Can You See Me Now?Can You See Me Now?Enhancing Your Career Enhancing Your Career

VisibilityVisibility

Maryfran Johnson, Editor in Chief Maryfran Johnson, Editor in Chief CIO Magazine & EventsCIO Magazine & Events

So What’s Your Story?So What’s Your Story?• What unique experiences do you have to share?• What’s the passion you want to communicate?• What motivates you to step up to a more visible leadership role?

What Type of Visibility Suits What Type of Visibility Suits You?You?

Internal vs. External?Internal vs. External? Sign up for solo speaking gigs, panels or workshop participation, Sign up for solo speaking gigs, panels or workshop participation,

executive presentations, etc.executive presentations, etc. ““Pages vs. Stages”?Pages vs. Stages”?

Get quoted in magazines or contribute to a blog; appear on Get quoted in magazines or contribute to a blog; appear on conference agendas as a speaker or panelistconference agendas as a speaker or panelist

Yourself or Your Entire Team?Yourself or Your Entire Team? Apply for awards to gain team/company recognitionApply for awards to gain team/company recognition

Example: Example: CIO 100, Ones to Watch, CIO Hall of Fame, CIO 100, Ones to Watch, CIO Hall of Fame, Premier 100 IT Leaders, Iweek 500, etc.Premier 100 IT Leaders, Iweek 500, etc.

Evangelize social media within the IT organization and Evangelize social media within the IT organization and companywide (Sysco and Textron examples)companywide (Sysco and Textron examples)

Why Why Visibility Visibility MattersMatters

Enhances your Enhances your executive executive career path & career path & leadership skillsleadership skills

Fine tunes your Fine tunes your confidence and confidence and poisepoise

Expands your Expands your professional professional network much network much more effectivelymore effectively

Becoming Internally VisibleBecoming Internally VisibleParticipate on cross-functional teams; Participate on cross-functional teams;

volunteer to deliver the results volunteer to deliver the results ERP or BI projects provide high visibility ERP or BI projects provide high visibility

with IT/Business crossoverwith IT/Business crossover Create internal awards / employee Create internal awards / employee

recognition programs & promote recognition programs & promote them in the company newsletterthem in the company newsletterMaking a big deal of team member Making a big deal of team member

accomplishments reflects well on your accomplishments reflects well on your own leadership skillsown leadership skills

Becoming Externally Becoming Externally VisibleVisible

Volunteer to speak or join panel Volunteer to speak or join panel discussions at IT conferencesdiscussions at IT conferences SIM chapters, CIO magazine or SIM chapters, CIO magazine or

Computerworld events, etc.Computerworld events, etc. Regional gatherings of CIOs; user groupsRegional gatherings of CIOs; user groups Local meetings of industry or business Local meetings of industry or business

associationsassociations Cultivate journalists, recruiters & Cultivate journalists, recruiters &

colleagues in your professional colleagues in your professional networks networks (LinkedIn, Facebook, etc.)(LinkedIn, Facebook, etc.)

Take advantage of corporate PR Take advantage of corporate PR or Marketing pros to promote or Marketing pros to promote youyou

Get a professional photo taken Get a professional photo taken and keep your bio updatedand keep your bio updated

Get Out There and Take Some Get Out There and Take Some Risks!Risks!

Raise Your Public SpeakingRaise Your Public Speaking Comfort Levels Comfort Levels (Yes, You Can!) (Yes, You Can!) Make a real plan to improve your skillsMake a real plan to improve your skills Read a few good books on public speakingRead a few good books on public speaking

““All the great speakers were bad speakers first” All the great speakers were bad speakers first” -- Ralph Waldo Emerson -- Ralph Waldo Emerson

Study outstanding speakers for ideas on Study outstanding speakers for ideas on handling transitions, mannerisms, stage handling transitions, mannerisms, stage presencepresence Fastest way to improve: Get videotaped and watch yourself.

