Campaigning a message.

Complex or simple?

Francis Yammarino and Fred Dansereau (2009)

Complex or simple?

Which injustice is a priority to address?

What are the facts/sources/contexts, and which do I select to support my campaign?

Does my chosen research lend itself more to raising awareness or more to campaigning for change?

What are my biggest financial hurdles and how can I minimise/eliminate cost?

What audience must I mobilize, and should I target the government or the public?

How will I use media, branding and my current network to market my campaign?

Who opposes my objective and how are they likely to resist it?

How can I utilize feedback and opposition to evolve the project?

Westminster Byelaw campaign

• February 2011 Westminster Council started a consultation on a proposed byelaw which would make rough sleeping and the distribution of free food illegal in the Victoria area.• Echoed a 2009 London Councils proposal (also led by Westminster) to make it illegal to give free food to homeless people anywhere in London – successfully opposed by us and others including Ken Livingstone• Housing Justice begins to mobilise churches, soup runs, concerned public, The Pavement magazine. Met with Liberty, BIHR and others• March 2011 We co-organised a protest flashmob outside DCLG and “Party on the Piazza” free food giveaway outside Westminster Cathedral• Organised opposition via Twitter and Facebook. Hashtag: “nohomelessban” • Open letter to the Guardian• Asked residents to lobby Westminster councillors• Others organised events to raise public awareness. 38 Degrees petition started

See “Flash Mob & Party on the Piazza. Sunday 20th March 2011” on YouTube

Campaign timeline and outcomes• May 2011 Consultation Document published. Inconclusive result – split between (some) resident’s views and the wider public. • Proposal to make rough sleeping illegal is dropped!• Agreement to set up a working group with Westminster Council, local residents, church representatives, soup run volunteers, homelessness agencies• Progress is made in finding alternative sites for soup runs• November 2011 Westminster council drops proposal to make giving out food illegal!• Housing Justice shortlisted for a Liberty Human Rights award• Today Work continues to develop more in door provision open in the evenings and weekends

Tell My Story – Responding to the stigma of welfare reform

Hi Natasha,

One other thing. Do you have any way of contacting these people, or inviting them to leave a contact email?

Their stories would be really useful - but only if at least a few are willing to be interviewed, so we can verify them and add more depth. I can see myself interviewing lots of these people for a project I'm doing.

Polly Toynbee

Media Irony

Campaigners

Delegate Delegate Delegate Delegate Delegate Delegate Delegate Delegate Delegate

C. C.C. C. C. C. C. C.C. C. C. C. C. C. C. C. C. C.

The Public

The Family Tree

Press Government