

CALPACT!

Livia!Rojas!Events!and!Webinars!Manager!

ChangeLab!Solu;ons!

Star!Tiffany!Communica;ons!Specialist!Public!!Health!Ins;tute!

LoJa!Chan!Communica;ons!Specialist!Public!Health!Ins;tute!


Agenda

•  Review of session objectives •  Introduce speakers •  Hannah Laurison/Livia Rojas ~ ChangeLab Solutions •  Lotta Chan/Star Tiffany ~ Public Health Institute •  Conclusion

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Objectives

•  Understand!how!webinars/web!forums!can!be!used!for!enhancing!delivery!of!training,!outreach,!and!technical!assistance!

!•  Learn!how!to!successfully!use!compelling!audio!&!visual!content!!•  Learn!;ps!for!how!to!choose!the!right!technology!and!the!

appropriate!team!to!coordinate/market!your!webinars!!•  Iden;fy!strategies!and!tools!for!measuring!impact!and!

overcoming!challenges!!•  See!examples!of!how!webinars!and!web!forums!are!being!

successfully!implemented!

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How to Participate •  Please!ensure!your!phone!line!is!on!mute!by!entering!*6!

•  Send!our!speakers!a!ques;on!or!comment!using!the!chat!box!func;on!

•  Click!“raise!hand”!buJon!to!be!taken!off!mute!and!ask!a!ques;on!verbally!

• We!will!reserve!your!ques;ons!for!our!Q!&!A!session!right!aVer!each!speaker!!

•  Slides!will!be!posted!online!aVer!the!webinar!–!link!will!be!shared!with!all!par;cipants

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What%is%your%experience%in%organizing%webinars?%

This!is!my!first!;me!even!aJending!one!

I!haven't!organized!one,!but!I!love!aJending!them!!

I!have!helped!organize!a!few!

I!will!be!organizing!them!and!I'm!so!excited!!

I!have!organized!several!

4%!

14%!

7%!

11%!

64%!

Webinars & Web Forums for Health Best Practices



ChangeLab!Solu;ons!


ChangeLab!Solu;ons!

Presented by Hannah Burton Laurison, MA

Senior Planner & Program Director

Livia Rojas, MSW Events & Webinars Manager

Webinars:

A Tool for Public Health

Agenda

Introduction The what & why of webinars

Interview How to get management support

Interview Selecting the appropriate technology

ChangeLab Solutions creates innovative law and policy solutions that transform neighborhoods, cities, and states. We do this because achieving the common good means everyone has safe places to live and be active, nourishing food, and more opportunities to ensure health. Our unique approach, backed by decades of solid research and proven results, helps the public and private sectors make communities more livable, especially for those who are at highest risk because they have the fewest resources.

HANNAH BURTON LAURISON Senior Planner & Program Director

LIVIA ROJAS Events & Webinars Manager

Poll question: What resource would help your organization/agency to offer webinars: •  Funding, funding, funding •  Management buy-in: building a case •  Technology: identifying the best fit •  Community: help with best practices

A familiar sight

Webinars present opportunities

Expand your reach

Creative Commons Flickr: Fernando Candeias

Cost effective

Reach disperse populations

Easier on staff

Less carbon footprint

Creative Commons Flickr: WGroot

Webinars)

Expand)your)reach)

Cost)effec6ve)

Reach)disperse)

popula6ons)

Easier)on)staff)

Less)carbon)footprint)

Why embrace webinars?"

Management support Creative Commons Flickr: UC Irvine

Build a case

Creative Commons Flickr: Pinprick

Survey peer orgs

Cost effective

Creative Commons Flickr: moussieu eric3

Fund technology & dedicated staff

Build a Case for Management Support"

))))))))))))))1Survey peer organizations ))))))))))))))2Determine

cost ))))))))))))))3Fund technology &

dedicated staff

Selecting the Technology

Creative Commons Flickr: ToastyTreat87

Selecting the Appropriate Technology"

))))))))))))))1Identify goals & assess capacity ))))))))))))))2Compare

webinar platforms

))))))))))))))3Leverage existing

resources

Identify goals & assess capacity

How many people will the tool accommodate?

How much does it cost?

Which features will you need?

How is audio handled?

Do you want to record webinars?

Webinar vendor considerations"

Compare webinar platforms

Leverage existing resources

Creative Commons Flickr: DigitalNative

Technology is good…

BUT IT HAS A DARK SIDE

Creative Commons Flickr: FabulousMasterpieces

•  Cats are a popular domesticate pet.

