campus district collaboration project (july 23, 2010)
DESCRIPTION
This presentation was given by the professional and student consultants of the Collaborative Campus Project, which is working on creating a design proposal for Cleveland's Campus District. The proposal is based on community engagement and the collaboration between professional designers and local students.TRANSCRIPT
Campus District Collaboration Project
Unique Team Dynamic:
Photographs
Courtesy of
Mark Duluk and
Charles Schick
http://campusdistrict.org/
The Campus District:
The Project Charge:Institutions and Businesses :: Em
ployees :: Students
:: R
esid
ents
:: C
omm
uters ::
Creating Relationships
Project Mission:Empowering the stakeholders of the Campus District to collaboratively design and sustain quality of life experiences.
Campus District Collaboration Project:Our Process
Research:
Demographic Information Community Interviews
Business Interviews Case Studies
Institutions Master Plans GIS Maps
Attribute Maps Google Maps
Best Practices:
Community Member Interviews
Small Business and Employee Interviews,
Case Studies Institutions Master Plans
Frank Kidd’s Community Garden Tremont, the Detroit Shoreway Ohio City the
Demographic Information
West Side Market the CSU Fitness
GIS Maps Attribute Maps Google Maps
Complex, the CSU Farmer’s Market
Northside Businesses Trinity
Community Member Interviews
Small Business and Employee Interviews,
Case Studies Institutions Master Plans
Frank Kidd’s Community Garden Tremont,
the Detroit Shoreway Ohio City the
Demographic Inform
ation
West Side Market the CSU Fitness
GIS Maps Attribute Maps Google Maps
Complex, the CSU Farmer’s Market
Northside Businesses Trinity
Community Member Interviews
Small Business and Employee Interviews,
Case Studies Institutions Master Plans Frank Kidd’s Community Garden Tremont,
the Detroit Shoreway Ohio City the
Demographic Information
West Side Market the CSU Fitness
GIS Maps Attribute Maps Google Maps Complex, the CSU Farmer’s Market
Northside Businesses Trinity
group discussions
group discussionswe deliberated
group discussionswe deliberatedwe hypothesized
group discussionswe deliberatedwe hypothesizedwe planned
group discussionswe deliberatedwe hypothesizedwe plannedpitched ideas
group discussionswe deliberatedwe hypothesizedwe plannedpitched ideaswe confered
group discussionswe deliberatedwe hypothesizedwe plannedpitched ideaswe confered
we considered
group discussionswe deliberatedwe hypothesizedwe plannedpitched ideaswe confered
we consideredwe argued
group discussionswe deliberatedwe hypothesizedwe plannedpitched ideaswe confered
we consideredwe arguedwe analysed
group discussionswe deliberatedwe hypothesizedwe plannedpitched ideaswe confered
we consideredwe arguedwe analysedexplored
group discussionswe deliberatedwe hypothesizedwe plannedpitched ideaswe confered
we consideredwe arguedwe analysedexploredhashed it
group discussionswe deliberatedwe hypothesizedwe plannedpitched ideaswe confered
we consideredwe arguedwe analysedexploredhashed ittalked the talk
talked the talktalked the talktalked the talk talked the talk talked the talk talked the talktalked the talk
Walk the Walk.
Walking the Walk:
:: Accountability & Empowerment
:: Pride
:: Literally
What does it mean?
Campus District Project Progress:Designing the Walks
Our Plan
Planned Connections
The existing connections proposed by the CSU and the Tri-C Master Plans
CSU Connectors
Tri-C Connector
Trade Walk
Our Proposed Walk along a re-energized local business zone
Trade Walk
Garden Walk
Our Proposed Walk along a Green Corridor, including urban farms, sustainable businesses and healthy food venues.
Garden Walk
Culture Walk
Our Proposed Walk along an arts corridore
Culture Walk
All of Our Proposed Walks
Our 3 Walks: Trade, Garden and Culture
Trade Walk
Culture Walk
Garden Walk
Trade Walk
All of Our Proposed Walks with the CSU and Tri-C Connectors
Culture Walk
Garden Walk
CSU Connectors
Tri-C Connector
East-West Connectors
Zones of activity across all the walks.
