camerjam vodafone mobile sport masterclass

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Are we there yet? Trends in Mobile Content and Vodafone’s approach Hemant Madan Head of Developer Marketing, Vodafone Group Content Services 5 th Oct 2011

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Page 1: Camerjam vodafone mobile sport masterclass

Are we there yet?

Trends in Mobile Content and

Vodafone’s approach

Hemant Madan

Head of Developer Marketing,

Vodafone Group Content Services

5th Oct 2011

Page 2: Camerjam vodafone mobile sport masterclass

Food

Page 3: Camerjam vodafone mobile sport masterclass

Curation

Targeting

Safety

Page 4: Camerjam vodafone mobile sport masterclass

Vodafone is adopting a multi-channel approach to maximise the benefit for major partners

Shop

Pre-loads

Carrier Channel

The high quality apps store – excellent user

experience and a curated content catalogue

A programme to pre-load games and apps on

handsets and tablets for key partners

New promotional space within Android Market

and other stores to promote Vodafone selected content

Page 5: Camerjam vodafone mobile sport masterclass

Tips & Tricks for Discoverability

• Know your audience & objectives

• Localization

• Marketing Assets (metadata)

• PR & WOM (differentiation, innovation, QUALITY)

• Cross-promote

• Purchase media space

• Analytics

• Strategic partnerships (and platform decision)

Page 6: Camerjam vodafone mobile sport masterclass

Encouraging Innovation

&

Changing Lives

Page 7: Camerjam vodafone mobile sport masterclass
Page 8: Camerjam vodafone mobile sport masterclass

Vodafone Mobile Clicks :

Bringing Startups to Life

Page 9: Camerjam vodafone mobile sport masterclass

€3000,000,000,000

37,000,000

Page 10: Camerjam vodafone mobile sport masterclass

developer.vodafone.com/smartaccess2011

“Considering sign language

when developing apps is

fundamental…”

“15m for a person who

cannot see very well can be

another world…”

“We can use computers but we

are excluding those people who

cannot use a smartphone…”

Page 11: Camerjam vodafone mobile sport masterclass

Are we there yet?

Page 12: Camerjam vodafone mobile sport masterclass