canadian marketing insights by constant contact
TRANSCRIPT
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B•B•Q
Marketing InsightsA look at how Canadian consumers and small businesses use email marketing
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Marketing
Marketing has changed.
Find
Marketing then. Marketing now.
Convert
Keep
4© Constant Contact 2012
Marketing
Current Revenue Mix
~10%Newbusiness
~90%Currentcustomers
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Marketing
Current Revenue Mix
newbusiness
~90%Word of mouth
~10%New prospects
Newbusiness
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Marketing
Current Revenue Mix
~9%Word of mouth
~1%New prospects
~90%Currentcustomers
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Marketing
Focus Your Marketingon the 99%
99%
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“Forward” and “Share”are your new best friends
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Canada Consumer Survey – April 2015:How You Prefer Brands Stay Connected
68% Email
12% Telephone
8% Mail
7% In Person
5% Social Media
Even customers prefer Email
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Canadian small businesses are not maximizing their email marketing efforts
Almost 40% aren’t using email marketing at all
Missed Opportunity
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Marketing
At its core, marketing is abouteliciting a physical and measureable
response
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Top reasons :
71% Receive discounts and special offers
38% Take part in specific promotions
36% Stay informed on an ongoing basis
Equally likely to sign up for emails from national and local businesses – 66%
Why Consumers Subscribe
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Much has remained unchanged70% Continue to use email
9% Increased their efforts
6% Started email marketing for the first time
13% Decreased email marketing
2% Stopped email marketing
CASL: Minimal impact
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Small business list size remained mostly consistent post CASL
65% Stayed the same
25% Decreased list size
10% Increased list size
CASL: Minimal impact
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CASL …. PermissionIt works better.
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61% of small businesses use mailbox providers like Gmail™ and Outlook®
Email service providerResults tracking
Permission tracking for CASL
Provides unsubscribe option
Mobile responsive templates
List growth tools
Use the Right ToolsRegular Email vs. Email Service Provider
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Grow with Constant ContactGet results fast, with affordable, easy-to-use
engagement marketing tools and free coaching.
Offers& Promotions
Events& Registrations
Newsletters& Announcements
Feedback& Surveys