© 2012 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information and may not be disclosed or reproduced without the prior written consent of Ipsos.

Campus Report 2012

Ipsos Training Center

Main Achievements

During 2012, the Ipsos Training Center (ITC) reached the following main achievements:•Former Synovate employees were welcomed to our e-learning platform without any major issues reported:

─ A 56% growth in employee accounts ─ A 133% growth in course registrations

•Update of the contents of the products’ training courses to match the new Ipsos’ offer:─ 49 new products’ courses (mainly Marketing, Loyalty, Operations, IOTX and Social Spaces driven)

•Running the Marketing School in 7 different locations and significantly increasing the number of attendees being certified •Hosting 211 webinars for the different WSBLs to shorten the transition process and help all employees get familiar with the new products and methodologies and to know who is who in this Better Ipsos•Developing a PROGRAM feature in the ITC campus enabling the grouping of courses and case studies under a common umbrella and defining which are mandatory and which are optional •Improving our management and softskills training offer by launching 11 new titles, 4 of which in refer to Project Management•Created a Learning & Development Board within Ipsos, made up of 7 L&D people from different regions and countries

We were able to manage this growth without increasing our ITC staff

Courses Offered

Number of courses available as at December 31st, under each category:

Category Number of available courses

EMPLOYEE CAMPUS

Newcomers 5

Specialism 124

Management & Leadership

34

SubTotal 163

CLIENT CAMPUS Courses for clients 13

SubTotal 13

Overall Total 176

Our offer also includes 114 webinar recordings for employees and 4 for clients

Employees’ e-Campus usage

The e-Campus is currently being used in 78 countries out of the 85 in which Ipsos operates.

Seven countries are not currently using the Campus:• Albania• Algeria• Ivory Coast• Kazakhastan• Kosovo• Montenegro• Qatar

Course Registrations per region

Employees’ e-Campus usage

Employees’ e-Campus usage

Country TotalSouth Africa 1902Kenya 822Egypt 448Uganda 280Nigeria 273UAE 253Jordan 182Saudi Arabia 152Tanzania 88Lebanon 79Kuwait 78Ghana 69Pakistan 66Morocco 63Zambia 63Israel 20Tunisia 19Iran 7Bahrain 4Mozambique 4Iraq 2MEA OVERALL 4874

These charts show the ITC campus activity during 2012, considering the number of registrations for courses, regardless of completion.

2012 EMPLOYEE REGISTRATIONS

43,309

Country TotalUnited Kingdom 1335Germany 980France 954Turkey 808Romania 778Russia 777Netherlands 774Sweden 452Poland 429Czech Republic 410Switzerland 344Spain 330Italy 253Belgium 250Bulgaria 246Norway 244Ukraine 180Croatia 140Denmark 137Serbia 109Hungary 97Portugal 33Slovenia 27Macedonia 26Cyprus 21Greece 19Bosnia 18Ireland 12Slovakia 7

EUROPE OVERALL 10190

Country TotalUnited States 3587Canada 1362Argentina 1110Brazil 965Mexico 948Peru 772Chile 541Colombia 526Venezuela 187Costa Rica 123Bolivia 100Panama 75Guatemala 47Puerto Rico 36Dominican Republic 30Ecuador 13

 AMERICA OVERALL 10422

Country TotalChina 4348Hong Kong 2495India 2031Singapore 1792Korea 1058Indonesia 949Vietnam 915Malaysia 884Philippines 815Japan 669Taiwan 664Thailand 444Australia 415New Zealand 175Pakistan 169

ASIA PACIFIC OVERALL 17823

Country Top 5 – Completion Rate

Singapore: 73,10%

Taiwan: 72,89%

Indonesia: 72,39%

Philippines: 71,41%

Hong Kong: 72,02%

Level of Completion

  Unstarted Started Completed Passed

AMERICAS 37% 9% 1% 53%

ASIA PACIFIC 27% 8% 2% 63%

EUROPE 39% 10% 2% 49%

MIDDLE EAST & AFRICA 28% 13% 2% 57%

The following chart shows the completion level of the courses in which employees enrolled during 2012.

Unstarted: courses assigned but still pending to startStarted: course not finished yetCompleted: exam not passed yetPassed: exam successfully completed / certificate has been issued

Average of Courses taken in 2012

REGION Employees with activity in the campus during 2012

Registrations 2012 Average of courses per employee w/ activity in 2012

AMERICAS 1974 10422 5.3ASIA PACIFIC 2177 17823 8.2EUROPE 2087 10190 4.9MEA 730 4874 6.7TOTAL 6968 43309 6.2

Average of courses taken in 2012 per employee with activity in the campus during the same period of time

REGION Employees with an account in the campus

Registrations 2012

Average of courses per employee w/ account in the campus

AMERICAS 2842 10422 3.6ASIA PACIFIC 2658 17823 6.7EUROPE 2874 10190 3.5MEA 826 4874 5.9TOTAL 9200 43309 4.7

Average of courses taken in 2012 per employee with an account created in the campus

Penetration Rate

REGION Employees with activity in the campus during 2012

HC as at Dec 31st

Penetration rate: Employees w/activity in 2012 / Total HC

AMERICAS 1974 4189 47.1%ASIA PACIFIC 2177 3874 56.2%EUROPE 2087 6207 33.6%MEA 730 890 82.0%TOTAL 6968 15160 46.0%

Employees with activity in the campus during 2012 over Ipsos Headcount as at Dec 31st, 2012

REGION Employees with an account in the campus

HC as at Dec 31st

Penetration rate II: Employees w/ account in the ITC / Total HC

AMERICAS 2842 4189 67.8%ASIA PACIFIC 2658 3874 68.6%EUROPE 2874 6207 46.3%MEA 826 890 92.8%TOTAL 9200 15160 60.7%

Employees with an account created in the campus over Ipsos Headcount as at Dec 31st, 2012

Next Year’s Challenges

• Launch ASI Newcomers training program, reflecting the new ASI Portfolio (including case studies as additional training methodologies)

• Launch Loyalty Legion training program• Update the contents of our products’ training

courses to accompany Ipsos’s offer• Evaluate the feasibility of turning the

platform into a social environment with incremental interaction

• Complete the Process Training Program• Complete the Social Spaces Training Offer• Improve Clients offer through the ITC

• Increase the Management & Softskills training offer in the ITC

• Develop the initial layers of The Better Leaders Academy

• Communicate the L&D Philosophy and ensure this becomes part of the Ipsos culture

• Develop and implement the CEO’s School (f2f training)

Thank you!