Consider hiring a speech coach Consider hiring a speech coach Check if your HR department offers executive or media Check if your HR department offers executive or media

coachingcoaching To find your own? To find your own? Call up local TV stations for media coach

recommendations

Good Stuff Free: Good Stuff Free: PDFs from Bates PDFs from Bates Communications*Communications*

““On Stage: Speaking with Passion and On Stage: Speaking with Passion and Conviction”Conviction”

““How to Be Yourself in Front of an Audience” How to Be Yourself in Front of an Audience” ““Tell Us a Good One: Stories for Business Tell Us a Good One: Stories for Business

Presentations”Presentations” ““Can Introverts Be Great Speakers?”Can Introverts Be Great Speakers?” ““One Essential Question to Ask Yourself One Essential Question to Ask Yourself

Before Writing a Presentation”Before Writing a Presentation” ““Guarantee Success in Presentations: Guarantee Success in Presentations:

Practice Techniques” Practice Techniques” *Suzanne Bates, author, “Speak Like a CEO” and “Motivate Like a CEO,” http://www.bates-communications.com/articles/

Some Sample Advice* from Some Sample Advice* from “Can Introverts be Great “Can Introverts be Great

Speakers” Speakers” Write your speech with your audience in mind. Put

your messages in terms of benefits to them. Practice out loud, several times, so your delivery

sounds smooth and confident. Terrified? Look for low-risk speaking opportunities

first. Speak at colleges, volunteer organizations and

professional groups outside of work (less at stake). In the office, start by preparing and rehearsing

meeting contributions. Bring your notes. No one expects you to become note-free

overnight. Smile! The audience will see you as friendly,

confident and in control.*http://www.bates-communications.com/articles/

What Great Speakers DoWhat Great Speakers DoRehearse their talks; prepare thoroughlyRehearse their talks; prepare thoroughlyDeliver a core message with sincerity Deliver a core message with sincerity

and passion (avoid Death-by-and passion (avoid Death-by-PowerPoint!)PowerPoint!)

Connect with audiences by telling stories Connect with audiences by telling stories ““Communicate charisma through Communicate charisma through

emotional expressiveness & connectionemotional expressiveness & connection

Source: “Give Your Speech, Change the World,” by Nick Morgan, Harvard Business School Press, 2003

The Secret of CharismaThe Secret of Charisma““Charisma ultimately comes from having Charisma ultimately comes from having

something true and heartfelt to put on the something true and heartfelt to put on the line in front of your audience…”line in front of your audience…”

““The only reason to feel nervous is to use The only reason to feel nervous is to use that adrenaline to speak with more that adrenaline to speak with more energy. Because presentations aren’t energy. Because presentations aren’t about you, the speaker. They’re about the about you, the speaker. They’re about the audience.” audience.” Nick Morgan, author of “Give Your Speech, Change the World”Nick Morgan, author of “Give Your Speech, Change the World”

Some Recommended Some Recommended ReadingReading

““Give Your Speech, Change the World,” Give Your Speech, Change the World,” by by Nick Morgan, Harvard Business School Press, 2003; Nick Morgan, Harvard Business School Press, 2003; www.publicwords.comwww.publicwords.com

““Speak Like a CEO: Secrets for Speak Like a CEO: Secrets for Commanding Attention and Getting Commanding Attention and Getting Results,” Results,” by Suzanne Bates, McGraw-Hill Professional, 2005; by Suzanne Bates, McGraw-Hill Professional, 2005; www.bates-communications.comwww.bates-communications.com

““The Exceptional Presenter: A Proven The Exceptional Presenter: A Proven Formula to Open Up and Own the RoomFormula to Open Up and Own the Room,”,” by Timothy J. Koegel; by Timothy J. Koegel; www.presentationacademy.comwww.presentationacademy.com

Editors in the Market for Editors in the Market for Speakers & Story Sources Speakers & Story Sources

Maryfran Johnson, CIO magazine, Maryfran Johnson, CIO magazine, mfjohnson@cio.commfjohnson@cio.com, (508) 988-6870, (508) 988-6870

Julia King, Executive Editor for Events, Julia King, Executive Editor for Events, Computerworld, Computerworld, julia_king@computerworld.comjulia_king@computerworld.com, (, (508) 505-7000

Anne McCrory, CIO Decisions Midmarket Conference, amccrory@techtarget.com (781) 657-1576

Any Questions?