camsocmediatips

©2015 Casey Miller [email protected] 3/20/2015

Social Media Damage Control, Care and Maintenance

Your Personal Brand: Specific tips for reviewing, cleansing and maintaining the online components Presented 3.2015 © Casey Miller

TO-‐DO: Google yourself, vigorously and thoroughly

• Search you name and details on the major search engines: Google.com, Yahoo.com and Bing.com

• Include name variations and nicknames; search your name(s) + terms for past schools, past jobs, past residence cities

• Copy/paste all troublesome URLs into a text file, for easy return access • List out in order your most-‐used social channels: Facebook, Twitter, Instagram

o Review each for collateral damage • If a hiring manager saw any of this this, would you get the job … or the door? • Prioritize a punch list of immediate fixes; delete and edit what you can • If your overshared youth is really horrible, delete the entire social media

account(s)

TO-‐DO: Fix your Facebook DOWNLOAD your entire Facebook history in one (possibly horrific) PDF!

• In top navigation bar, click on carat at far top right • Click on Settings • General settings are displayed • Bottom of main screen, text link: Download a copy of your Facebook data • Click and follow prompts to Start My Archive • Eventually you’ll get a PDF with your about, photos, posts, etc. • Review it; go to your profile and delete/edit what you can


SET privacy parameters • In top navigation bar, click on carat at far top right • Click on Settings • Scroll down left column and click Privacy • Set/adjust: Who can see my stuff? Limit the audience for posts you've shared

with friends of friends or Public? Click to LIMIT • Set/adjust: Who can contact me? • Set/adjust: Who can look me up? Do you want other search engines to link to

your timeline? Adjust to NO

SET timeline parameters • In top navigation bar, click on carat at far top right • Click on Settings • Scroll down left column and click Timeline and Tagging • Review posts that friends tag you in before they appear on your timeline? Adjust

to ON • Review tags people add to your own posts before the tags appear on Facebook?

Adjust to ON FYI the full site and the mobile app often differ: If you use both for Facebooking regularly, you have two separate labyrinths of settings to spelunk. Yay!

TO-‐DO: Bring your LinkedIn account back to life FILL IN THE BASICS

• Be accurate! Your professional frenemies will rat you out o Double-‐check dates and job titles o Revise to avoid exaggerations and fudging o Don’t write about yourself in third person; it’s cheesy o Search LinkedIn if you need to for exact names of colleges, companies,

training you list: this generates helpful links from your profile, to those pages on LinkedIn

• Accurately fill in your online resume back at least 10 years o Be sure to include Education, Jobs, Training, Philanthropic projects


• Add a decent CURRENT digital photo o Taken within the past 2 years o Avoid blurry, informal, too-‐busy photos o Don’t chop off body parts of people beside you; if you can’t crop it easily

for a clear head and shoulders shot of your beautiful mug, don’t use it o Avoid mood lighting; Glamour Shots also are cheesy o Try out two; post and look at them and pick your best to use

EXPAND YOUR REACH ON LINKEDIN

• Find and join at least 2 relevant industry groups • Find and join your college alumni association(s) • Find and follow 2-‐4 business leaders you admire • Find and follow 2-‐4 companies you admire • Check out Jobs listings

UPDATE AND POST REGULARLY

• Update your professional experience, one a quarter • Consider posting on LinkedIn as one of your Personal Brand channels • Add colleagues, co-‐workers and industry contacts to your professional network

o Add a few every week o Collect people that inspire and interest you: speakers you hear,

connections UP the corporate ladder and ACROSS companies/industries

TO-‐DO: Focus and expand your Personal Brand online SELECT 1-‐2 online channels to grow your Personal Brand. One is okay. Consider:

• LinkedIn • Robust industry website(s) with active community participation • Your resume/portfolio website • A professional Twitter account. Twitter can be effective IF:

o You set up a professionally-‐themed account; don’t mix public and private tweets; it’s weird and confusing

o You attend enough industry events, workshops, conventions to be an interesting tweeter

• Understand and follow your employer’s social media policies


• Delete any incomplete/old channels you may have dabbled in

o Google+ was dead on arrival o SlideShare.com … meh o No one reads blogs; put your energy into a channel with a better return o Industry sites that turned out to be duds; delete any old profiles

PUBLISH regularly via your online brand channel(s)

• Commit to publishing twice a week • Strive for quick, concise content that is relevant to your network • Pass along online rankings, articles, news that YOU find interesting • Add a quick note INTERPRETING what’s in the article • GENTLY brag on yourself: Include your philanthropic efforts, successful projects,

promotions, sharing credit with your teams • ENGAGE for traction: Ask relevant questions of the online

people/groups/companies you are following


Some helpful resources Help with privacy and security settings on Facebook: https://www.facebook.com/help/325807937506242/ Help with LinkedIn privacy and security settings: http://help.linkedin.com/app/answers/detail/a_id/66/~/managing-‐account-‐settings Help with Instagram privacy and security settings: https://help.instagram.com/116024195217477/ Help with Twitter privacy and security settings: https://support.twitter.com/groups/51-‐me#topic_205 Maximizing your LinkedIn profile: http://theundercoverrecruiter.com/9-‐ways-‐maximize-‐your-‐linkedin-‐profile/ Cranking up your job search on LinkedIn: http://www.interoadvisory.com/use-‐your-‐network-‐maximize-‐your-‐linkedin-‐job-‐search-‐part-‐3/

camsocmediatips

Documents