Campaign Briefing SystemOverview

http://www.info-scroll.com/briefing_system

December 2009

Supporting Conservatismand

Sarah Palin

2

Purpose of theCampaign Briefing System

Provide a digital means of ◦“briefing the candidate”◦“studying up”

Allow the candidate to consume the info◦anytime, anywhere, any subject

3

Benefits

Increase productivity, by a factor of◦ 10+ for the candidate◦ 100+ for the Campaign Team

in regards to “studying up”

How is this possible ?◦ it facilitates multi-tasking

4

Bob Beckel’s (smug) myth during the 2008 V-P Pres. debate prep

“She could not read enough Encyclopedia Britannica’s ever”

“There’s not enough time in the world to prepare”

5

With this approach . . .Bob and the rest of the world will be

amazed◦At the ability of an individual or team

to prepare for debates, interviews, etc.

Every subject under the suncan be more effectively◦Prepared,◦Delivered, and◦Absorbed

6

How can productivity be improved so dramatically ?

The brain is way underutilized◦ Think about the speed-reading concept

This approach facilitates multi-tasking◦The website allows for “speed review”◦“Brain-friendly” documents enhance effectiveness

This approach capitalizes on the digital revolution◦ 24 x7 operation◦ Prepare on the go◦ Works on desktop, laptop, netbook, Blackberry

7

Additional Benefitsfor the Candidate and Team

Operate in a lean mannerSpend more time organizing the info

◦as opposed to obtaining and preparing itMore relaxed, refreshed, and confidentMore family time

◦all you need is a computer or Blackberry---------------------------------------------

This solution can also be extended to other campaigns with little overhead

8

The Solution

Brain-friendly website(s)Brain-friendly briefings / research analysis

----------------------------------------------

Utilizes ◦the blogosphere / trusted advisors◦Existing technology

9

The Solution Visual

10

Internet / Blogosphere

Trusted Advisors- Brain friendly format

Campaign Team

Sweet !

auto-scrolling documents

brain-friendly website

What is a brain-friendly website ?

Organized by categoryExpandable / CollapsibleYou can

◦“See” the outline◦“Go Deep” without leaving the page

11

What is NOT a brain-friendly website ?

Drudge◦ Not organized◦ Not easy on the eyes for quick scanning◦ You can’t “go deep”◦ Designed for you to spend time (= ad $$$)

Rush Limbaugh◦ Too “busy”◦ Actual text is brutal to read

Blogs◦ Not “expandable”◦ Very “thin”

12

Brain-friendly website

13

Need pic of Campaign Briefing System

What is a brain-friendly format ?(for documents)

14

Delivers key thoughtsin a manner that’s easy to read

and that stimulates thinkingwhile allowing for speed absorption

Good Powerpoint presentations Typically they deliver “thoughts” Plenty of “breathing” room (not “busy”)

Brain-friendly document

15

With an auto-scroll feature, the text “flows” into the brain.

Other brain-friendly documents

16

Declaration of Independence (full version)Sarah Palin’s V-P RNC Convention speechCivil War lessonThe Bible (Genesis)

Links available on web site

Auto-scroll with .pdf documents

17

Open a .pdf document from your machineClick the menu item “View, Auto Scroll”Then go hands-off

And let the info “flow” into your brain

You may have to first open a .pdf document on the web

Then save it to your machineThen re-open it (the auto-scroll feature is not available with a .pdf

document in a browser window)

Does this system exist ?

18

It’s not a system – it’s a blueprint

But the blueprint is live here:Prototype: The Campaign Briefing System

Campaign Briefing System Overview

So no expenditure for any “software”

How is the content managed ?

19

CoS / New Media Officer determine Organization of site Articles / briefings / web links

One IT person Manages the site (basic HTML)

24 hour operations ? Multiple shifts of these two individuals

Implementation

20

Technology Easy, need one IT person / consultant

Not including security Only an HTML editor needed

Site design Requires a bit of thought, based on situation But the actual “template” is set

Site maintenance The HTML person updates There is no “content management system”

Advanced Topics

21

Auto-scrolling documentsTwo monitorsThree monitorsPortrait oriented monitorsLegal-size paperVirtual briefingsWar room modelExtend to other campaignsInternal server to manage documents

Secure access to many documents / linksSecurity of the web siteTwitter to communicate, etc.

Key Tools for this model

22

Brain-friendly web sites Expandable / Collapsible

Brain-friendly documents Deliver “thoughts” Not “speed reading”, but speed absorption

Auto-scrolling for “hands-free” studying .pdf has auto-scroll Logitech MxRevolution mouse has auto-scrol

Auto-scroll technology needs improved

Inspiration for this model

23

Peter Marshall sermons Senate Chaplain 1947-49 Used indented style for his sermons (easy to read)

Head First Labs Perfected “Brain Friendly” tech books

Info-Man personal info manager software My Edsel software

Sarah Palin Stands on principle

Key to understanding this approach

The soul never thinks without a picture.Aristotle

24

Questions ?

25

The Campaign Briefing System

any topic, anytime, anywhere