canada and a roaring economy
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Canada and a Roaring Economy. Overview. The Roaring Twenties saw boom times in Canada. Unemployment was low ; earnings for individuals and companies were high . Greater disposable income meant a consumer society was being born. - PowerPoint PPT PresentationTRANSCRIPT
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Canada and a Roaring Economy
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Overview
• The Roaring Twenties saw boom times in Canada. Unemployment was low; earnings for individuals and companies were high.
• Greater disposable income meant a consumer society was being born.
• Labourers were also thrust to the forefront of social change because of terrible working conditions.
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Boom in Old and New Industry• By 1923-24 the economic slump that
followed the First World War was over.
• World economies had improved and countries were buying Canadian goods.
• Demand for Canadian wheat reached record levels in the 1920s.
• Domestic and foreign industrial demand for iron ore, nickel, zinc and copper caused a mining boom.
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Growth in Industry• The Canadian pulp and paper
industry expanded rapidly during the 1920s.
• Demand was huge in the American market.
• During the 1920s Canada exported more pulpwood and newsprint than the rest of the world combined.
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Automobiles• Automobile production grew
from a small industry to become the fourth largest manufacturing industry in Canada.
• Production of new household products also increased.– Radios, record players as well
as other labour saving electrical appliances.
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Tariffs
• Tariff: Tax on foreign goods being imported.• The federal government introduced tariffs to
protect Canada’s manufacturing and industrial base.
• Example: US made farm machinery was taxed so that it was more expensive than Canadian-made farm machinery.
• What did this do for Canadian companies?
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Drastic Change• Economic prosperity and new technological
developments brought about enormous change.
• Many people moved into the cities to work in factories or in service industries like transportation, finance, public administration, and hospitality.
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Changes….
• Wages were rising for many people and for the first time people could buy stuff on an installment plan.
• Beginning of a debt society.• Workers had more income, therefore more
DISPOSABLE INCOME.
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Canada becomes a Consumer Society
• Along with the 1920s came with a number of consumer products that many Canadian families ‘had’ to have.
• Mass Media was introduced in the 1920s, in fact, by 1929 there were 300,000 radios in Canada, up from fewer then 10,000 radios in 1924 (beginning of boom)
• Mass media = Mass Advertising
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Don’t Worry - Shop
• Mass advertising along with job security and higher incomes meant that they could spend money on things other then the basic necessities.
• There was more ‘disposable’ income.
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Advertising
• Advertisers made luxury items seem like necessities to hundreds of thousands of Canadians.
• There was an astounding range of household goods made available by places like EATONS.
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Advertising• EATONS catalogue was
a central feature in every Canadian household.
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Miracles• Automatic washing
machines, hand operated washing machines, electric irons, electric toaster, electric stoves, vaccuum cleaners and sewing machines.
• These products gave people more free time.
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Automobiles• By 1928 there were many other
automobile plants in Canada and the United States.
• Canadians could shop around, they could buy a Chevrolet or Pontiac.
• By 1929 a large percent of Canadians owned cars, in fact over 10 years it had increased 300%.
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What did the automobile do for Canadians?• Before the 1920s only
the rich could travel Canada.
• After the early twenties the average Canadian could.
• Canadians went on Sunday family drives.
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The Radio and the Family• Radio was a way for
families to spend time with on another.
• The entire family would huddle around a radio set and listen to their favourite weekly shows of music, comedy, soap opera, education, news and preaching.
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Conclusion• The economic boom made life easier for many
Canadians and in some ways it brought families together.