can the cloud be green?

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Emerging Green Conference Portland, OR September 23, 2015 Peter May-Ostendorp, PhD, LEED AP O+M Principal, Xergy Consulting Can the Cloud Be Green? Emerging Standards, Programs and Metrics for Decision-Makers Research funded by:

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Page 1: Can the Cloud Be Green?

Emerging Green ConferencePortland, OR

September 23, 2015

Peter May-Ostendorp, PhD, LEED AP O+MPrincipal, Xergy Consulting

Can the Cloud Be Green?Emerging Standards, Programs and Metrics for Decision-Makers

Research funded by:

Page 2: Can the Cloud Be Green?

The Growing Environmental Footprint of the Internet

•  Data centers: the world’s 13th largest country

•  Mobile broadband and video streaming driving growth in traffic

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Adapted from: Jonathan Koomey. 2011. Growth in data center electricity use 2005 to 2010. Oakland, CA: Analytics Press. July. <http://www.analyticspress.com/datacenters.html>

0

50

100

150

200

250

300

2000 2005 2010

Data Center Electricity Use (TWh/yr)

Page 3: Can the Cloud Be Green?

Outsourcing from devices to cloudsICT environmental impacts increasingly occur at the cloud and not the device level

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12

Greenpeace USA

12

Section

oneClicking Clean A Guide to Building

the Green Internet

29%

34%

21%

16%

Devices

Networks

Data Centers

Manufacturing

Devices

Data Centers

20%

47%15%

18%

29%

34%

21%

16%

Devices

Networks

Data Centers

Manufacturing

Devices

Networks

Data Centers

Manufacturing

20%

47%15%

18%

Main components of electricity consumption for the IT sector,

2012. From “Emerging Trends in Electricity Consumption for

Consumer ICT”

Main components of electricity consumption for the IT

sector, 2017 estimate. From “Emerging Trends in Electricity

Consumption for Consumer ICT”

Percentage of global electricity consumption due to CE-ICT for

best/expected/worst case scenarios. From “Emerging Trends in

Electricity Consumption for Consumer ICT”

Global electricity consumption in TWh/yr for best/expected/

worse case scenarios. From “Emerging Trends in Electricity

Consumption for Consumer ICT”

Electricity demand growth of the ICT sector

Main components of electricity consumption for the ICT sector

2012 2017

12.0%

11.0%

10.0%

9.0%

8.0%

7.0%

6.0%

2012 2013 2014 2015 2016 2017

Worst Case

Expected Case

Best Case

3,500

3,000

2,500

2,000

1,500

1,000

2012 2013 2014 2015 2016 2017

Worst Case

Expected Case

Best Case

Source: Emerging Trends in Electricity Consumption for Consumer ICT

Page 4: Can the Cloud Be Green?

Can today’s electronics be green without a green cloud to support them?

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Page 5: Can the Cloud Be Green?

Is the cloud clean or dirty?Yes.

The cloud can be dirty. The cloud can be clean.•  NRDC, LBNL,

Accenture and hyper-scale cloud providers emphasize potential benefits

•  2x to 48x reduction in emissions moving from on-site to cloud infrastructure

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Page 6: Can the Cloud Be Green?

Greatest opportunities exist in smaller market segments

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Source: Scaling Up Energy Efficiency Across the Data Center Industry: Evaluating Key Drivers and Barriers. NRDC, 2014.

Page 7: Can the Cloud Be Green?

Considerations for Green Data Centers

1)  IT equipment + facility = data center

2)  Cradle to grave

3) All impact areas: raw materials depletion, hazardous materials, energy, atmosphere, water, recyclability, corporate responsibility

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Page 8: Can the Cloud Be Green?

A Decade of Progress

•  80 PLUS–  Power supply efficiency guidelines

•  ENERGY STAR–  Servers, storage, large network equipment (soon)–  Portfolio Manager for data centers

•  Green Grid–  Key operational metrics for greening facilities (PUE,

WUE, CUE)

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Page 9: Can the Cloud Be Green?

Beginning to Think Holistically:NSF 426 and IEEE 1680.4

•  First comprehensive environmental performance standards for servers

•  Covered:

•  Moving toward a merged standard that is eligible for implementation on the EPEAT Registry

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Energy efficiency Design for repair, reuse, recycling

Management of substances Product longevity

Preferable materials use Responsible EoU/EoL management

Product packaging Corporate responsibility

Page 10: Can the Cloud Be Green?

