can rapid authoring meet the needs of the future workplace?


#FutureWP

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Traditionalist

Baby Boomer

Generation X Millennials

Generation

2020


0% 10% 20% 30% 40% 50% 60%

2005

2010

2015

2020

Gen 2020 Millennials Gen X Baby Boomers Traditionalists

Bureau of Labor Statistics Employment Projections


Source: IMF and Standard Chartered Research

1990 USD trn 2000 USD trn 2010 USD trn 2020 USD trn 2030 USD trn

1 US 5.8 US 10.0 US 14.6 China 24.6 China 73.5

2 Japan 3.0 Japan 4.7 China 5.9 US 23.3 US 38.2

3 Germany 1.5 Germany 1.9 Japan 5.6 India 9.6 India 30.3

4 France 1.2 UK 1.5 Germany 3.3 Japan 6.0 Brazil 12.2

5 Italy 1.1 France 1.3 France 2.6 Brazil 5.1 Indonesia 9.3

6 UK 1.0 China 1.2 UK 2.3 Germany 5.0 Japan 8.4

7 Canada 0.6 Italy 1.1 Italy 2.0 France 3.9 Germany 8.2

8 Spain 0.5 Canada 0.7 Brazil 2.0 Russia 3.5 Mexico 6.6

9 Brazil 0.5 Brazil 0.6 Canada 1.6 UK 3.4 France 6.4

10 China 0.4 Mexico 0.6 Russia 1.5 Indonesia 3.2 UK 5.6

Ten Largest Economies by Decade


Source: iPass http://bit.ly/oTkEzn


Learning

Management System

Practice Lab Workbook

Self-Paced Lessons

Pre-assessment Labs

Reference Library

Performance Assessments

Instructor-Led Workshops


Instructional Designer

APP LIBRARY

Personalization

Performance Support

Store

Collaborative Feedback

CONTENT PLATFORM

LMS


DEVELOPMENT Rapid Authoring Rapid Reuse

FOCUS Prescriptive Learning Outcomes

CONTENT Monolithic Courses Small Nuggets

DRIVER SME Learner

DELIVERY LMS Learning App

OBJECTIVE Pass Tests Job /Skill Proficiency


$260M $232M $230M $221M $210M

2011-2015 US Revenue Forecasts for Self-paced eLearning Authoring Software and Tools by Buyer Segment (in $US Millions)

!   Rapid eLearning dominates market

!   Originated as screen-capture utilities

!   Modified to create self-paced courseware.

!   Primarily convert proprietary Microsoft PowerPoint to proprietary Adobe Flash.

Source: Ambient Insight


!   Connecting nuggets of content:

!   Individual pages, paragraphs, images, etc. from books

!   Specific topics, lessons, interactions, etc. from a course

!   Bits of audio or video

!   That are personalized to the individual learner,

!   And delivered on any desired device.


OPEN Proprietary, stand-alone Open APIs, full integration w/3rd party applications

DELIVERY By output Learning apps

SOCIAL CONTENT Not leveraged Ratings & UGC integrated into workflow

CONTENT MODELS Based on courses Based on learner outcomes

© 2011 BAKER HUGHES INCORPORATED. ALL RIGHTS RESERVED. TERMS AND CONDITIONS OF USE: BY ACCEPTING THIS DOCUMENT, THE RECIPIENT AGREES THAT THE DOCUMENT TOGETHER WITH ALL INFORMATION INCLUDED THEREIN IS THE CONFIDENTIAL AND PROPRIETARY PROPERTY OF BAKER HUGHES INCORPORATED AND INCLUDES VALUABLE TRADE SECRETS AND/OR PROPRIETARY INFORMATION OF BAKER HUGHES (COLLECTIVELY "INFORMATION"). BAKER HUGHES RETAINS ALL RIGHTS UNDER COPYRIGHT LAWS AND TRADE SECRET LAWS OF THE UNITED STATES OF AMERICA AND OTHER COUNTRIES. THE RECIPIENT FURTHER AGREES THAT THE DOCUMENT MAY NOT BE DISTRIBUTED, TRANSMITTED, COPIED OR REPRODUCED IN WHOLE OR IN PART BY ANY MEANS, ELECTRONIC, MECHANICAL, OR OTHERWISE, WITHOUT THE EXPRESS PRIOR WRITTEN CONSENT OF BAKER HUGHES, AND MAY NOT BE USED DIRECTLY OR INDIRECTLY IN ANY WAY DETRIMENTAL TO BAKER HUGHES’ INTEREST.

Rapid Authoring for Tomorrow’s Challenges

How we redefined ‘Rapid Authoring’ as a company…

Jennifer Rogers Pat Strike

Tuckman Stages

© 2011 Baker Hughes Incorporated. All Rights Reserved. 19

Then – Pre-LCMS


Then – Who We Were (Forming & Storming)

BOT


Hughes Christensen INTEQ

Petrolite

Drilling Fluids Baker Oil Tools

Then – Focused on Separate Deliverables


Now – Who We Are (Norming)


Now – Focused on Learning Experiences


Tomorrow – Who We’re Becoming (Performing)


Tomorrow – Continuous Innovation


SSP (1 Input)

Instructor Guides

Student Guides

Handout Packs

Performance Support

Social Learning

Mobile Devices


User commentary

Feedback assimilated into

workflow

Continuous updates

Relevant content delivered at moment-of-need

Community ratings


If you had to guarantee your boss in an SLA that 99.999% of people that you had to train will be proficient in doing their job, would you still use what you are using today to create your training?

can rapid authoring meet the needs of the future workplace?

Education