East-West
Connections
East-West Connectors and Our Walks
Zones of activity across all the walks interacting with our walks and planned connectors
Development Zones
Principle Proposed Structures that anchor each Walk
RepurposedJuvenile Justice Center
Arts and Crafts Center
Farm Plaza
New Planned Activity
Experiences radiating outward from the Development Zones
Entreprenureal Events
Arts and Crafts Events
Sustainable and“Green” Events
Our Plan
How all of our Walks, Structures and Experiences interact with each other, the plans of major institutions, and the area.
Walk The Walk
The Garden Walk::: economic development
:: community development
:: urban edge
:: defines boundaries
:: urban agriculture institutes
:: east side market indoor/outdoor
:: hydroponic bridge over freeway
:: connects north and south
:: bridges euclid
:: connects two hard scape economic development zones
Photographed by
Mark Duluk
The Garden Walk:Street Banners
Designed by
Alexandria Overton,
College Coordinator
Designer
The Garden Walk:Kiosks
Designed by
Alexandria Overton,
College Design
Coordinator
Photographed by
College Design
Coordinator
The Garden Walk:Streetview
Designed by
Alexandria Overton,
College Design
Coordinator
Photograph Courtesy
of Google Maps
The Garden Walk:Node Sketch Collage
Designed by
Mark Duluk,
Lead Urban Designer
: skateboarders: seniors: marion sterling: families: performance
Play, Skate, Rest:
Mixed Use Space
: skateboarders: seniors: marion sterling: families: performance
Play, Skate, Rest:
Mixed Use Space
: skateboarders: seniors: marion sterling: families: performance
Play, Skate, Rest:
Mixed Use Space
: skateboarders: seniors: marion sterling: families: performance
Play, Skate, Rest:
Mixed Use Space
: skateboarders: seniors: marion sterling: families: performance
Play, Skate, Rest:
Mixed Use Space
: skateboarders: seniors: marion sterling: families: performance
Play, Skate, Rest:
Mixed Use Space
: skateboarders: seniors: marion sterling: families: performance
Play, Skate, Rest:
Mixed Use Space
The Trade Walk::: economic development
:: community development
:: urban edge
:: defines boundaries
:: urban agriculture institutes
:: east side market indoor/outdoor
:: hydroponic bridge over freeway
:: connects north and south
:: bridges euclid
:: connects two hard scape economic development zones
Photographed by
Mark Duluk
The Trade Walk:Street Banners
Designed by
Alexandria Overton,
College Coordinator
Designer
The Trade Walk:Kiosks Bus Stops
Designed by
Alexandria Overton,
College Design
Coordinator
Photographed by
Norman Duenas
College Design
Coordinator
The Trade Walk:Streetview
Designed by
Alexandria Overton,
College Design
Coordinator
The Trade Walk:Node Sketch Collage
Designed by
Mark Duluk,
Lead Urban Designer
The Culture Walk::: economic development
:: community development
:: urban edge
:: defines boundaries
:: urban agriculture institutes
:: east side market indoor/outdoor
:: hydroponic bridge over freeway
:: connects north and south
:: bridges euclid
:: connects two hard scape economic development zones
Photographed by
Mark Duluk
The Culture Walk:Street Banners
Designed by
Alexandria Overton,
College Coordinator
Designer
The Culture Walk:Kiosks
Designed by
Alexandria Overton,
College Design
Coordinator
Photographed by
Norman Duenas
College Design
Coordinator
The Culture Walk:Streetview
Designed by
Alexandria Overton,
College Design
Coordinator
The Culture Walk:Node Sketch Collage
Designed by
Mark Duluk,
Lead Urban Designer
Campus District Planning Project: Communications
Who Are We?C
olor
Sch
eme
:: bright
:: vibrant
:: urban garden
:: upbeat
:: visionary
:: growth
:: educational
:: wise
:: safe
:: enlightened
:: triumph
:: fresh water
:: hope
:: courage
:: heart
:: faith/ belief
:: grassroots
:: new babay
:: pregnant
:: future
:: empty canvas
:: seed
:: pride
:: respect
:: dignity
:: potential
:: strength
:: willingness
:: determination
:: vision
:: healing
:: style
:: confidence
Our SWAG Fashion:
Designed by
Student Designers
Destiny Curlee-Cooper,
Dasha Allen
& Chantel Carlisle
Laid out by
Norman Duenas
College Design
Coordinator
More SWAG:
Designed by
Norman Duenas
College Design
Coordinator
Applications:
This story can fit 175-225 words.
The purpose of a newslet-ter is to provide special-ized information to a tar-geted audience. Newslet-ters can be a great way to market your product or service, and also create credibility and build your organization’s identity among peers, members, employees, or vendors.
