can i use the blogging dentist to promote my product/idea/class?

2
Can I use The Blogging Dentist to promote my product/idea/class? I get requests to write a guest blog or advertise in some way on The Blogging Dentist quite often. Since this blog is purely for my own amusement, I haven't really considered this in the past. But now I'm thinking about it. Why would someone want to use "The Blogging Dentist" to promote their product or idea? I'm not exactly sure. I'm quite certain that my readers are overwhelmingly dental types, so maybe they think that by reaching the people who read this blog they'd be getting their message out a well selected audience. Maybe they figure that it's a super cheap and low risk way to connect with said "dental types." They're probably right on both counts. My promise to my readers is this: I won't allow cheesy and hollow sales pitches on The Blogging Dentist. Since I'm the king of this castle, I'm going to lay out my rules. Ideally, you're a dentist or dental business that has an idea or product that you think should be shared and talked about. Hopefully you aren't selling insurance or Amway. As mentioned, I will allow no "sales pitches." Blogs are about spreading ideas. That's what I try to do here. I spread ideas that I've had and that I've heard about. I can't stand the bald sales pitch. I understand that it is sometimes necessary, but I rarely react well to it. I need to be romanced. Give me some clever copy. Explain what the problem is and how you fix it. Link to your website if you like, but keep it classy. I don't endorse products, but I might let you discuss a novel way of doing things that involve a product. It's about the ideas, not products. You may not bad mouth your competition on the Blogging Dentist. I'm going to buy a Ford because I think the Ford is a great fit. Not because the Ford sales guy thinks that Dodges suck. I reserve the right to edit your copy. I won't put words in your mouth, but I might change your syntax. Sorry...it's a curse. Amuse me. This is the most important rule. If I think it's funny, I'm more likely to share it. If you have a blog about your ideas or products I'm MUCH more likely to allow you a guest spot. I would enjoy having other bloggers come on board. As long as you're O.K. with following the above rules. What won't fly:

Upload: sunburyvictoria72

Post on 15-Aug-2015

10 views

Category:

Documents


4 download

TRANSCRIPT

Page 1: Can I use The Blogging Dentist to promote my product/idea/class?

Can I use The Blogging Dentist to promote myproduct/idea/class?

I get requests to write a guest blog or advertise in some way on The Blogging Dentist quite often.Since this blog is purely for my own amusement, I haven't really considered this in the past. Butnow I'm thinking about it.

Why would someone want to use "The Blogging Dentist" to promote their product or idea? I'm notexactly sure. I'm quite certain that my readers are overwhelmingly dental types, so maybe they thinkthat by reaching the people who read this blog they'd be getting their message out a well selectedaudience. Maybe they figure that it's a super cheap and low risk way to connect with said "dentaltypes." They're probably right on both counts. My promise to my readers is this: I won't allow cheesyand hollow sales pitches on The Blogging Dentist.

Since I'm the king of this castle, I'm going to lay out my rules.

Ideally, you're a dentist or dental business thathas an idea or product that you think should beshared and talked about. Hopefully you aren'tselling insurance or Amway.

As mentioned, I will allow no "sales pitches."Blogs are about spreading ideas. That's what Itry to do here. I spread ideas that I've had andthat I've heard about. I can't stand the baldsales pitch. I understand that it is sometimesnecessary, but I rarely react well to it. I need to

be romanced. Give me some clever copy. Explain what the problem is and how you fix it. Link to yourwebsite if you like, but keep it classy. I don't endorse products, but I might let you discuss a novelway of doing things that involve a product. It's about the ideas, not products.

You may not bad mouth your competition on the Blogging Dentist. I'm going to buy a Ford because Ithink the Ford is a great fit. Not because the Ford sales guy thinks that Dodges suck.

I reserve the right to edit your copy. I won't put words in your mouth, but I might change yoursyntax. Sorry...it's a curse.

Amuse me. This is the most important rule. If I think it's funny, I'm more likely to share it.

If you have a blog about your ideas or products I'm MUCH more likely to allow you a guest spot. Iwould enjoy having other bloggers come on board. As long as you're O.K. with following the aboverules.

What won't fly:

Page 2: Can I use The Blogging Dentist to promote my product/idea/class?

If you're the web guy for some dentist's website and you send me a generic blog post about the top10 most cavity causing foods that you didn't write and you put your client's name in the byline eventhough they didn't write it either...I'm not going to put it up. No chance. If I even think that the copyis written by someone other than who claims to have written it I won't put it up.

If you have a product you'd like dentists to knowabout but you're only willing to share cannedcontent I'm not going to let you guest blog.

Buying ad space. At this point you can't buy spaceat the Blogging Dentist. But if you have aninteresting idea that you want to share in anamusing and engaging way...I'm happy to help!

If you're interested on guest blogging about yourproduct, service or idea feel free to email me at: [email protected]. I'm happy to discussit with you...as long as you're willing to follow my rules!

http://thebloggingdentist.com/?p=276&utm_source=rss&utm_medium=rss&utm_campaign=can-i-use-the-blogging-dentist-to-promote-my-productideaclass