camerjam mobile travel masterclass adfonic

21
Adfonic Paul Childs COO and Co-Founder

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Page 1: Camerjam mobile travel masterclass adfonic

AdfonicPaul Childs

COO and Co-Founder

Page 2: Camerjam mobile travel masterclass adfonic

About us

Launched 18 months ago, Adfonic is now the fastest

growing European based global mobile ad network

Over 6k publishers generating billions of ad requests per

month and averaging 1k campaigns

Offices in London, New York, Paris, San Francisco and

Seville and growing …

Leader in innovation : Real Time Bidding, geo-location

targeting, rich media, conversion tracking, real time

reporting and many more ...

Page 3: Camerjam mobile travel masterclass adfonic

And many more ...

Our clients and media partners

Page 4: Camerjam mobile travel masterclass adfonic

And many more ...

Our clients and media partners

Page 5: Camerjam mobile travel masterclass adfonic

“Advertising is about performance.”Quote from Data Economy Feb 2011

Page 6: Camerjam mobile travel masterclass adfonic

“Android market share now tops iPhone.”

ComScore, March 2011

“Smartphones make up about 32% of the phones

owned by adults over the age of 13 in the UK”ComScore, March 2011

“Smartphone penetration will reach 75% by

2015”

Enders Analysis, March 2011

Page 7: Camerjam mobile travel masterclass adfonic

Smartphone penetration in the UK is now nationwide 1/

7

Source : NMA, June 8 2011

Page 8: Camerjam mobile travel masterclass adfonic

Smartphone penetration in the UK is now

nationwide 2/Apple iPhone Android devices

Plotted campaign clicks for an iPhone and an Android campaign in the UK

Disproves the myth that smartphones are London centric

Confirms today smartphones as urban devices shifting towards national coverage

Source : Adfonic data for iPhone and Android activity September 2010

Page 9: Camerjam mobile travel masterclass adfonic

iPad tablet penetration is following

smartphones and not limited to LondonApple iPad

Source : Adfonic data for iPad activity December 2010

... iPad traffic now nationwide too

Page 10: Camerjam mobile travel masterclass adfonic

1011

We are increasing

interacting more with

social media and apps

via smartphones and in

groups …

Page 11: Camerjam mobile travel masterclass adfonic

11

An increasing number of

consumers now mix

smartphones / tablets

with TV viewing

Page 12: Camerjam mobile travel masterclass adfonic

1213

…during TV

commercials …

Page 13: Camerjam mobile travel masterclass adfonic

1314

… and then with the iPad

in bed …

Page 14: Camerjam mobile travel masterclass adfonic

Smartphones/tablets are influencing consumer

mobile behaviour and creating opportunities

Tipping point WiFi

Home

TV

Source : Adfonic iPhone campaign run in the June UK 2010

Relaxing

Bed

Opportunity?

Smartphone traffic spikes early evening and builds through to midnight presenting a new

opportunity for advertisers to drive incremental results.

Online browsing behaviour

Mobile browsing behaviour

Page 15: Camerjam mobile travel masterclass adfonic

Smartphones and tablets are creating new use

cases for advertisers

9% 19% 29% 44%

9k

19k

29k

44k

Source : Adfonic network December 2010

We took 100k iPad ad requests

on Boxing day mapped to a UK

location

iPad usage built throughout the

day, peaking in the evening

Highlights opportunity to reach

tablet users in the evening

Highlights opportunity to target

regional tablet audiences

throughout the country with

location targeted campaigns

Page 16: Camerjam mobile travel masterclass adfonic

Smartphones and tablets are creating new use

cases for advertisers

Breaking out London ISBA Region

Source : Adfonic network

32% of iPad activity was Inner London

Page 17: Camerjam mobile travel masterclass adfonic

Example 1

Mobile site conversion tracking

Goal

Generate test drive and

brochure requests with a

Cost Per Lead target.

Action

One click to a mobile web

site where consumers can

enter some details.

Metrics

Conversion tracking

enables advertisers to

optimise Cost Per Lead.

Page 18: Camerjam mobile travel masterclass adfonic

Example 2

Click-to-Video metrics

Goal

Generate awareness and

interest in going to see the

film Yogi Bear.

Action

One click to an in-app auto-

play 30 second video short.

Metrics

Measuring average view

times and number of

completed views.

Page 19: Camerjam mobile travel masterclass adfonic

Example 3

Mixing Social, Mobile and Video

Campaign

Drive consumers to find

out more about the Hall

Pass film.

HTML 5 site

Hall Pass mobile site

containing rich media and

more information about the

film.

Facebook page

Leverage the power of

“Like” to get friends

engaged and push updates.

Video

Leverage the power of

sharing with friends and

enable emotional

connection via video.

Page 20: Camerjam mobile travel masterclass adfonic

Action

One click on banner for

consumer redeem a coupon

which is sent by text

message.

Example 4

Geo-targeting

Goal

Target consumers within

specific USA DMA regions.

Metrics

Consumer redeems coupon

in-store at POS.

Page 21: Camerjam mobile travel masterclass adfonic

AdfonicPaul Childs

COO and Co-Founder