canada’s used car conference 2016 prospectus - auto remarketing … · 2019. 12. 18. · mobile...

2016 PROSPECTUS

Auto Remarketing Canada USED CAR CONFERENCE

2016

CANADA’S USED CAR CONFERENCE

APRIL 4-5, 2016 | THE WESTIN HARBOUR CASTLE | TORONTO

APRIL 4-5, 2016THE WESTIN HARBOUR CASTLE | TORONTO

2 / AUTO REMARKETING CANADA USED CAR CONFERENCE | APRIL 4-5, 2016 | THE WESTIN HARBOUR CASTLE | TORONTO

2016


Auto Remarketing Canada Conference is an annual event that brings together the Canadian remarketing and used-vehicle industry. During the two-day event, participants have the opportunity to network with decision-makers from some of the industry’s leading companies, learn from top dealers and executives during a variety of general sessions and workshops, and interact with top automotive companies exhibiting their products and services in a curated expo hall.

For nearly a decade, our conference has been preparing the industry for the road ahead. Attendance at the conference continues to grow year-over-year with 2015 setting a new benchmark for both number of participants and size of the expo hall: 735 participants (of which 284 were dealers) and thirty-four exhibitors.

Join us April 4-5 at The Westin Harbour Castle in Toronto, Canada, for an exceptional opportunity to learn, engage and excel in the remarketing and used-vehicle industry.

CONTACT USBill Zadeits

[email protected]

800-608-7500, ext. 117

Steve Leslie

[email protected]

800-608-7500, ext. 156

Amanda Dunlap

[email protected]

800-608-7500, ext. 121

Jessica Johnson

[email protected]

800-608-7500, ext. 144

AUTO REMARKETING CANADA USED CAR CONFERENCE | APRIL 4-5, 2016 | THE WESTIN HARBOUR CASTLE | TORONTO / 3


2016


*All sponsorships of $15,000 or more receive a complimentary 10’ x 10’ expo booth with sponsorship

LEVEL SPONSORSHIP RATE

PRES

ENTI

NG

Co Lead $20,000

PLAT

INU

M

Box Lunch in Expo Hall $17,500

WiFi Sponsor $17,500

Platinum Sponsor $15,000

Expo Gateway Sponsor $15,000

General Session Gateway Sponsor $15,000

Registration Desk Sponsor $15,000

Opening Night Reception Sponsor $15,000

Directionals $15,000

GO

LD

Attendee List $12,000

Technology Sponsor $10,000

Conference Notebook Sponsor $10,000

Refreshments Breaks Sponsor $10,000

Reception Sponsor Day 2 $10,000

Social Media Sponsor $10,000

Gold Sponsor $10,000

Mobile App $10,000

Name Badge Sponsor $10,000

Help Desk $9,000

Water Station $8,000

LEVEL SPONSORSHIP RATE

SILV

ER

Auto Finance Exec of the Year $7,500

Breakfast Sponsor $7,500

CPO Dealer of the Year $7,500

Franchise Dealer of the Year $7,500

Independent Dealer of the Year $7,500

Innovator of the Year $7,500

Pocket/Mobile Agenda $7,500

Pads & Pens Sponsor $7,500

Keynote Session Sponsor $7,500

Key Cards Sponsor $7,500

Under 40 Sponsorship $7,500

Silver Sponsor $6,000

Online Speaker Materials/Presentations $6,000

Real Sports Bar $5,000

Session Sponsor $5,000

Mints Sponsorship $5,000

BRO

NZE

Patron Sponsorship $3,500

General Session Marketing $2,500

Meter Board Sponsor $2,500

Bronze Sponsor $1,500

Conference Notebook Ad $1,500

Welcome Kit Promo Item $1,500

EXH

IBIT Exhibitor $2,795

Platinum Exhibitor Upgrade $700

SPONSORSHIP OPTIONS



2016


EXPO HALL RATES/LAYOUT*Subject to change based on booth size requirements from exhibitors

10’ x 10’ Space

Monday – Tuesday

$2,795

Interested in

10’ x 20’ or 20’ x 20’, contact a sales rep



2016


SPONSORSHIP DESCRIPTIONS

CO-LEAD SPONSOR (MAX 4)

As the co-lead sponsor, your company will have premium exposure to the industry leaders participating in the remarketing event of the year. Your company’s logo will be incorporated into the offi cial conference logo and title as “Presented By:” with every mention of the conference. This exposure extends beyond the conference and its attendees to the network of readers twice-monthly publications and two weekly e-newsletters, including franchise, former franchise and independent used-car dealers.

