camerjam golden gekko mobile sport masterclass

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Rupert Ashwell Head of Client Services, UK

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Page 1: Camerjam golden gekko mobile sport masterclass

Rupert Ashwell Head of Client Services, UK

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Team of 130+ people across 5 countries

Cross platform specialists since 2005

400+ apps -> past 12 months

Page 3: Camerjam golden gekko mobile sport masterclass

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More than 100 brands and agencies have put their trust in us.

Page 4: Camerjam golden gekko mobile sport masterclass

iOS, BlackBerry and Android

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Utilise the unique capabilities of each platform.

Page 5: Camerjam golden gekko mobile sport masterclass

The iPhone User

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The Android User

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The Blackberry User

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Think Android

Openness with few restrictions

Screen sizes from 240x320 up to 540x960

pixels on phones, plus various tablet

resolutions

Utilise bigger screen size when designing UI

for tablets

Widgets on the home screen

Menu button and back button

Mix of physical and touch keyboards 8

What you should know

Page 9: Camerjam golden gekko mobile sport masterclass

Think Android

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An Android user can’t live without widgets. iPhone and BB users hardly know what they are.

Page 10: Camerjam golden gekko mobile sport masterclass

Think Android

What are they?

Find other apps to do a job

Let the user choose, or choose for them

No app? Suggest one to download

Why are they cool?

Increased app discovery/cross promote

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Intents. Boring name on cool stuff.

Page 11: Camerjam golden gekko mobile sport masterclass

Think Android

Very similar to a normal Android application

Has access to all the facilities of the

platform: SGL (2D drawing), OpenGL (3D

drawing), GPS, accelerometers, network

access, etc.

Why are they so sexy?

Because you can use them for interactive

advertising like games, or having them

interact with other apps

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Live Wallpapers - A brand’s wet dream

Page 12: Camerjam golden gekko mobile sport masterclass

Think Android

What is it?

Publish search results to global search

Deep link into the app

Why is that cool?

Increases app visibility and usage

Google likes it!

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Quick Search Box searches your app

Page 13: Camerjam golden gekko mobile sport masterclass

Think Apple

Best SDK for building good looking apps

based on standard components

Drag & Drop objects

Be aware!

Go outside the boundaries of the built-in

components and you’ll need a totally

different level of programming skills

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What you should know

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Think Apple

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iOS5 - Integrated Twitter

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Think Apple

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iOS5 - Instant Image Sharing

Page 16: Camerjam golden gekko mobile sport masterclass

Think Apple

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iOS5 - Apple killing your Ads makes Social even more important

Page 17: Camerjam golden gekko mobile sport masterclass

Think Apple

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iOS5 - Whatsapp the Apple way

Page 18: Camerjam golden gekko mobile sport masterclass

Think Blackberry

Mix of physical and touch keyboards

Many conservative users

You better give them something useful

Make feature use quick and easy or stay

away

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It’s different

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Think Blackberry

Change app icon and name on the app grid

based on app status

Example

For BAA, swap in a red logo if a flight is

delayed, and change the text from

"Heathrow Airport Guide" to "EZY 8571:

DELAYED"

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Widgets, but still not.

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Quick and cost efficient please.

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Can you build our mobile app for all platforms?

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Yes.

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But there are no shortcuts to excellence

Your brand needs to be unique

Design guidelines differ between platforms

Programming language

Devices

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Why we’re looking for One Size Fits All.

You want to develop a mobile app across

many platforms for optimal reach

You want to save money

You want to save time

You just want it all

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Time is money

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We level out platform capabilities.

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Email:

Mobile:

Rupert Ashwell Head of Client Services

[email protected]

+44 781 547 0886