can burt reynolds help us learn what our on-line competitors are up to?
DESCRIPTION
Can Burt Reynolds Help Us Learn What Our On-line Competitors are Up To?TRANSCRIPT
Can Burt
Reynolds
help us
learn what
our Online
Competitors
are up to?
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Presentation can be found at bit.ly/dfwseo_meetup
Bandit’s real name?
Bandit’s real name?
Bo Danville
What type of car was used?
Bo Danville
What type of car was used?
Bo Danville 1977 T-Top Trans-Am
The #2 movie in 1977 was Smokey &
The Bandit grossing $127 Million,
what movie was #1? Bo Danville 1977 T-Top Trans-Am
Bo Danville 1977 T-Top Trans-Am Star Wars $798m
The #2 movie in 1977 was Smokey &
The Bandit grossing $127 Million,
what movie was #1?
- Cledus Snow
Atlanta to Texarkana and
back in twenty eight hours?
That ain't never been done
before, not in no rig
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http://www.slideshare.net/pokersteve786/ebay-meetup-group-dallas-32414
http://www.slideshare.net/pokersteve786/ebay-meetup-group-dallas-32414
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Quick and easy checkout process Useful and relevant content
Effective calls to action
Outdated or ineffective design
Content that is not customer-centric
Lack of mobile support
Emerging new and untapped markets More effective marketing tactics
New niches and market segments
Emergence of new competitors Competitors copying features or ideas
Changing customer needs
Can’t we just look at their Website?
www.dallasoverheaddoor.com
WAYBACK MACHINE
KNOW YOUR COMPETITION
WHERE TO FIND REVIEWS
ON YOUR COMPETITORS
01. TrustPilot.com 02. TripAdvisor.com
03. Yelp.com
04. Google Maps/Places
08. Google Search
“competitor name ”reviews –
site:competitorwebsite.com
05. Angie’s List
07. Citysearch
06. Insider Pages
Website Profiler Tool
Returns all the technologies it can find on the page
Helps decide what technologies to implement
A
B
C
BUILTWITH
I THINK THEY USE WORDPRESS?
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COMPETITIVE INTELLIGENCE
BECOMING AN ON-LINE SPY
Forecasting Competitors' Moves
Making Business Decisions
Identify Gaps
Uncovering new opportunities
Eliminating or lessening surprises
A
B
C
D
E
ADVANTAGES TO SPYING
KEYWORD SPYING
SOCIAL MEDIA FOOTPRINTS
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What we're dealing with here is a
complete lack of respect for the law. Buford T. Justice
THE END
Links used in the presentation archive.org/web www.whois.com spyonweb.com www.glassdoor.com/index.htm www.vault.com strategator.com www.hoovers.com www.referenceusa.com www.prars.com builtwith.com www.woorank.com www.quantcast.com www.similarsites.com www.changedetection.com www.watchthatpage.com www.changedetect.com www.semrush.com www.similarweb.com moz.com/local/search www.facebook.com www.linkedin.com newsle.com www.howsociable.com www.talkwalker.com/alerts www.sharedcount.com follow.net www.moat.com topsy.com www.copyscape.com
THANK YOU
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@pokersteve786
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