PLATINUM LEVEL BENEFITSAs a Platinum Level sponsor your company will receive the following benefi ts:

■ Recognition as Platinum Level sponsor on all conference marketing

■ Company logo and hotlink to your website on conference sponsor page

■ Company page within conference community and an opportunity to network with attendees prior and following the conference

■ Complimentary 10’ x 10’ booth space

■ 4 full conference passes

■ 10 dealer conference passes

■ 5-minute podium address during the conference welcome

■ Incorporated into offi cial conference title with “Presented By:”

■ Complimentary 10’ x 10’ booth space

■ Opportunity to include marketing in conference welcome kits

■ Full page ad in conference notebook on cover two

■ 6 executive conference passes

■ 20 VIP dealer conference passes

PRESENTING LEVEL SPONSORSHIP OPPORTUNITIES

LUNCHAs good as we are at listening to ourselves talk, everyone needs a break at some point. We’ve built lunch into the agenda on Monday and Tuesday, not only for a breather, but for eats too. Help out your fellow conference goers with a quick afternoon boost of energy—they’ll thank you for it.

• Logo included on all conference agendas with the designated lunch

• Logo and commercial loop ona drop-down screen in expo hall during lunch

• Platinum Level sponsorship benefi ts

PLATINUM LEVEL SPONSORSHIP OPPORTUNITIES



2016


REGISTRATION DESK

Let’s just call this “home base.” It’s the first place all attendees go when they get to the conference, even if it’s before the scheduled time for registration to open. It’s where all of the most frequently asked conference questions are answered: “Where is this session? Do you have any more pocket agendas? Are the speakers’ presentations going to be available after the event? Which way to the bathrooms?”

• Exclusive logo branding on all conference agendas when registration opens

• Opportunity to provide company branded bags for conference welcome kit materials

• Opportunity to include a marketing insert for the welcome kit

• Platinum Level sponsorship benefits

GATEWAY (EXPO HALL OR GENERAL SESSION)

An informed attendee is a happy attendee. Conference rooms that are easy to find are a MUST. Both the general session and expo hall have a “gated” entrance that is easily spotted from anywhere on the conference level. Let everyone know where to go, and let them know that you’re the one that got them there.

• Customizable artwork opportunity on the gateway for the designated sponsorship


WIFI LOUNGEOne of the most common questions at conferences (outside of “where’s the bathroom?”) is without fail, “How do we get internet access?” Let your company be the answer. WiFi lounges offer a convenient place for conference attendees to catch up on emails back at the office, check in for flights or just update their various social media statuses. Attendees (and conference organizers) will be thanking you for making this service available at the event.

• 10’ x 20’ (size depending on availability on site) furnished lounge with branded space designating the WiFi lounge area

• Login and password personalization

• Company home page as landing page



DIRECTIONALSYour company’s logo will truly be on display with these flood decals placed in key, high-traffic locations, direct attendees throughout the conference space.

• Company branded floor decals directing attendees throughout the conference space




2016


OPENING NIGHT RECEPTIONSponsor the opening night reception, where all of the attendees gather to drink and be merry following a long day of conference sessions. As the reception sponsor, you can be sure that everyone will be thanking you for inviting them to the party that had the free food and open bar.

• Exclusive naming rights to the designated reception on all published conference agendas

• Logo and commercial loop on a drop down screen in expo hall during reception

• Branded cocktail napkins for the butler-passed hors d’oeuvres and at the grazing table

• Platinum Level sponsorship benefi ts


GOLD LEVEL SPONSORSHIP OPPORTUNITIES

Don’t see a specifi c sponsorship opportunity that aligns with your company but still want to receive this level of recognition and branding at Auto Remarketing Canada conference? This is the sponsorship opportunity for you! Get all the benefi ts of being a Platinum Level sponsor without the additional sweat.

