campaign setting in google adwords

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CAMPAIGN SETTINGS PRESENTED BY --

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Page 1: Campaign Setting in Google Adwords

CAMPAIGN SETTINGSPRESENTED BY

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Page 2: Campaign Setting in Google Adwords

CAMPAIGN SETTINGS

There are 16 diff settings for Campaign available in Google

Ad words:-

1)Campaign Name:-

• Campaign name should be neat and perfect .

2)Campaign Network:-

• There are 2 types of Networks.

• 1)Search network

• 2)Display network.

3)Languages:-

• Google doesn’t translate Ads.

• Language Settings are Google Interface

settings.

• 40 Languages are target by Google.

• No Regional languages.

Page 3: Campaign Setting in Google Adwords

CAMPAIGN SETTINGS

4)Budget:-

It is a daily budget and divided in to Shared

and Individual budget.

Shared Budget is useful for Campaigns.

Individual Budget is useful for Individual

campaigns.

NOTE: Recommended Budget is calculated

based on Impressions.

Page 4: Campaign Setting in Google Adwords

Advance Settings

Start Date / End Date:-

When do you want to start date for the Ad and when do you want to End date the Ad

Ex: Dec 1st to Dec 28th .

Frequency Capping(Display N/w):-

Limit on No. of times is how the Adds in the frequency.

The User did not show the same add to the same user.

IP Exclusion tool:-

Excluding the IP address from the Ads is called IP Exclusion tool.

The Same Person with the same IP Address but did not accepting the Ad then the User can keep the IP Address in the IP exclusion tool then the add will not show to that IP Address.

CAMPAIGN SETTINGS

Page 5: Campaign Setting in Google Adwords

CAMPAIGN SETTINGS

AD DELIVERY :-

Page 6: Campaign Setting in Google Adwords

Standard Ad’s:-

It show’s Ad through end of the day up to

completion of budget.

Accelerated Ad’s:-

It show’s Ad as Quickly as Possible up to

completion of budget.

CAMPAIGN SETTINGS

Page 7: Campaign Setting in Google Adwords

CAMPAIGN SETTINGS

AD ROTATION :-

Page 8: Campaign Setting in Google Adwords

Ad Scheduling :-

When do I need to Schedule my Ad

1)Ads can be schedule for a Specific Time.

2)Ads can be schedule for a Specific Day.

3)Ads can be schedule for a Specific Time

and Specific Day.

Note:-

Ads can be Schedule more than 24hrs.

Min Ads Scheduling time is 15mins.

Ad Scheduling will always consider the

Account time Zone.

CAMPAIGN SETTINGS

Page 9: Campaign Setting in Google Adwords

Include Synonyms Misspellings , close Variant and

Singular/ Plurals :-

Note:-The first step is activating the Ad ward

Account is verifying email Address.

The Required Step for activating Ad wards account is

providing billing Information.

Devices:-

Targeting all devices but showing only one device by the

help of Bid Adjustments.

There are two types:

1) Legacy Campaign:- In this we can set any one

Device.

2)Enhancements:- We should target all the Devices.

CAMPAIGN SETTINGS

Page 10: Campaign Setting in Google Adwords

CAMPAIGN SETTINGS

LOCATION TARGETING :-

Page 11: Campaign Setting in Google Adwords

HOW DOES GOOGLE DETERMINE THE LOCATION

TARGET?

Page 12: Campaign Setting in Google Adwords

BIDING:-

Biding is divided in to 5 Word Modules

1)Focus on Clicks

2)CPC(only in Search N/w)

3)Focus on Impression.

(CPM cost per Thousand Impression)

4)Focus on Conversion.

5)CPA(Cost Per Acquisition).

CAMPAIGN SETTINGS

Page 13: Campaign Setting in Google Adwords

CPM:- This is for display N/w When we are Using Display N/w Use only CPM.

Biding:- Divided in to two Types

1)Automatic Biding

2)Manual Biding.

Bid Adjustment:-

In this the user can Adjust the BIDs for Diff Devices.

1)Desktop : Bid Adjustment will not

Increment/Decrement the Bid.

2)Mobile/Tablet : Bid Adjustment will

Increment/Decrement the Bid.

CAMPAIGN SETTINGS

Page 14: Campaign Setting in Google Adwords

Notification Setting :

It is a account level Setting to the advertiser.

It is used to device what emails want to receive.

Note:- The Important Notification of the account are

shown in the campaign Tab.(Bcoz most of the time the

advertiser spends in the account is at the Campaign

tab).

CAMPAIGN SETTINGS

Page 15: Campaign Setting in Google Adwords

MCC LEVEL ACCESS

It gives Monthly Invoicing.

There is at least 12 months Old Account.

In that 12 Months must and should 3 month should

be of 5000$ in the Account transactions.

The user can request to the MCC they can accept

the request and a month Invoice will Issue and

MCC will provide a grace period of 30 Days.

Page 16: Campaign Setting in Google Adwords

ANY QUERIES???

Page 17: Campaign Setting in Google Adwords

THANK YOU