•  Bill Murray voiced Garfield in the 2006 movie.

IS THIS slide hard to read?

Creative Commons Flickr: FabulousMasterpieces

220 million domestic cats in the world

Photo: Stockxchange.com

Know your audience

Read…

Read (some more)

thegoodmancenter.com

DISCLAIMER The information provided in this discussion is for informational purposes only, and does not constitute legal advice. ChangeLab Solutions does not enter into attorney-client relationships.

ChangeLab Solutions is a non-partisan, nonprofit organization that educates and informs the public through objective, non-partisan analysis, study, and/or research. The primary purpose of this discussion is to address legal and/or policy options to improve public health. There is no intent to reflect a view on specific legislation. © 2013 ChangeLab Solutions

Hannah Burton Laurison [email protected] Livia Rojas [email protected] @changelabworks I facebook.com/changelabsolutions

Q & A for Hannah and Livia •  Send!a!ques;on!or!comment!using!the!chat!box!func;on!

•  Click!“raise!hand”!buJon!to!be!taken!off!mute!and!ask!a!ques;on!verbally

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ChangeLab!Solu;ons!


ChangeLab!Solu;ons!

Webinars & Web Forums for Health Best Practices




Producing a Web Forum: Planning, Marketing and Measuring Impact

Dialogue4Health Public Health Institute

Lotta Chan and Star Tiffany CALPACT New Media Webinar

March 13, 2013

Dialogue4Health www.Dialogue4Health.org

Public Health Institute www.phi.org

Presentation Take-Away

How to choose your Web Forum set-up, presenters,

marketing strategy, ways for engaging participants, and

evaluation strategy

Based on:

Audience Content Capacity

Planning and Coordinating •  Planning a Web Forum (WF) •  Creating a timeline •  Coordinating presenters

Planning a Web Forum •  Presenters •  Duration of Web Forum •  Title, date and time •  Registration questions •  Audience size •  Timeline •  Agenda •  Registration link

Planning a Web Forum ! 2 to 3 ! 60 to 90 min ! 4 to 6 weeks prior ! Limit required ! Listen only mode ! Set dates and tasks ! Bullet points ! Promote away!

•  Presenters •  Duration of Web Forum •  Title, date and time •  Registration questions •  Audience size •  Timeline •  Agenda •  Registration link

Creating a Timeline Web Forum May 1st

Wk 1 Wk 2 Wk 3 Wk 4 Wk 5 Wk 6 Wk of WF

Day of WF

Post WF

Email Blast

3/20

Test Meeting

3/24

Polling Questions

4/3 4/26

Upload Slides

5/1

Web Page 3/19 5/8

Coordinating Presenters •  Contact information •  Bios, photos •  Number of slides •  Test meeting •  Green room

Marketing & Promotion •  Web Page •  Email Blast •  Social Media

Web Page •  Date/time •  What is it about? •  Registration link •  Recommended

– Bios – Headshots – Resources to review – Links to social

media sharing – Sponsors

Marketing & Promotion

Email Blast •  Date/time •  What is it about? •  Registration link •  Recommended

– Presenter names – Headshots – Resources to review – Links to social

media sharing – Sponsors


Email Blast Marketing & Promotion

Date with time zone

Registration link

Info on speakers

What�s it about? Resources

Email Blast | Poll Question

What words in an email subject line grab your attention?

a. They relate to my field of work b. They use action words like: discover, test, take a stand c. They are catchy or put a twist on a familiar phrase, such as: �Healthy Homes: You Are Where You Live� d. They use a reoccurring form I�m accustomed to, such as: �Upcoming CDPH Webinar� e. They highlight some new tool, finding, or resource f. They are framed as a question g. Other (Please type into Chat)


Email Blast | things to consider •  Schedule

– 4-6 weeks prior – Reminder emails week before and day of

•  From…? – Director – [email protected]

•  Subject line – Catchy – Short – Branded


Email Blast | subject line

Test Your Advocacy Fitness: Upcoming Webinar with …


Advocacy Webinar

Social Media •  Facebook & Twitter

– Tag partners – Know your audience

•  Pinterest – On the ground visuals! – New board for event


Cross-posting •  Co-sponsors and presenters send to their lists •  Direct share to colleagues and partners •  Post on Facebook and Twitter of other

organizations •  Send to digests, blogs, bulletins:

–  Trust for America�s Health –  MomsRising –  D4H Community


Engaging Participants •  Float Questions •  Poll Questions •  What to show during Web Forum?

