As the new Chief Executive of Swedish, I am honored

to be a part of the $100 million Campaign for Swedish

and I look forward to building upon the momentum created

by my predecessor, Dr. Rod Hochman.

During the past five and a half years, I am

proud to report that the Campaign has re-

ceived over $99 million in new gifts and

pledges from the community.

While health care nationally — and

right here at Swedish — continues to exper-

ience rapid change, one thing that has

remained constant is the community’s unwa-

vering support of quality health care. All

of us at Swedish should feel fortunate that the important

work we do on a daily basis has been rewarded with an

overwhelming vote of confidence from the community. As

humbled as I am by the $99 million raised to date, I am

equally inspired by the fact that more than 47,000 donors

have made gifts to support our work. When these two facts

are taken together, there is no greater testament to how people

feel about the important role that Swedish plays in the over-

all health of our community. Though we are confident we

will reach our initial $100 million target this summer,

there is still much we need to accomplish for our patients

and we will continue to raise gifts for the Campaign through

the end of 2013.

Campaign for Swedishapproaches initial $100 million goal

1

In this issue of Campaign Update, you will have the

opportunity to learn about several new programs that are

being launched by gifts to the Campaign. On June 5th, the

new True Family Women’s Cancer Center

opened its doors to patients. This $11 million

project was supported entirely from philan-

thropy and was the single largest fundraising

project of the Campaign. More importantly,

we feel this exciting new Center will improve

outcomes of women facing a cancer diagno-

nosis. In addition, you will also learn how

Celebrate Swedish and several generous

donors helped create one of the nation’s

premier Multiple Sclerosis Centers on the Swedish/Cherry Hill

campus. And finally, I hope you’ll enjoy learning how one of our

largest and most important clinical partners, CellNetix Pathology

& Laboratories, made a significant investment in the Campaign.

I hope you take great pride in knowing the community

values the important work you do to provide great care to

our patients.

Kevin Brown, Swedish Chief Executive

“All of us at Swedish

should feel for tunate

that the impor tant work we

do on a daily basis has

been rewarded

with an overwhelming vote

of conf idence

from the community.”

Kevin Brown

Summer 2012

Campaign UpdateSwedish Medical Center

campaignforswedish.org

2

The Swedish Cancer Institute opened its new True Family

Women’s Cancer Center to patients on Tuesday, June 5.

The new 23,600-square-foot women’s cancer center gives

the Swedish Cancer Institute the ability to consolidate most

of its services for treating women’s cancers into one facility,

acting as a treatment hub where women are guided through

personalized and coordinated multidisciplinary treatment of

their cancer, including disease-specific education and ho-

listic support activities.

“One of the things that I think is really special about

the True Center is that it truly is comprehensive care,”

Pat Dawson, Director of the True Center says. “We know that

$11 million in community support opens the True Family Women’s Cancer Center

many women are at the center of their families — they’re

really the managers of their households — and so when a

women gets sick, that impacts the entire family. We want to

be able to provide all these resources to patients, because

we know that it is going to impact the entire family.”

On Tuesday, May 15th and Thursday, May 17th, open

houses were held to celebrate and thank the community that

helped build the $11 million facility. The families of Patricia

True, Doug and Janet True, and Bill and Ruth True began

the fund-raising effort with a generous $2 million gift.

“The vision is really to create a haven of support

around women and their families when they are facing

The True Family generously donated $2 million to make the Center a reality.Pictured (left to right): Peter True, Sophie True, Bill True, Ruth True, Patricia True, Janet True, Doug True, Kevin Gleason, Effie True Gleason and Dustin True.

campaignforswedish.org

The Wall of Hope allows donors the opportunity to bothhonor and offer words of support to family members and friends

who have been impacted by cancer.

a cancer diagnosis,” says Becca Kelly, senior director of

major gifts at the Swedish Medical Center Foundation.

“People immediately understood the need and the idea

behind the Center and responded very quickly. The sup-

port was remarkable — it took about 18 months for us

to raise $11 million from the community.”

Over 200 community members and donors to the center

attended the events to preview the space that hosts 28

exam rooms, imaging services, procedure rooms, counseling,

meeting spaces as well as the new educational resource

center. Over 50 physicians, nurses and staff from the

Cancer Institute volunteered at the two events, excited to

show the community how the Center was carefully designed

with the female cancer patient in mind.

“I love having that sense of community. Commonality

of experience is everything — especially when you’re

going through a life and death situation,” grateful patient

and cancer survivor, Alexis Vanden Bos explains.

