Client: CAMELOT: (The National Lottery) Poster campaign throughout Lottery ticket outlets

What they wanted:To reduce the drop in people playing The National Lottery during the summer holiday season.

What we did:Inform and remind people that they can still play The National Lottery while away on holiday. Show them how and where to fill in their tickets before departure.

What we got:The summer slump on lottery ticket sales decreased perminantly.

Poster campaign throughout BAA airports

Client: CAMELOT (The National Lottery ) LOTTERY EXTRAPress campaign

What they wanted:To increase the amount of people playing the National Lottery.

What we did:Increased the chance to win by introducing new games with better odds to win.

What we got:More games, more ways to win, more people playing, and more charities benefiting.