canada 2020 speakers series: paul lavoie of taxi advertising on branding canada
DESCRIPTION
Ottawa, 11 June — Paul Lavoie, Chairman and Chief Creative Officer of Taxi, Canada's premiere advertising company, and a widely sought after thought leader presents to Canada 2020. Lavoie argues that Brand Canada is not just about selling moose, mountains and maple syrup, but also about attracting talent, investments, entrepreneurs, students, tourists, international sporting and cultural events, R&D, and the latest technology available.TRANSCRIPT
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IDEA SIX : TELL OUR STORY
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A NATION OF CREATIVE FIRSTS