If you would like to support the True Family Women’s

Cancer Center, please contact Kate Purcell, director,

major gifts, at 206-386-3194 or send email to kate.

purcell@swedish.org.

Celebrate Swedish raisesnearly $4 million for charity care

and new MS Center

Approximately 800 people participated in the 27thannual Celebrate Swedish, Swedish Medical Center’s annual gala dinner and auction, on May 12. The gala, which was held at The Sheraton Seattle Hotel, helped raise nearly $4 million to support charity care for the underinsured, and to advance clinical research and care at the new Multiple SclerosisCenter at Swedish.

MS affects more people in the Pacific Northwest thanalmost anywhere else in the country. Approximately 1 in every 125 people in our community has the disease, or has a parent, child or sibling with the disease. So it is fitting that Seattlewould be the home to the nation’s largest MS center where patients receive cutting edge care.

The new MS Center at Swedish will combine the highestquality of MS clinical care with educational resources, well-ness and fitness equipment and classes, and a supportivecommunity, to help patients live their best life with MS. Animpressive $3.36 million in gifts has been raised to datetoward the $5 million goal for improving MS care and researchin the Northwest.

Our sincere thanks to the hundreds of donors, sponsors and volunteers who helped make the gala a great success. We are especially grateful for this year’s honorary chairs, Richard and Betty Hedreen and Jim and Gaye Pigott, for their gen-erous leadership gifts in support of the MS Center. We are also grateful for the commitment and leadership of Wenie Din and Dr. James Bowen, Beau and Julie Gould and the O’Donnell Foundation.

To learn more about helping Swedish set the benchmark for world-class MS care, please contact Colleen Bromen,assistant director of major gifts, at 206-386-3527 or email colleen.bromen@swedish.org.

campaignforswedish.org

CellNetix Pathology & Laboratoriesmakes $1 million gift to

The Campaign for Swedish Pathologists are sometimes described as “the most im-

portant doctors you’ll never meet.” But at Swedish, we are

well aware of the important role they play in caring for

our patients.

CellNetix Pathology & Laboratories is a dynamic, rapidly

growing private pathology company headquartered in Seattle,

serving hospitals and clinics through-

out the Greater Puget Sound region.

The company is comprised of 44 path-

ologists and more than 230 employees,

and provides disease analysis and diag-

nosis in more than 22 specialty areas.

With its recent leadership gift

to The Campaign for Swedish, Cell-

Netix Pathology & Laboratories is now

serving another critical role: community philanthropist.

CellNetix physicians collectively donated $1 million to

support clinical laboratory services throughout Swedish,

helping to ensure that the most advanced, state-of-the-art

diagnostic services are available in our community.

“The employees at CellNetix Pathology & Laboratories

are honored to be able to support The Campaign for Swedish.

We look forward to continuing to partner with Swedish to

provide high-quality care to the patients we serve,” says

Don Howard, M.D., Ph.D., chairman and CEO of CellNetix.

“All of us at Swedish are grateful for such a generous

gift from our colleagues at CellNetix,” says Kevin Brown,

Swedish’s chief executive. “Their commitment to this com-

munity and to philanthropy is impressive.”

Since The Campaign for Swedish began on January 1,

2007, physician gifts have played

a critical role in the Campaign’s

success. More than $11 million has

been gifted by individual doctors

and physician groups, spanning all

service lines at Swedish. This sup-

port from our physicians demon-

strates a strong commitment not

only to Swedish, but also, most impor-

tantly, to the patients we serve.

As of June 26, 2012, the Campaign has reached a sig-

nificant milestone of more than $99 million. The response

from community members, grateful patients, physicians

and staff has been overwhelming, and it serves as a re-

minder of our region’s dedication to ensuring world-class

health care is available for all. On behalf of the patients

we serve, we are grateful to CellNetix for its wonderful

leadership gift.

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Campaign UpdateSwedish Medical Center

Campaign Update is published quarterly for the employees of Swedish Medical Center by the Swedish Medical Center Foundation. We welcome your comments and sug-gestions. Please contact Randy Mann, Senior DirectorCampaign, at 206-386-6791.

Corporate Giving

Rod Hochman, M.D.Charles LytleKaren LytleHoward Maron, M.D.John N. NordstromJanet SinegalJohn H. Vassall II, M.D.

Lucius Andrew IIINancy J. Auer, M.D.Kevin BrownDeborah CrabbeAnne GittingerWayne GittingerCheryl Gossman

Swedish CampaignLeadership CouncilKirby McDonald, co-chair

David Sabey, co-chairJanet True, co-chair

campaignforswedish.org