GOLD LEVEL BENEFITS

As a Gold Level sponsor your company will receive the following benefi ts:

■ Recognition as Gold Level sponsor on all conference marketing





Attendees want to know who else is going to be at the events so that they can plan out whom to see (and whom to avoid?). It’s the attendee list, posted regularly throughout the registration period, which helps them make their plans. Then, after the conference, everyone wants to get their hands on the fi nal attendee list, which includes contact information for every single person who registered for the event, even those who registered on-site.Make your company’s name the one they associate with getting the information they need to network their way to a successful 2016 and beyond by sponsoring the post-conference attendee list.

• Exclusive logo branding on the attendee list distributed electronically during the registration period as well as after the event

• Placement of logo on “Attendee” page of the conference mobile app

• Gold Level sponsorship benefi ts

ATTENDEE LIST

PLATINUM SPONSORSHIP



2016



SECOND NIGHT RECEPTIONSponsor the second night reception, where all of the attendees gather to drink and be merry before they make their way back home. As the reception sponsor, you can be sure that everyone will be thanking you for inviting them to the party that had the free food and open bar.

• Exclusive naming rights to the designated reception on all published conference agendas

• Logo and commercial loop on a drop down screen in expo hall during reception

• Branded cocktail napkins for the butler-passed hors d’oeuvres and at the grazing table

• Gold Level sponsorship benefits

TECHNOLOGYHave your commercial looping in between sessions (about every 45 minutes) on two screens flanking either side of the stage in the General Session room. This is a great opportunity to promote your company as participants mingle and/or set up for the next session.

• Commercial loop before and after every session in the general session room

• Table tent signage on all of the AV carts in the breakout rooms


CONFERENCE NOTEBOOKThe notebook offers all of the conference information you need on site, including the coveted attendee list with email addresses and phone numbers, in one package. Notebooks are included in the welcome packets that all attendees receive upon check-in at the conference.

• Exclusive logo branding on the cover of the conference notebook

• Full color 8”x10” ad on the outside back cover of the conference notebook


REFRESHMENT BREAKSAttendees have to make sure that they are fully charged for all of the information-packed sessions. Partner with Auto Remarketing Canada to provide that extra energy boost by sponsoring the refreshment breaks offered between sessions. These 15-minute breaks are scattered throughout each day of the conference and allow attendees to get up, stretch their legs, do some networking in the expo hall and grab a quick snack before heading back into sessions to gain more of the industry’s latest keys to success.

• Exclusive naming rights to every session break on all published conference agendas

• Logo and commercial loop on a drop down screen in expo hall throughout breaks


SOCIAL MEDIARide the social networking wave and sponsor the Auto Remarketing Canada’s ongoing social media displays. Your company will not only be recognized as the sponsor through conference marketing social updates, but attendees will appreciate the real-time, live-feed on conference home pages prior to the event. Onsite, your company will have an opportunity to customize the skin of the social media feed and submit as many interstial ads as you’d like. The social media feed will be displaying on plasma screens strategically placed in the conference meeting space during the event. Our social media team will be moderating all content that includes #ARCanada2016 before it gets added to the feed.

• Customized social media display

• Unlimited number of interstial ads, displaying everything the visualization refreshes

• Post-event ROI report




2016



It can’t be denied that mobile is the rising king in the automotive industry. The Auto Remarketing Canada conference mobile app will enable sponsors, exhibitors, speakers and attendees to seamlessly make connections, create personal agendas, comment on forums and receive important notifi cations. This of this mobile app as the Auto

Remarketing Canada conference “community in a pocket” and a magic wand for networking before, during and after the event! Best part about i? Your company logo and branding will be incorporated throughout the pages of the mobile app, assuring your everlasting presence among all conference participants.

NAME BADGE“Hey there stranger!” Who hasn’t thrown that one out there when running into a familiar face when you just can’t seem to remember their name? No worries about that here; Auto Remarketing Canada requires a name badge to be worn to all conference events for entry. Every attendee is given a name badge, with your logo on it, upon registration.