Keep it dynamic!

Q&A Feature

Please submit questions via the Q&A Feature

Please send your questions to

All Panelists

Engaging Participants

Polling Feature

Please 1.  Choose your answer, then 2.  Click Submit

Engaging Participants

No one can remember more

than three points.

Philip Crosby It takes one hour of preparation for each minute of

presentation time.

Wayne Burgraff

The BIG Day!

•  Prepping for the Web Forum

•  Hosting the Live Web Forum •  Post Web Forum

Prepping for the Web Forum •  Technical Dry Run

•  Green Room Checklist – Print outs – Set-up – Welcome the presenters – Record – Roles

Hosting Live Web Forum •  Use post-it notes with FAQs •  Read housekeeping script •  Answer technical questions •  Direct content questions •  Record and save

Technical difficulties? Call 1-866-229-3239 Questions and Comments? Submit them via Q&A Please participate in the polls and click submit

Please complete the Post-Web Forum online evaluation. We need your feedback! Access the Recording and Slides at www.Dialogue4Health.org

Post Web Forum •  Update web page •  Thank you notes

– Presenters – Sponsoring organizations – Audience

•  Statistics

Evaluation & Measuring Impact •  Post-Web Forum Survey •  Registration/Attendance Ratio •  Other Metrics

Post-Web Forum Survey •  First ask yourself, What do I want to

learn? •  Mix of multiple choice and open-ended

questions •  Pilot test

Evaluation & Measuring Impact

Remember! Only ask questions that you�re

willing to do something about the

answers.

Post-Web Forum Survey

•  Avoid – Leading questions –  Jargon – Emotionally

charged words


Do you think that the new cafeteria lunch menu offers a better variety of healthy and palatable foods than the old one?

How do you feel about the new lunch menu compared to the old one?

•  Keep it – Brief – Specific – Clear – Objective

Registration/Attendance Ratio Evaluation & Measuring Impact

•  D

•  Analyze trends – What dates, days of the week, topics,

presenters gathered most attention? – What may have been due to differences in

marketing or target audience? – Weigh # Attending vs. % Attending

Title Date Registered Attended % Attending Webinar 3 3/4/2013 990 482 48.69%

Webinar 2 2/6/2013 1113 555 49.87%

Webinar 1 1/15/2013 410 248 60.49%

•  Changes in website visits or pageviews (Google Analytics)

•  Number of Web Forums and attendees


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Other Metrics

Presentation Take-Away

How to choose your Web Forum set-up, presenters,

marketing strategy, ways for engaging participants, and

evaluation strategy

Based on:

Audience Content Capacity

Idea and getting buy-in

Choosing a web

conferencing software

Preparation for and production of Web Forum

Your BIG Day!

Evaluation and measuring

impact

The Cycle of Web Forums

Resources •  Email marketing providers

–  MailChimp –  Constant Contact –  Salsa –  Vertical Response

•  Social media explained –  Center for Health Leadership Facebook

and Twitter webinar: http://chl.berkeley.edu/events/newmedia/2012-2013-new-media-trainings/sessions

–  CDC NPIN webinar series: http://content.govdelivery.com/bulletins/gd/USCDCNPIN-6f4afd#.UTeITLW7bLA.facebook

•  Web conferencing services –  WebEx –  ReadyTalk –  GoToWebinar –  iLinc

•  Project management –  Basecamp

•  Evaluation tools –  Google Analytics –  SurveyMonkey:

http://help.surveymonkey.com/articles/en_US/kb/Design-Tips-How-to-create-and-administer-effective-surveys

Thank You!

Q & A for Lotta and Star •  Send!a!ques;on!or!comment!using!the!chat!box!func;on!

•  Click!“raise!hand”!buJon!to!be!taken!off!mute!and!ask!a!ques;on!verbally

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What action step will you take after the webinar?

•  What do you think you can do in the next month to further

your goals with planning webinars and web forums? •  Let us know ~ we’d love to check back with you and hear how

it’s going! •  We appreciate your feedback!

!!

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Thank you!

Have questions? Contact us at [email protected] To learn more about other trainings in this series visit:

http://chl.berkeley.edu/events/newmedia/2012-2013-new-media-trainings

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