First, determine the audi-ence of the newsletter. This could be anyone who might benefit from the information it contains, for example, employees or people interested in pur-chasing a product or re-questing your service.
You can compile a mail-ing list from business reply cards, customer information sheets, busi-ness cards collected at trade shows, or member-ship lists. You might con-
sider purchasing a mailing list from a company.
If you explore the Publish-er catalog, you will find many publications that match the style of your newsletter.
Next, establish how much time and money you can spend on your newsletter. These factors will help determine how frequently you publish the newsletter and its length. It’s recom-
mended that you publish your newsletter at least quarterly so that it’s con-sidered a consistent source of information. Your customers or em-ployees will look forward to its arrival.
Volume 1, Issue 1
A Change A Coming
Designers At Work Not Play This story can fit 75-125 words. Your headline is an im-portant part of the newslet-ter and should be consid-ered carefully. In a few words, it should accurately represent the contents of the story and
draw readers into the story. Develop the headline be-fore you write the story. This way, the headline will help you keep the story focused. Examples of possible head-lines include Product Wins Industry Award, New Prod-
uct Can Save You Time!, Membership Drive Exceeds Goals, and New Office Opens Near You.
Collaborative Campus Team Players
7 . 1 3 . 2 0 1 0
Table of Contents
Collaborative cam-pus team players
A change a coming
Designers at work not play
Brain storming at its best
Word of MouthDoor-to-Door Campaigning
Sidewalk PaintingSidewalk Bleaching
PostersClothesline Art
WebsiteBlog
Social MediaMail
Radio Buswraps
Campus District Project Progress: Experience Design
Daily Experiences:
Lasting Experiences:
Milestone Experiences:
Experience Timeline: sept oct nov dec jan feb mar april may june
Mid Term: 1 year - 3 years Long Term: 3 years - 20 years
EntrepreneurPrograms6
Public Arts &Beautification5
Performing Arts4
MentorshipPrograms3
Health &Wellness2
july aug
AFRICAN AMERICAN ART EXPO
ASIAN CULTURAL EXCHANGE
CSU-TRI-C STUDENT ARTISTS
ETHNIC FOOD COURTS
ST. VINCENTS WELLNESS KIOSKS
Community Arts FestivalCampus DistrictCampus District
1st Annual1st Annual
Aug
ust -
3 -
4 - 5
- 20
11
1st Annual Campus District Arts &Culture Festival
Several stakeholders from adiverse cross section of the
Campus District are awardedprizes for artistic achievement
A crafts cooperative is begunto provide artist studio spacesand venues to exhibit and selltheir work. This cooperative is
sponsored by Tri-C andCleveland State
The success and media attentionof the cooperative leads to moreprograms to foster a development
of crafts skills inherent in theCampus District
The first of several art galleriesare created on “Merchant
Boulevard” that feature ethnic andlocal arts and crafts. An Afro-
Japanese Arts Allianceis created.
The District of Design, in conjunctionwith Cleveland Institute of Art holds
a symposium/workshop that isintended to foster an internshipprogram for Campus District
craftsman and designers
Collaborative Campus Experience Initiatives Story Board
Short Term: 3 months - 1 year
The District of Design begins aninternship program that will focus ona variety of design and business skillsfor qualifying memberts of the Campus
District
Groundbreaking for the newCampus District Cultural Arts
Center
The Campus District Cultural ArtsCenter is the crowning jewel in
the local landscape, and becomes anintegral vehicle for the unification
of all the stakeholders of the district
1st Annual Campus DistrictTalent Contest
1st Annual Campus District Mural Walk
The Campus District “Painted Line”is completed
Dedication of theCampus District Sculpture
Garden
The Campus District T ShirtProgram mentored by
Marcus Braithwaite
Campus District Arts Committee isformed with representatives from all
major stakeholders. Committee meetswith city officials to secure necessary
permits for street festival.
Festival locations are chosen. Allprinted promotional collateral is
created. Applications forartists are sent out. Food venders
are selected. Local organizations arecontacted for festival representation
Artists, Vendors, and LocalRepresentatives are notified of
acceptance into festival
Full tilt media blitz to announce event. T.V.,radio, internet, posters, flyers, etc heraldingthis special event , and all associated initiatives
in the Campus District
This category of our investigationinvolves empowerment, training,and elevating and enriching thelives of our stakeholders. Givingand sharing by example.