• Exclusive branding on the event name badges


HELP DESKFixing misspelled names, replacing substitute attendees and registering people onsite … as sure as the sun rising every morning, these registration desk demands occasions arise at every event. Instead of arming registration desk attendants with a black sharpie, we reprint badges for attendees and register surprise attendees onsite. We can’t promise that attendees will always wear their badge holders “logo side out,” but we can promise that their name, company, city and state will be legible.

• Customized artwork kick-plate on registration help desk structure


Don’t see a specifi c sponsorship opportunity that aligns with your company but still want to receive this level of recognition and branding at Auto Remarketing Canada conference? This is the sponsorship opportunity for you! Get all the benefi ts of being a Gold Level sponsor without the additional sweat.

GOLD SPONSORSHIP

MOBILE APP


2016


• Customized branding for app splash page

• Logo and recognition included in header of the app

• Branding and recognition on welcome email sent to all attendees informing them of the app and its capabilities

• Exclusive company listing in the main app menu (takes you to personalized company page)

• Onsite digital branding showcasing in-app engagement and how to download instructions

• Postcard in welcome kit with app download instructions

• Customized survey for your company in app (you receive full survey results and metric reporting)




2016


SILVER LEVEL SPONSORSHIP OPPORTUNITIES

SILVER LEVEL BENEFITS As a Silver Level sponsor your company will receive the following benefi ts:

■ Recognition as Silver Level sponsor on all conference marketing





BREAKFASTIt’s the most important meal of the day. Not many people have the time to whip up a spread of scrambled eggs, bacon, sausage, fresh fruit, pastries and freshly squeezed juices during the week. Make sure that conference attendees are well fed and start the day off right by sponsoring the breakfasts offered during the event.

• Exclusive logo branding on all conference agendas for breakfast

• Logo and commercial loop on a drop down screen in expo hall during breakfast

• Silver Level sponsorship benefi ts

MINTS

KEYNOTEBringing the best, brightest and most dynamic speakers to the stage, keynote sessions are one place where all of the conference attendees will be gathered together.

• Exclusive logo branding on all conference agendas for sponsored session

• Logo display on one of the two screens fl anking the stage throughout the sponsored session

• Podium introduction of the keynote speaker

• Opportunity to include your logo on the presenters’ slides


ONLINE PROGRAM MATERIALSSponsor the program materials that are made available online, and you’ll gain exposure that lasts well after the event. We’ll print a four-color insert, with your company’s logo, letting attendees know how to access the post-conference site where speaker slides will be hosted. The insert will be included in attendee welcome kits. Your interstitial ad on the site will run each time attendees access the program materials for months after the event.

• Logo on attendee instructions

• Mention in post conference email directing attendees to post-conference site

• Interstitial ad on post-conference site


Keep your taste buds awake, keep yourself awake. It’s a scientifi c fact that a quick jolt to the taste buds helps wake up the mind. Don’t miss the latest stat, fact or strategy during general session with your company’s branded mints distributed throughout the room.

KEY CARDSLong gone are the days of an actual key with a plastic tab broadcasting your room number to anyone within fi ve feet. Hotel room keys are now the size of a credit card, easily slip into your wallet and you don’t even have to turn them in when you checkout. Every attendee, before leaving the room, goes through a mental checklist. “Business cards, check. Phone, check. Wallet, check. Hotel room key, check.” Become part of the daily routine by sponsoring keycards.

• Full color logo-branded key cards distributed to all conference attendees upon check-in


PADS & PENSCompany-branded pads and pens to be distributed in general session and workshop rooms for the copious amount of notes taken.

• Sponsor-provided pads and pens distributed in general session room (can include workshop rooms if the appropriate number is provided) set each morning prior to general session and refreshed after lunch

• Silver Level Sponsorship benefi ts

• Exclusive logo branding on minds distributed in the general session room




2016


Don’t see a specific sponsorship opportunity that aligns with your company but still want to receive this level of recognition and branding at Auto Remarketing Canada conference? This is the sponsorship opportunity for you! Get all the benefits of being a Silver Level sponsor without the additional sweat.

