camper & nicholsons marinas ltd. - quaynote communications · february 2017 superyacht...

February 2017

Superyacht Opportunities in Asia

Prepared by Mathieu E Salomon - Technical Manager - Camper & Nicholsons Marinas Ltd

Camper & Nicholsons Marinas Ltd.

A little bit of a big history

www.cnmarinas.com

• Founded in 1782

• Synonymous with quality services to the marine

industry, building some of the worlds’ most iconic

yachts, many of which can still be seen cruising

today.

• Started as a yacht builder

• Progressed to yacht charterer

• Marina operation on-going since 1962

• Specialising in marinas for more then 50

years

• Projects delivered in over 30 countries

• Unsurpassed knowledge

AMERICAS | EUROPE | ASIA

Camper & Nicholsons global presence

www.cnmarinas.comAMERICAS | EUROPE | ASIA

An overview of what do we do: Design, Build & Operate

www.cnmarinas.com

Stage 1

Stage 2

Stage 3

Stage 4

Stage 5

Choice of Site – General Considerations

High level Marketing & Preliminary Financial Planning

The Site – Infrastructures & Services

Site Investigations

Concept Design

Financial Planning

Detail Design & Provision of Working Drawings

Tendering Process, award of supplier contracts & RFP’s

Sales & Marketing Campaign

Construction

Project Management

Commissioning

Operations & Financial support (Post Grand opening)

Sales & Marketing continued involvementStage 6


The Asian Market – the Statistics

www.cnmarinas.com

China

• Population of 1.36 billion – 20% of the global population

• High net worth Individuals on the rise

• Demand for private yachts has gained traction

• Still makes up only 1-2% of the global yacht market

‘’Aseanean’’ – areas surrounding the south China Sea

• Welcome alternative to the Mediterranean and Caribbean

• Huge potential

• Increasingly more popular among the western millenials

• Millennial travel trends pre-empted the superyacht trend

of visiting Asia far flung destinations, beyond the med


Source: China’s boat park in 2013

HNWI Population 2009 to 2014 by region

Source: CapGemini World Wealth Report 2015

The Expanse of the Region

www.cnmarinas.com

• Some 7.5 million square

miles

• Three times the size of

the Caribbean

• Eight times the size of the

Mediterranean

• Only a handful of existing

marinas servicing

superyachts

• C&N currently building

three marinas with up to

60m + LOA capabilities


24hr range at 9 knots

Existing Facilities

www.cnmarinas.com

Several facilities exist but

• Only a handful cater for the+30m LOA range

• They have no shore side facilities

• They are standalone marinas

• Poorly serviced and managed

• No on-shore support services


Source: Camper & Nicholsons database

Superyacht facilities

Why have Marinas in China not been successful?

www.cnmarinas.com

Marinas in China – failing to deliver market and industry expectations


Source: Recreational Boating Industry Statistics 2013

Sanya Marina – November 2016

Cannes Marina – September 2017 Monaco Marina – September 2017

Xiamen Marina – July 2016

Marinas in the Mediterranean

• Lack of tourism appeal

• Yachting not part of the culture

• High taxes on imports and luxury goods

• Polluted and murky waters

• Lacking services to support long range

cruisers

• Bureaucratic Port of Entry formalities

deter yachting activities

Why should South East Asia be different?

www.cnmarinas.com

• Some of the finest cruising grounds in the world

• Unique experiences

• A host of multi-cultural attractions

• Dynamic economies

• 27 projects undertaken in the past 7 years

• Active participation of Government officials from

Malaysia, Thailand and Indonesia at the APYC

• Dedication to building a ‘yacht tourism’ industry

• Positive initiatives to encourage international vessels


Camper & Nicholsons Marinas is an active player in changing the face of marinas in SE Asia

Why the yacht club model doesn’t work

www.cnmarinas.com

Far too much emphasis on VIP yacht clubs

• High priced memberships

• Large market sector excluded

• Club syndrome popular all over China

• A club and public marina can live side by side

• More public berthing is a must if the region is to develop a strong industry

• Successful development of marinas relies heavily upon local boat ownership


The need for hubs and links

www.cnmarinas.com

How do we capture the opportunity?

• Reduce sailing times between marinas

• Provide safe destinations

• Appropriate levels of services

• Cater for transient business

• Domestic markets will take a number of

years to develop

• Good marinas in key locations are needed

to provide the network

• 500-1000 berths marinas with exclusive

club member ships are not the answers

• 50-300 berth marinas are


India, Sri Lanka, Maldives

China, Korea, Japan

Thailand, Malay Peninsula, Vietnam

Indonesia, Philippines, Borneo

Fiscal Considerations – Location & Investment Challenges

www.cnmarinas.com

Try to avoid…..

• Isolated site

• Deep water

• Water too shallow

• Exposed site

• Strong tidal currents

• Long shoaling beaches


Try to look for…..

• A strategically located site

• Good demographics

• Naturally sheltered

• Good water depths

• Clean seas

Choice of Site

• The major element in the development of any marina is choosing the right site.

• Once the right site is identified the appropriate development plans have to be put in

place.

What is the right site?

• One that is strategically located on a cruising route.

• One that has good access by land and safe access by sea.

• One that has the right environmental credentials.

• One that is readily serviceable.

• One that can be developed at the right price.

• One that is not simply an appendage to a property development

• One that will appeal to the market.

Wrong choice – Poor design, inadequate protection

Right choice – Good design, good market, well protected

Fiscal Considerations – Return on Investment


There are currently 5,066 delivered superyachts – 30m LOA or over

• Size of Marina / target market

• Occupancy & Growth

• Designer Lifestyle Versus Entry Level

• Club + Public + international consumer

• Sport for the masses

• Charter fleet

Marinas nowadays

• Cost of development offset by property sales

• Attractive incentives for berth and property ownership

• Creating a destination, not just a marina

Added Value

• Typically provides an uplift of 15-25% in the surrounding development

• Creates a focal point

• Attracts HNWIs to a location

Fiscal Considerations – Country Case Study: Malta


• A study of Malta’s superyacht sector shows that it generated €67.1m in direct value added in 2015.

• A representation of 0.78% of the country’s GDP

• Creation of 1,600 jobs

Photo curtesy of Ian Cochrane, GHM

What have we been up to in South East Asia

www.cnmarinas.com

Sanya Serenity – Hainan Island


Client Layout

C & N Layout

Construction phase

Completed Marina


www.cnmarinas.com

Malaysia – Tanjung Aru Eco Development



www.cnmarinas.com

Vietnam – Ana Marina


Maldives - Singha

The opportunity

www.cnmarinas.com

• To join up the region by creating hubs which will in turn attract charter vessels

• A greater focus on Superyacht charter

• The sharing economy is becoming more and more popular (Access a superyacht, with no ownership)

• Destinations, not standalone marinas

The yachting market in Southeast Asia is in its infancy. A small volume of regular traffic already exists, focused on the

mid-market committed cruiser at the small end, and on the more adventurous superyacht owner at the high end.

Future growth in this market is anticipated, and the potential is considerable, but it is not possible to predict the rate of

growth with any certainty. It would therefore be prudent to keep the marina development on a modest scale and to build

in as much flexibility as possible in terms of the berth mix.

It is fundamental that a good professional team is selected to deliver the best product, and a marina consultant that not

only designs marinas, but operates them with invaluable past experience is essential.


www.cnmarinas.com

THANK YOU

camper & nicholsons marinas ltd. - quaynote communications · february 2017 superyacht...

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