can we be faster than disaster bill boyd
DESCRIPTION
Join Bill Boyd in an empowering exploration of how to be safer than the next disaster!TRANSCRIPT
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Can We Be Faster
Than Disaster?It’s a New Era
Bill Boyd, Corporate Health and Safety Coordinator
Coastal Industrial Services
@chiefb2
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Goals
• Review:
• History of the Technology
• Impact of Change
• New Expectations for
Business/Agencies
• Recent Examples
• Action Steps
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About Me
@chiefb2
http://chiefb2.com
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Quantum Leaps
0 to 4G
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The New Reality
129 million
smartphone users
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The New Realities
• Facebook has 1.1 BILLION active users
worldwide as of May, 2013
• 250 million pictures uploaded daily to
• 100 hours of video are uploaded to
YouTube EVERY MINUTE
• Twitter has 500 million active users
worldwide
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Impact• Explosive Growth
• Changing work habits
• Expectation of constant connection
• Ability to instantly record and
disseminate to the world
• People walk into things
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When something bad
happens…• People turn to trusted sources to;
• Share what they are experiencing
• Validate their observations/feelings
• Gather information
• Seek help
• And, they DO IT FAST!
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Are you faster than
these folks?
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San Bruno ExplosionSeptember 9, 2010
Photo: Paul Sakuma AP
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Craig Fugate, FEMA
Director @craigatFEMA
"I got better situational
awareness [from Twitter]
before we got official
word," he said. "Four or
five years ago I wouldn't
have gotten that quality
of information."
Photo: Max Whittaker, Getty Images
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Osama bin laden
Raid – May 2, 2011
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Henryville, Indiana March 2, 2012
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Asiana Airliner Crash, July 6, 2013
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First Tweet
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SFO Got It Right!
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On the Other Hand…• Asiana – No social media presence for 6 hours!
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LAX RESPONSE
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LAX RESPONSE
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LAX RESPONSE
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LAX RESPONSE
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SM Fail
“Ryan found two more 4 bottle packs
of Dogfish Head’s Midas Touch
beer… when we drink we do it right
#gettngslizzerd”
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Red Cross Response
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So, How Do You “Get Fast”?
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You Need To
Understand…• Traditional news reporting has changed
• People now get breaking news from the
crowd
• You won’t be faster than the crowd
• You can use the crowd to get valuable
information
• If you don’t engage, you’ll lose valuable
opportunities
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“Old School” Crisis
Comms
• Chain of Command
• Message approval process
• Reliance on media releases/briefings
• Arrogance (“It’s MY incident”)
• Underestimating public interest
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Before
Event Occurs Response Information to Media Media to the Crowd
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New Crisis Communication
Strategies
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What is
happening?
(facts)
What are we doing
about it?
(messages)
What is
happening?
(facts)
“Here’s what’s
happening”Delegate to lowest
who can assure
accuracy
Leader(s)
PIO-
Spokespersons
Here’s what we are
feeling, committing
to, planning, etc.”
Event activityApprovals Today
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Today’s Instant News
Dilemmas• Immediate demand for information
• Time inertia in mobilizing the team
• Initial “facts” may be wrong
• Raising alarm vs. minimizing situation
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What It Takes
• An Open Mind
• An Investment
• Practice
• People
• Pre-existing
presence
• Fast Action
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Today’s Crisis
Comms• Use Social Media platforms to:
• Size Up/Situational Awareness
• Instruct and Inform
• Identify those needing Help
• Correct Rumors
• Reputation/Credibility Preservation
• Assess message effectiveness
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Some Practical Tips• Get help!
• Post early and often
• Be smart with hashtags
• Respect “The Big Two”
• Play with 3rd party platforms
• Request your archive
• Don’t speak for someone else
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Tools
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