SILVER LEVEL CONFERENCE SPONSOR

AUTO FINANCE EXECUTIVE OF THE YEAR

Help Auto Remarketing Canada recognize a leader in the world of auto finance by presenting them with an award engraved with your company’s logo.

• Engraved logo on award

• Silver Level sponsorship benefits

FRANCHISE DEALER OF THE YEAR

Help Auto Remarketing Canada recognize a top performing Franchise Dealer by presenting them with an award engraved with your company’s logo.



INNOVATOR OF THE YEAR

Help Auto Remarketing Canada recognize a top performing leader who is not afraid to create some disruption in the automotive industry by presenting them with an award engraved with your company’s logo.



CPO DEALER OF THE YEAR

Help Auto Remarketing Canada recognize one of the CPO industry’s top performing dealers. This year’s winner will receive a beveled clear glass award with your company’s logo engraved on it as their keepsake.



AUTO REMARKETING CANADA’S UNDER 40 (MAX OF 4)

More and more young leaders are rising in the remaking ranks and Auto Remarketing Canada wants to recognize their accomplishment and efforts within the industry. The 2016 Auto Remarketing Canada’s Under 40 Honorees will be featured in the March/April issue which is available in both print and digital editions. All honorees and sponsors of Auto Remarketing Canada’s Under 40 will be invited to attend the conference where they will be presented with their award.

• Full page display ad in the AR Canada March/April issue profiling the under 40 honorees

• Logo on pages of the feature

• Logo on all under 40 marketing materials

• Logo on recipients award

• Logo on under 40 slides at conference


INDEPENDENT DEALER OF THE YEAR

Help Auto Remarketing Canada recognize a top performing Independent Dealer by presenting them with an award engraved with your company’s logo.



POCKET/MOBILE AGENDA

Without a fail, pocket agendas are the one thing that we run out of onsite at the conference. They are the single most sought-after item in the welcome kits, and are referred to throughout the day. With the addition of the conference mobile app, attendees will have no excuse not to know what’s happening next!

• Exclusive logo branding on the front of the pocket agenda

• Placement of logo on “Agenda” page of the conference mobile app


SILVER LEVEL SPONSORSHIP OPPORTUNITIES



2016


BRONZE LEVEL SPONSORSHIP OPPORTUNITIES

Don’t see a specifi c sponsorship opportunity that aligns with your company but still want to receive this level of recognition and branding at Auto Remarketing Canada conference? This is the sponsorship opportunity for you! Get all the benefi ts of being a Bronze Level sponsor without the additional sweat.

DOUBLE SIDED METER BOARD

Your company’s logo will truly be on display with this 38.5” x 93” double-sided sign placed in a key high-traffi c location.

• Double-sided meter board in the conference foyer

• Bronze Level sponsorship benefi ts

GENERAL SESSION MARKETING

Company marketing brochure placed at each seat in general session room.

• Sponsor-provided material


CONFERENCE NOTEBOOK ADFull page 8”x10” ad in conference notebook

• Specs: Trim Size: 8” x 10” Bleed Size: 8.25” x 10.25” Live Area: 7.5” x 9.5”


PATRON SPONSORA special opportunity to be part of Auto Remarketing Canada


WELCOME KIT PROMO ITEMOpportunity to include a company promo/marketing item in conference welcome kit.

• Sponsor-provided material no larger than 8.5x11


BRONZE LEVEL CONFERENCE SPONSOR

BRONZE LEVEL BENEFITS As a Bronze Level sponsor your company will receive the following benefi ts:

■ Recognition as Bronze Level sponsor on all conference marketing





arcanada.autoremarketing.com



arcanada.autoremarketing.com


2016


Bill Zadeits [email protected]

800-608-7500, ext. 117

Steve Leslie [email protected]

800-608-7500, ext. 156

Amanda Dunlap [email protected]

800-608-7500, ext. 121

Jessica Johnson [email protected]

800-608-7500, ext. 144

CONTACT US

canada’s used car conference 2016 prospectus - auto remarketing … · 2019. 12. 18. · mobile...

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