Performing Arts, talent shows,competitions can be short termprojects that lead to mid and longrange establishment of permanentperforming arts programs andinstitutions, while showcasingtalent,and giving identity and prideto all of our stakeholders
Neighborhood festivals andevents provide an opportunityfor communities to cometogether in the spirit ofcelebration. While these eventspromote positive communityrelations and generate economicimpact to the local hostingcommunity, they also offer anopportunity to learn about thediversity of people and cultures
Well being - more than just goodhealth, wellbeing describes a stateof wellness of body, mind and soul,where all are in a state of health,the individual is happy andprospering. Wellbeing is notavailable by prescription; there isno one path and many differentroads can be taken to arrive there...
Entrepreneurial initiatives evolvefrom ideas, to resources andmentorship, and then to concretevisions and strategies withappropriate funding and trainingsecured. A robust economyevolves utilizing the talent anddrive of community stakeholders
An “Entrepreneur” council is formed withrepresentatives of Tri-C, CSU, Trinity
Commons, St. Vincents, and local smallbusiness
Media blitz to recruit and evaluatepotential young entrepreneurs
from the Campus District
The first monthly meeting of the CampusDistrict Young Entrepreneurs Club is held
Campus District Young Entrepreneurs Clubattend their 1st
small business conference to learn about startingtheir own local business
Campus District Young Entrepreneurs Clubattend a symposium on the subject of Internet
Commerce
threadless.com etsy.com
Several Campus District Young Entrepreneurs presenttheir business proposals to local funding organizations
and receive seed money to begin their venture
Campus District Painting and Redecorating, theYoung Entrepreneurs 1st Business is launched.
Campus District Young Entrepreneurs 1st Storefrontboutique opens. In the next year several more
shops and servicesevolve in the district
Reunion of the Campus District Entrepreneurs Club. This photocelebrates members who have created successful businesses
enterprises in the Campus District over the last 15 years
Entrepreneurs Club receives local and nationalrecognition for entrepreneurial excellence, and becomes
the national benchmark for young urban businessdevelopers
2022
Pride, ownership, a sense ofaesthetic beauty and appreciation.Making the district a better placefor current residents, localemployees, visitors, and to attractnew residents and business to thearea. The combination of art andnature are a wondrous thing thatcan help define a neighborhoodand it’s residents.
“ The CampusDistrict Line ”
Form a CampusDistrict Line Team and
formulate a plan tobegin “ the line ”
Initial Lines can be temporarily painted or can be artprojects for local organizations schools. All lines donot have to be the same; they can have many differentlooks but they should follow the color schemeestablished by the physical design team.As city streetscaping of the area develops these linesmay be permanently installed
"The Line" is a simple,physical concept that willencourage both fitness anddistrict connection. By usingthe line, workers andresidents will have measuredpaths for their exerciseroutines and will findthemselves exploring newparts of the Campus District. Furthermore, the line isadaptable and fairlyinexpensive.
Distances are from a certain pointor come up with some system bywhich users can measure thedistance that they travelled
CSU and Tri-C Sponsor the first “Campus District Art Line” CompetitionGuest professional artists are invited to participate, lecture, and judge thecompetition. A variety of local business can support this effort to increasetraffic in the district
1st Annual Campus District“ Walk the Line”
Marathon sponsored by St Vincent’sCharity Hospital
As construction takes place in the district, a variety ofpermanent
line applications and more sophicatedconcepts like the “memorial line”
The lines success becomes well knownand replicated both locally
and nationally . A variety of healthorganizations health organizations promotethe “line”as a unique combination of health,
exercise, recreation, and art venue.
Art FestivalsStreet Fairs1
Target date for August 2011set for first annual
Campus District Arts & CultureFestival
100 ydsLocal school art classes enlisted todesign the "garden walk" line.Other lines will be designed byprofessionals and Tri-C, CSU, andCIA art students.
The line becomes an attraction forresidents and local workers. Many useit for exercise during lunch and afterwork. Workers and visitors follow theline to parts of the district that they hadnever before visited.
