campus navigator

Let’s tell you about an ideathat’s helping our clientscommunicate with the youthmarket in unique ways...

Hello!

27, Ladipo Kuku Str, Off Allen Avenue, Ikeja, Lagos, Nigeria. 01-7358275, 08034488684. [email protected], www.urbanbaze.comstrategic design + branding

Where do get ideas comes from?

First...The Toilet Seat

Working

Making Mistakes

Having Fun

Waiting For Inspiration

Problems

Inspiration is for amateurs; the rest of us just show up and get to work. If you wait around for the clouds to part and a bolt of lightning to strike you in the brain, you are not going to make an awful lot of work. All the best ideas come out of the process; they come out of the work itself. ― Chuck Close


We discovered a problemNo Nigerian campus can provide their students with school maps, let alone visitors and new intakes. In fact most of the schools don't event have detailed map in existence and Google map does not have detailed maps of Nigerian campus. So students and visitors tend to encounter difficulties navigating Nigeria campuses.

The students don’t even see the need for maps so, no one is ready to pay for maps of their various campuses.

We were sure of two things, if we can give them detailed maps of their schools, they will see the need for it, navigate easily and this will gradually instill a map reading culture.

“A lot of times, people don't know whatthey want until you show it to them” ― Steve Jobs


The challeges

To create printed maps for the universities, we have to map all campuses on site with GIS (Geographic Information Systems) technology, Since Google maps could not help with the details.

We approached a couple of organisations to help sponsor the project i.e create, design and distribute the maps to students in various Nigerian universities... They all turned us down. NO ONE WAS READY TO INVEST IN AN IDEA THAT WAS YET TO BE TESTED.

The breakthroughSo we decided to merge two needs to create a product:Ÿ Student’s need to navigate and fine new places on Ÿ Brands’ need to engage and communicate to the youth market


Today, we have successfully deployedCampus Navigator maps on 9 Nigerianuniversities and about to deploy 18 morecampuses within the next six months.

27, Ladipo Kuku Street, Off Allen Avenue,

Ikeja, Lagos,Nigeria.

01-7358275,08034488684

[email protected]

strategic design + branding

be seen . be heard . be identified

campus navigator

Design