Holistic sustainability goals mostly possible today through existing tools

Some illustrative examples:

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Design and Equipment Procurement

Operations and Maintenance

Facility

LEED New ConstructionASHRAE 90.1 (90.4 soon)

LEED Operations and MaintenanceENERGY STAR Portfolio Manager

IT EquipmentENERGY STAR80 PLUSNSF 426/IEEE 1680.4 (soon)

???

Page 11: Can the Cloud Be Green?

The Missing Link: IT Operations

•  Today’s programs and performance metrics (PUE, CUE) address the facility, not the IT in it

•  20-30% of servers are idle, obsolete or otherwise unused

•  For remaining servers, utilization between 12–18%

•  Focus areas–  IT utilization–  Performance-energy

benchmarks

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Source: Cisco.

Energy Use in Typical Data Centers

Page 12: Can the Cloud Be Green?

Benchmarking:Data Transparency Drives Change

•  Consistent measurement of environmental performance metrics•  Anonymous comparisons within a peer group•  Driving consistent energy improvement in other building types

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Page 13: Can the Cloud Be Green?

What if I don’t run a data center?

Big opportunities for data closets and server rooms:•  Green equipment

procurement•  Improve equipment

utilization•  Consider move to

cloud at equipment retirement

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Page 14: Can the Cloud Be Green?

The cloud is (usually) greener

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PAGE 3 | Is Cloud Computing Always Greener?

KEY FINDINGS: “GREEN” CLOUDS AND “BROWN” CLOUDSAs illustrated by figure 1, the comparison between a typical server room not utilizing efficiency best-practices and a typical cloud service as defined by our study still shows large carbon efficiency gains from moving server functions to a public cloud, even in areas where electricity is generated from coal, such as in the Midwest and Mid-Atlantic regions. Even there, the cloud has a lower carbon output by a factor of two, or a 50 percent reduction, than on-premise facilities that have servers running only a single application. But when the cloud service provider is located in areas where more clean energy is used, such as the Pacific Northwest, the carbon savings increase dramatically to nearly a 48 times improvement, reducing the carbon emissions by 97 percent.

On the other hand, figure 1 also shows that an on-premise server room that implements energy efficiency best-practices can be far “greener” than a “brown” cloud that does not optimize server utilization and PUE, and is powered by high-carbon electricity.

KEY FACTORS IN THE RELATIVE FOOTPRINT OF CLOUD VERSUS ON-PREMISE COMPUTINGOur analysis found that there are three factors that most influence the relative impact of cloud vs. on-premise business computing, presented here in order of importance:

1) Higher utilization of servers. The U.S. Environmental Protection Agency estimates that typical U.S. servers operate on average in a range of 5 percent to 15 percent capacity while drawing 60 percent to 90 percent of their maximum power. Sharing servers across applications, and across customers in the case of cloud computing, can increase average server utilization to 50 percent or higher.

2) Carbon emissions factor of the electricity powering the servers. Two identically sized and designed data centers using power from high-carbon sources such as coal, or from lower-carbon sources such as renewable energy, will have a very different carbon footprint (varying by a factor of nearly four depending on the region in the United States where they are located).

Figure 1: Comparison of Deployment Scenarios (Office Productivity Applications)

50

45

40

35

30

25

20

15

10

5

0On-Premise

w/ No VirtualizationColocation

w/ No VirtualizationOn-Premise

w/ VirtualizationPrivate Cloud Public Cloud

WORSTCASE

AVERAGE

BESTPRACTICE

WORSTCASE

AVERAGE

BESTPRACTICE

WORSTCASE

AVERAGE

BESTPRACTICE

WORSTCASE

AVERAGE

BESTPRACTICE

WORSTCASE

AVERAGE

BESTPRACTICE

Car

bon

Emis

sion

s pe

r U

ser

(kg

CO

2e/y

ear)

Source: Scaling Up Energy Efficiency Across the Data Center Industry: Evaluating Key Drivers and Barriers. NRDC, 2014.

Page 15: Can the Cloud Be Green?

Greening the whole cloud

•  Greening a cloud requires managing a global portfolio of facilities to performance goals

•  Likely to involve a diverse mix of facility types15

Cloud

•  Stand-alone• Co-location• Other clouds

Facilities•  Building shell• HVAC•  Lighting•  Power delivery

Systems•  Servers•  Power supplies•  Storage• Network equipment

Devices

Page 16: Can the Cloud Be Green?

Peter May-Ostendorp, PhD, LEED APPrincipal, Xergy [email protected]

Thank you!

Page 17: Can the Cloud Be Green?

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