The Campus District project is a perfect example of a mentoringprogram. In the T Shirt design exercise, the team , led by
Marcus Braithwaite, was taken through all the design phasesnecessary to design and produce a product
Through various field trips the students were shown how to createand market hand made goods. They also visited a variety of retailoutlets and talked with artists and shopkeepers about the retail
experience
Images Courtesy of Collaborative Campus Districtand publicdomainpictures.nets
United States Department of LaborNational Mentoring ProgramYouth Mentoring ConnectionNew Communities.orgYouth in ArtsBig Brother, Big SisterDesign Ignites ChangeAIGAGroundswellJacklin EdelbergNettlehorst School
We have exposed the Campus District team toseveral local and national mentoring programs thatcan assist them to achieve their future goals
As a direct result of the mentorship programs established bythe Campus District, several students learned skills that
enabled them to develop their own line ofclothing marketed towards urban youth.They begin an
online business on Etsy.com and it was well received in themarketplace. They have established a positive
template for success that will be shared with their peers.
Throughout the project, we have visited a variety of neighborhoods that have a successful,thriving, and vibrant atmosphere. One thing they all had in common was attention topublic arts, gardens, and unique wayfinding signage. We feel that this is an integral
element to the revival of the Campus District, and have created a scenario to elevatea sense of pride and recognition herte in the district
A Campus District Public Arts & Beautification Councilis formed in conjunction with Kidd’s Nursery and local institutions.Students and profesional artists are recruited to create murals
on selected buildings. These events could bealong the “Campus Line” route
Students and professionals are recruited to executethe mural program.
Performing arts classes established foryouth of the Campus District
Relationships established with the publicschool system and Cleveland Playhouse,Karamu Theatre, and various performing
arts institutions to create studios and lessonsfor the Campus District
The success of the talent competitioncatapults a few talented residents into the
local spotlight. Acting classes areestablished
Local band appears on America’s GotTalent, sparking interest in local teens to
learn to play an instrument Campus Music Center opens onMerchant Walk District
A few residents of the Campus Districtachieve national fame as performing artists
The Campus District Theatre for thePerforming Arts opens in 2025
Campus District Planning Project: Implementation
Project Timeline: FF0000PROPORSED TIMELINE
1 month 2 months 3 months 4 months 5 months 6 months 7 months 8 months 9 months 10 months 11 months 12 months
2ommunica7on Experience Structures Environments
1st YEAR
2nd YEAR 3rd YEAR 4th YEAR5th YEAR and
Beyond
[Re-‐Occuring Communica1on]
[Design Walkway Iden1<ers] [Environment Budget]
[Urban 4H Club/Program Planning]
[Press Release] [Brand] [Tag Line] [Side Walk Art] [Word of Mouth] [Door to Door] [Clothes Line] [Pain1ng]
[Posters] [Facebook] [TwiOer] [Website/Blog] [Findings
Document]
[Meet with Lawyers on trademarks/copyright] [QewsleOer] [Teach
InDesign Build Design] [Communica1on Budget]
[1st Annual Campus District Talent Contest]
[Mail] [Radio] [Podcasts] [Kiosk Change Out] [Re-‐Occuring Communica1on]
[Swag Intro]
[S1ckers] [T-‐shirts] [Hats] [Silly Bands] [Eco Bands]
[Re-‐Occuring Communica1on] [Build
Skills]
[Planning Permits]
["Line" compe11on] [Campus District Cultural Arts CommiOee selected] [Campus District Mentor
Program]
["Lines" Painted] [Racewalk Marathon]
[Swag Records Studio built (at Vuvenile Vus1ce
Center)]
[Occupy Vuvenile Vus1ce Center] [Design Studio]
[Garden Walk] [Healthy FasYood Stop (Carnegie)]
[Urban 4H Club Starts] [School Garden]
[Swag Push Cart Made] [Online Swag Store Opens]
[Swag Records Founded][Design Studio Interim]
[City Review Process for Walkway] [School Garden
Planning]
[Inscribe walks (with city approval)]
[Walks PRZCommunica1on] [Re-‐Occuring Communica1on]
[Footbridge Cedar to Prospect] [Playground for all ages] [Swagg Store opens (Thanksgiving)] [Vail demoli1on and
Plaza Ground Breaking]
[1st Annual Campus District Art fair]
[Dedica1on of Campus District Culture Garden]
[Walks grand opening] [Art \ Cra] Collabora1ve Established]
[Art Galleries Established][Ground Breaking for a Cultural Arts Center] [District of
Design Symposium][Permanent Lines Installed] [Ground Breaking for Cultural
Arts Center] [ Cultural Art Center Dedica1on]
[The Green Market]
[Walks Event opening] [Urban Agriculture(Commercial)]
Thank you!