Campaign Campaign PostersPosters

How to do itHow to do it

Create your poster in PowerPoint Create your poster in PowerPoint

Save itSave it

““Print” the file using Acrobat Distiller (not Print” the file using Acrobat Distiller (not Reader)Reader)

This saves a new .pdf file that can be This saves a new .pdf file that can be uploaded to LegSim on your profile pageuploaded to LegSim on your profile page

Creating with PowerPointCreating with PowerPoint

Inserting picturesInserting pictures • Click on Insert, scroll down to Pictures. You can either Click on Insert, scroll down to Pictures. You can either

choose pictures from Clipart or from your own files. choose pictures from Clipart or from your own files. • Or right click on an image and copy it. Then paste it to Or right click on an image and copy it. Then paste it to

Powerpoint. Drag the image to move it or resize.Powerpoint. Drag the image to move it or resize.

Inserting text boxesInserting text boxes • Click on Insert, choose TextboxClick on Insert, choose Textbox• Drag to proper location or to re-sizeDrag to proper location or to re-size• To delete, click on the border and then hit deleteTo delete, click on the border and then hit delete

FormatFormat• Lots of Format options, such as changing the Lots of Format options, such as changing the

background color of your slidebackground color of your slide• Change text size or color by highlighting it firstChange text size or color by highlighting it first

Design TipsDesign Tips

Choose a simple familiar messageChoose a simple familiar message that will that will resonate with voters. Don’t ask them to think!resonate with voters. Don’t ask them to think!• e.g. she cares, she’s a fighter, she’s a flip flopper e.g. she cares, she’s a fighter, she’s a flip flopper

Spin but don’t lie.Spin but don’t lie. Let voters draw their own Let voters draw their own conclusionsconclusions

Colors, Symbols, SlogansColors, Symbols, Slogans are good ways to are good ways to send memorable messagessend memorable messages

Be original to grab attention!Be original to grab attention!

Colors and SlogansColors and Slogans

““Where’s the beef?”Where’s the beef?”

In 1984 Democratic primary candidate Walter Mondale evoked the then popular line from a Wendy's Hamburgers commercial during a debate with Gary Hart, raising questions about the substance of Hart’s campaign.

AssociationAssociation

Symbolism and EmotionSymbolism and Emotion

Cares about us

Symbolism and EmotionSymbolism and Emotion

Cares about us

Cares about our kids

Symbolism and EmotionSymbolism and Emotion

Doesn’t care about kids or the troops

Symbolism and EmotionSymbolism and Emotion

Strength and patriotism

Symbolism and EmotionSymbolism and Emotion

Strong and patrioticElitist Unpatriotic Flip Flopper

Symbolism and EmotionSymbolism and Emotion

Humor

Symbolism and EmotionSymbolism and Emotion

Humor that makes a point

Humor

Symbolism and EmotionSymbolism and Emotion

Fear and Suspicion

Make ‘em think Make ‘em think

Campaign Ad ResourcesCampaign Ad Resources

EASE HistoryEASE History Living Room CandidateLiving Room Candidate