Can IT Be Environmentally Sustainable? And what is Microsoft doing to help affect change

Andrew Muir

Consulting Practice Manager

Microsoft, Middle East and Africa

6th Sept 2011

“…the most pressing reason impacting a

company's adoption of green IT and sustainability, both in the United States

and abroad, is the cost of energy.”

“Fourth Annual Green ICT and Sustainability Survey: Proof Points That Energy Projects

Need Executive Management Support,” IDC, Doc #225494, November 2010

“…nearly 70% of respondents to Forrester’s

April 2010 Global Green IT Online Survey report

that they are already implementing energy-saving and resource efficiency projects….”

“Role Description: The Green IT Manager,” Forrester Research, Inc., November 2010

Why Talk About Environmental Sustainability?

“Transformation in the way people and businesses

use technology could reduce annual man-made global emissions by 15 per cent by 2020 and

deliver energy efficiency savings to global

businesses of over EUR 500 billion [GBP

400 billion/USD 800 billion].”

“SMART 2020: Enabling the Low Carbon Economy in the Information Age,” The Climate Group, June 2008

“Gradually, the discourse is refocusing on the bigger issue

— how information and IT can help

reduce the more substantial carbon-generating activities of

business and government, such as

mining, manufacturing, transportation

and buildings.”

“Executive Perspectives: Strategic Business Capabilities and the Gartner Hype Cycle,” Gartner, Inc., October 2010

88,000 Employees

1 Billion Customers

640,000 Partners

Reduce the 3% of energy consumed by

software driven devices

Use software to address the larger challenge

Partner with leading environmental

organizations and experts

Lead by example within our own organization

How we think about the challenge

Helping You Achieve Environmental Sustainability …While Improving the Bottom Line

REDUCE | MANAGE | RETHINK

Enabling IT efficiency

Using IT to support organizational sustainability

• 9.9 billion messages a day via Windows Live Messenger • 600 million unique users every month on Windows Live & MSN • 500 million active Windows Live IDs • 40M paid MS Online Services (BPOS, CRM online, etc.) in 36 Countries • 5 petabytes of content served by Xbox Live during Christmas week • 1 Petabyte+ of updates served every month by Windows Update to

millions of servers and hundreds of millions of PCs worldwide • 2000 Azure applications available at initial release • 5M LiveMeeting conference minutes per year • Forefront for Exchange filters 1B emails per month

Microsoft Datacenter Scale

Chicago Quincy

Dublin Amsterdam

Hong Kong

Singapore

Japan

"Datacenters have become as vital to the functioning of society as power stations."

The Economist

San Antonio

Boydton Des Moines

Quincy, Washington

27MW 100% Hydro power

San Antonio, Texas

27MW Recycled water for cooling

Chicago, Illinois

Up to 60MW Water side economization, Containers

Dublin, Ireland Up to 50MW Outside air cooling, PODs

Improved Datacenter PUE

Increased Facility Utilization Building

Increased Server Utilization

Centralized Management Management Infrastructure

Rightsized Server Components

Efficient Power Supply Hardware Package

Energy Smart Applications Applications

Platform Power Management

Operating System

Low-power components Silicon

Energy Efficiency Opportunities

Think holistically across the entire services stack

The CAPEX Burden of Energy Inefficiency

Data centers can cost between $10M and $20M per Megawatt

Server acquisition costs may not dominate TCO

Underutilization dramatically increases data center costs

Basic 1U Server - 5 year TCO

Total Equipment cost per

server

Energy Usage cost per

server

Datacenter Capital cost

per server

Datacenter operating

cost per server

Your mileage may vary!

Big Rocks and Levers

Utilization

Server

Containment

Incentives Metrics Systems Mgmt App Design

• End-to-end design • Strong partnerships • Knowledge sharing

IT Equipment

Microsoft’s Datacenter Evolution

Rack

Density and Deployment 1.4 – 1.6 PUE

Minimized Resource Impact

Server

Capacity ~2 PUE

20 year Technology

2010+ 2008 1989-2005 2007

Containers & Pods

Scalability and Sustainability 1.2-1.5 PUE

Air & Water Economization Differentiated SLAs

ITPAC (Pre-Assembled Components)

Reduced Carbon, Rightsized 1.05-1.20 PUE

Faster Time to Market

Quincy 12 football fields, 27 MW, Hydro Power

Dublin 7 football fields, 22 MW, Outside Air Economizers

San Antonio 11 football fields, 27 MW, Recycled Water

Chicago 17 football fields, 60 MW, Containers, Waterside Economizers

Microsoft Datacenters

Evolution of Microsoft Datacenters

Traditional Datacenter Infrastructure

Simplification - Datacenter of the Future?

Today’s DC

High Cost/ Low Efficiency Low Cost/ High Efficiency

Just Right Tent City

Driving to a Simplified Datacenter

From Science Project To Reality

In addition we are driving vendors from 68-77°F 50-95°F

Reduce time to market by >50%

30 % - 50 % more cost effective for the same class of service

Outstanding PUE: 1.05 – 1.20

Utilize more renewable building materials

Microsoft’s Modular Datacenters

Pre-manufacture the entire datacenter

Reduce time to market by >50%

Low initial capital investment

Scales with business demand

Free air cooling, low water utilization

Outstanding PUE Lower TCO

Upcoming modular datacenters:

Quincy, WA Boydton, VA Des Moines, IA

Shift to Ultra-Modularity

Mech

Elec

CSA

Land

Other

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Traditional

Modular

29%

53%

56%

85%

94%

Modular Facilities are ~45% Lower Cost

Datacenter Capital Construction Costs

Source: EYP Mission Critical Facilities Inc., New York

IT

50%

Lighting, etc.

