campaigns to cash: using data to maximize roi
TRANSCRIPT
Campaigns to CashUsing Data to Maximize ROI
Housekeeping
• We’re recording this and we will send it to you.
• Q&A at the end
2
Learn more…
Email:[email protected]:+1 408 203 0936
Email: [email protected]: looker.com/demo
Blocks Directory:looker.com/looker-blocks/directory
Datasticians Looker Looker Blocks
Presenters
Tarlock SagooFounder & Principal
Jake YoosSenior Alliances
Analyst
Thank You
WEBINAR OBJECTIVE
Understand your marketing campaign investments
& where they create leads, opportunities & revenue
by leveraging the Looker& Datasticians
Campaign to Cash (aka C2C) Block
Analytics & Visualizations
Predictive Analytics
WHO IS
Managed DataSolutions as a Services
SERVICES THAT TRANSFORM YOUR DATA FOR BETTER DECISION MAKING
Big Data
Data Architecture
Data & Analytics Advisory
Thought Leadership
Innovation Analytics Journey
Technology Expertise
THE ANALYTICS JOURNEYVa
lue
Time
REPORTINGWhat
happened?
ANALYTICSWhy did it happen?
MONITORINGDashboards
PREDICTIONHow can we manage this
• 21st Century markets requires this for survival.
• Only true partner who can take you through this journey.
• We have helped companies drive significant value.
• Understanding the art of what is possible with you data.
THE PROBLEM
CAMPAIGN TO CASH BUSINESS PROCESS
LEADS
CAMPAIGNS
$CASH
$$
$
OPPORTUNITIES
Spend
Revenue
Return on Investment
s(ROI)
Metrics
THE SCENARIOPROBLEM STATEMENT:
• Data & Analytics are not connected• Marketing Campaigns• Leads• Opportunities• Orders
• Takes a long time to pull this data together.
• More errors.
• Reporting is generally static.
SCENARIO:
• Need to analyze• Marketing Campaign
Spend against how many Leads and Opportunities and Orders are generated
• What are the ROI metrics?
• Where do I invest my marketing funds?
• Where did I not make any return?
TYPICAL USER:
• CEO• Chief Marketing Officer• Chief Revenue Officer• VP Sales• VP Marketing• Marketing Analysts• Sales Analysts
HOW IS IT TYPICALLY DONE TODAY
DATA EXTRACTION
STATIC REPORTING
DATA CONSOLIDATION
SQLSQL
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THECAMPAIGN TO CASH
SOLUTION
THE WORKFLOW IN THE C2C BLOCK
DATA INTEGRATION & DATA REPOSITORY
VISUALIZE(Interactive)
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Campaigns to Cash Demo
Thank you