Can My Law Firm’s Underperforming Website

Be Saved?

Presented by:

›

Attorney & LawLytics CEO LawLytics Community Manager

Dan Jaffe Victoria Blute

Our Goals For This Webinar

● To give you the information and tools needed to identify problems and fix your firm’s website.

● Or to help you avoid the sunk cost fallacy if your site is a sinking ship.

I’ve Been There Too

● Attorney since 1998● Licensed in WA and AZ● Private practice 1999 - 2009● Legal marketing technology

2009 - present

Attorney & LawLytics CEO

Ways Attorney Websites Underperform

● Bad User Experience● Bad Content● Bad SEO

Three potential problems

Problem 1: Bad User Experience

● Not mobile compatible● Not fast enough● Not visually interesting● Too graphics intensive● Confusing navigation● Calls to actions not clear

Bad User Experience

Not mobile compatible

● Easily fixed● Responsive design

recommended

Bad User Experience

Not fast enough● Easily fixed● 4 seconds or fewer

Bad User Experience

Not visually interesting

● Easily fixed● Classy but not overwhelming● Design adds to consumption

of information and does not get in the way

Bad User Experience

Too graphics intensive

● Some “bells and whistles” are counterproductive

● Remove distracting objects● Limit motion on site

Bad User Experience

Confusing navigation● Fixed with effort, prevented

with planning● Don’t rely on search● Don’t rely on HTML sitemaps● Give visitors clear path to goals

Bad User Experience

Unclear calls to actions

● Easily fixed● Clear contact us button and page● Phone number on every page● Click to call on mobile● Contact us form in sidebar● Blog built into website

Problem 2: Bad Content

● Doesn’t educate● Spammy● Thin● Repetitive● Copycat● Generic writers

Bad Content

Content doesn’t educate

● Fixed with thought and effort● Answer real world questions, not

vanity SEO phrases● Explain in a way that sets you

apart

Bad Content

Spammy content

● Very common problem that requires shift in mindset

● STOP WRITING FOR SEARCH ENGINES!

● Avoid repetitive calls to action within your content

Bad Content

Avoid thin content

● Takes effort, great opportunity here

● Deep rich content that educates is the foundation of all successful organic (aka cost effective) online marketing

Bad Content

Avoid repetitive content

● Remove copy/paste/find/replace marketing

● Even when you’re saying the same thing, find ways to word each instance differently

Bad Content

Don’t be a copycat

● Don’t buy or rent content that is also sold to others

● Don’t copy a competitor’s content, and police your vendors for same

● Find original ways to be yourself!

Bad Content

Avoid generic writers● Legal content is both art and

technical science● A writer who doesn’t know law

can repel clients and ruin your reputation

● Avoid writers who wear many hats in different industries

Problem 3: Bad “SEO”

● Bad domain name● Bad links● Legacy bad practices● Dependent on PPC

Bad SEO

Tainted domain names

● Some domains are not worth the cost of rescuing

● Some domains make a bad impression

Bad SEO

Bad inbound links

● When you’ve made the mistake of letting a “SEO” provider procure inbound links

● Does disavowal work? Is it fast enough?

Bad SEO

Bad outbound links

● Remove badges● Refuse “guest posts”● Don’t trade or sell links

Bad SEO

Legacy bad practices

● Previous use of domain for nefarious purposes by former owner

● Previous bad behavior by webmasters on your behalf

● Previous bad content

Bad SEO

Dependent on PPC $$$$

● Diminishing ROI from increased bidding competition

● Zero-sum game

Can Your Site Be Rescued?

Most sites can, given time

● At what cost?○ Real world expenses.○ Opportunity costs of waiting.

● At what risk?

Should You Start Over?

Some options

● Switch to new domain● Scrap old domain or site● Forward old domain● Build new site on new domain

concurrently

Moving Forward Positively

Build something enduring

● Create an appreciating asset● Follow webmaster guidelines● Don’t take shortcuts● Achieve the best ROI over time

Schedule Your FreeWebsite Review & Marketing Consultation

Call:1-800-713-016

(M-F 8am - 5pm AZ Time)

Or access our calendar at:LawLytics.com/consultation/