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Being where your customers are

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Being where your customers are

CONFIDENTIAL & PROPRIETARY

Blue Chip Customer Base In 30+ Countries

CONFIDENTIAL & PROPRIETARY

Today’s topics

1. A mobile web presence is now mandatory

2. Using mobile media to influence holiday seekers

3. Using location based advertising to sign post people on their holidays

2

CONFIDENTIAL & PROPRIETARY

1. A mobile web presence is now mandatory

CONFIDENTIAL & PROPRIETARY

Your site traffic statistics are proving Mary Meeker right

4

CONFIDENTIAL & PROPRIETARY

People are using mobile to browse and search for holidays..

5

CONFIDENTIAL & PROPRIETARY

..and book as well

6

CONFIDENTIAL & PROPRIETARY

Rendering is very important

7

m.chevrolet.com

CONFIDENTIAL & PROPRIETARY

Don’t forget the appstore

8

CONFIDENTIAL & PROPRIETARY

Everybody else is now doing it!

9

CONFIDENTIAL & PROPRIETARY

2. Using mobile media to influence holiday seekers

CONFIDENTIAL & PROPRIETARY

If you’re not visible, you’re losing out

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CONFIDENTIAL & PROPRIETARY

Sign post customers through targeted Mobile Media advertising

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CONFIDENTIAL & PROPRIETARY

HTML5 - a site within a banner

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1 2 3 4 5

User clicks to access media library

User in app, receives full screen

advertisement

User Selects photo

Photo is now displayed

User remains within app

CONFIDENTIAL & PROPRIETARY

3. Using location based advertising to sign post

people on their holidays

CONFIDENTIAL & PROPRIETARY

Location based services are the future

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CONFIDENTIAL & PROPRIETARY

Unprecedented opportunities for advertisers

sleephomehome work work purchasing

On your way

RadioBillboardsTabloids

RadioBillboardsFree newspapers

A day in lifeOn your

way

TVNewspaperRadio

RadioInternetExhibitionsSocial Networks

workOn your

way

RadioInternetExhibitionsSocial Networks

RadioBillboardsFree newspapers

InternetBooksTabloidsPopular pressTV, Movies

am pm

RadioBillboardsTabloids

purchasing

CONFIDENTIAL & PROPRIETARY

Idea 1: Direct contact through opt-ins

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CONFIDENTIAL & PROPRIETARY

Idea 2: Use contextual ads based on customer searches

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CONFIDENTIAL & PROPRIETARY

Idea 3: Serve location aware ads based on travel destination

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CONFIDENTIAL & PROPRIETARY

CONFIDENTIAL & PROPRIETARY

We have a unique end to end platform

for mobile -

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MOBILE CRM(Relationship

Management)

Mobile communities

Mobile broadcasts

Member management

Segment management

Member rewards

Multichannel

registration

Advanced profiling

MOBILE MARKETING

(Conversion)

Mobile clubs

Couponing

Mobile content

Contests

Alerts and tips

Photo / text to screen

Green screens

Image remix applications

Mobile

SMS

MMS

Mobile Internet

Mobile video

Mobile TV

Mobile media research

Traditional media plan

convergence with mobile

MEDIA PLANNING &

BUYING (Reach)

Mobile Ad Network

Mobile Ad Exchange

Mobile On-Deck Ads

Mobile Search

Mobile Video Ads

MOBILE AD SERVING

Mobile websites

Mobile portals

Mobile blogs

Branded mobile content

Smartphone applications

Downloadable

applications

Branded games

Mobile widgets

MOBILE INTERNET

(Engagement)

MARKETINGADVERTISING

ANALYTICS