campaign at the sapporo collection, a fashion show for young people (10,000 participants in 2011)....
TRANSCRIPT
Campaign at the Sapporo Collection, a fashion show for young people (10,000 participants in 2011).
We had the stage to explain our campaign.
Action plan 2 Public relations
Sapporo Collection 2010
Invitation to the baseball games of Sapporo’s home team (Hokkaido Nippon Ham Fighters) using PCAF’s mobile website and homepage
Action plan 3 Digital media
Sapporo Dome Stadium
Ms. Kozue Saito, a popular announcer of the HBC radio
company. She is a supporting member of PCAF.
Giving lectures to parent(s) in response to requests from local
governments in Hokkaido college students School PTA to educate parents and
educators
Action plan 4 Lectures
Home pageMobile websiteRadio announcementsPamphletPin badge, cell phone strap, eraserT-shirtPostcard
Tools
Save women’s life and their natural ability to become mothers
Do it now, before it’s too late.
Messages
Projects aimed at young peopleA public relations campaign aimed at the
younger generation
Conditions for success
Difficult to give information about cervical cancer to generations where cancer is rare
Need to consider the feelings of those women who have already been diagnosed with cervical cancer
The campaign mustn’t be intrusive While PCAF started from nothing, we are
slowly forming connections and gaining the trust of those around us
Lessons learnt