3%

Elec Losses

(transformer,

UPS)

10%

Air

Movement

12%

Cooling

25%

Traditional

IT

71%

Lighting, etc

11%

Electricity

Losses

(transformer,

(UPS)

8%

Air

Movement

10%

Cooling

0%

Modular

Offline UPS technologies can drive Electrical losses substantially down

Widening environment can remove chillers and drive

Cooling to zero

Virtualization, active power management increase IT return

on investment

Traditional - PUE 2.0

Modular - PUE 1.25

Datacenter Operational Energy Use

Ongoing tracking of Power Usage Effectiveness (PUE)

Facility Load IT Load

Microsoft’s SCRY management tool

• Used for continuous improvement • Used for billing and chargebacks • Continuous data aggregation • Constantly evolving

SCRY: Monitoring and Measuring… The Foundation of Energy Efficiency

CUE =

WUE =

Annual Carbon Emission of Facility Annual IT KW hours

Annual Water Consumption of Facility Annual IT KW hours

New Metrics on the Horizon

Holistic Optimization

Address the data center, servers and applications together

PUE is an excellent metric for evaluating effectiveness of datacenter infrastructure, but is not the whole picture…

Server performance per watt can vary

Rightsizing of server configuration can improve overall energy efficiency

Low power processors often offer best performance per watt

Higher utilization means more power per server but less servers

Microsoft optimizes the total solution for best performance per TCO ($)

Server Energy Efficiency

The data center is the server

Best Performance/Watt/$

Industry change through partnerships

Eliminate components (small # of PCI slots, no DVD/CD, etc.)

Optimize for key workloads

Fans removed for ITPACs

Customization

Efficient power supplies

Right-size subsystems for workload

Low power components (Memory, CPU, HDD, etc.)

Optimized for power management and virtualization

Configuration

Less than 3% energy used is productive

15% of servers entirely idle

Studies report 15%-20% utilization, unchanged in a decade

Many data centers report half that

The Average Datacenter’s Dirty Secret

Why Utilization Matters

Manufacturing is resource-intensive

Many resources used damage the environment and are in short supply

E-waste in landfills or shipped overseas

Hazardous disassembly practices hurt workers and pollute the environment

Hidden Costs of Underutilization

Economic constraints stalled many virtualization projects

Perceived risk of consolidating certain apps too great

Hardware performance is outpacing consolidation ratios

Why Hasn’t Virtualization Solved This?

Applications make optimal

IT resource allocation difficult

IT departments do not control

all of their organization’s

IT assets

Key Utilization Inhibitors

IT Energy Efficiency’s Missing Link

Hardware

OS & Management

Applications

System energy

efficiency happens

here!

Energy Efficient Applications

Support sleep (client) and low power-idle

Do not require dedicated IT infrastructure

Scale their use of IT resources with load

Highly available without dedicated hardware

Instrumented to help achieve SLA

Respond to energy availability and imposed constraints

The biggest opportunities are now emerging…

Datacenter

Server

Hardware System

Software Applications Security

• Integration from the Chip to the utility • Integration across the hardware and software stack • Drives down cost and improves sustainability

Server

Microsoft Research is Focusing on Integration

Microsoft Research ‘Marlowe’

Intelligent control systems framework for cloud computing

Spans

Controlling hardware: cooling, power, etc

Server power states

Resource allocation through application placement

Monitoring through societies of agents

Simple configuration of monitoring agents

Event processing engine and tools to analyze gathered data

Rule based language to express high level goals for application execution

Best Practices for Efficiency (Published February 2008)

1. Engineer the datacenter 2. Optimize holistically 3. Optimize provisioning 4. Monitor & control real time 5. Drive Efficiency Culture 6. Measure PUE 7. Control Temp & Airflow 8. Eliminate the mixing 9. Use economizers 10. Share with Industry

Top 10 Business Practices (Published April 2009)

1. Drive goals with incentives 2. Focus on resource utilization 3. Use virtualization 4. Quality with compliance 5. Embrace change management 6. Understand app workloads 7. Rightsize your servers 8. Evaluate and test servers 9. Limit number of SKUs 10. Use competitive bids

Microsoft's ‘Best’ Practices for Energy Efficiency

Delivering on the Vision Technologies to Support Corporate Environmental Sustainability

Enabling IT efficiency

Unified communications

Collaboration

Document management

Electronic forms

Cloud services

Digital note-taking

Business intelligence

Desktop power management

Server power management

Virtualization

Centralized systems management

Cloud services

Using IT to support organizational sustainability

Imperative for Who?

Microsoft You Us

Questions

The Final Word

Managing Energy and Environmental Footprint

Microsoft offers… Business is challenged to…

“This system allows our operators to proactively monitor emission

levels so we can avoid exceeding limits.” —–Bruce Pollard, Business Solutions Lead, Lyondell Chemical Company, a LyondellBasell Company

Rethinking Business Practices

Microsoft offers… Business is challenged to…

Volvo IT estimates that just the Microsoft collaboration products

alone save enough travel to eliminate 900 tons of carbon-dioxide

emissions per month, and use of those tools is gradually

increasing