Campaign Technology

The New Organizing Institute

Campaign Technology and Data

Tools to Use

• Field

• Finance

• New Media

• Google

What You’re Accomplishing

• Manage Data

• Make Decisions

• Organize Work

Field

• VAN

• National Field

• Donkey

Finance

• NGP

• ActBlue

New Media

• Salsa

• Blue State

• DemsLink

• Convio

SalsaWeb

Blue State Digital

Typical Campaign

• VAN – voterfile, volunteer management

• Salsa – website, email, online forms

• ActBlue – online fundraising

• Google – email, google spreadsheets for misc data

Staffing

• This is a lot to manage!

• Like new media, it crosses all departments, make this one persons responsibility and role