campaign on social media how to successfully run a...campaign on social media animikii indigenous...
TRANSCRIPT
How to Successfully Run a Campaign on Social Media
Animikii Indigenous Technology
● Who are you talking to?● How do they talk?● What do they like?● What do they do?
Step 1: Audience
Make sure your goals are SMART● Specific● Measurable● Assignable ● Relevant● Time-based
Step 2: Goals
Get creative!● Use a multi-channel approach● Find (and use) influencers● Be engaged● Research competitors● Use your brand
Step 3: Strategies
Use a content calendar to plan your posts.● Plan multiple campaigns at once● See the “big picture”● Spontaneity is great, but planning is a lot less
stressful!
Step 4: Plan
Let’s do this!● Save time by using something like Buffer● Stay alert for engagements● Take note of what seems to work and what
doesn’t● Don’t be afraid to adapt and deviate
Step 5: Launch
You did it!● What worked and what didn’t and why?● If I were to do it again, what would I do?● Lessons learned?● Did I accomplish my goals? Why or why not?
Step 6: Analytics
● Videos > Graphics > Text● EVERYTHING is potential content● Plan ahead● Go mobile● Be spontaneous● Don’t force it
Social Media Tips & Tricks
Animikii Inc.
210-1100 Admirals Rd.
Victoria, BC V9A 2P6
Thank You, ĩsniyés.
(877) 589-2899
www.animikii.com