canadian olympic committee athletes’ …...2018/03/13 · encourage inbound communication and...

CANADIAN OLYMPIC COMMITTEEATHLETES’ COMMISSIONSTRATEGIC PLAN OVERVIEW 2017

TO CREATE AN EVENLY DISTRIBUTED, GRASSROOTS ACTIVATED, BOTTOM-UP FUNDED SPORT SYSTEM THAT CREATES WELL-ROUNDED, WORLD-CLASS ATHLETES

COC AC VISION

TO REPRESENT, ADVOCATE, AND COMMUNICATE THE VOICE OF CANADIAN OLYMPIC ATHLETES; TO PROMOTE OLYMPISM WHILE ENSURING FULL CONSIDERATION OF ATHLETE RIGHTS WITHIN THE CANADIAN OLYMPIC COMMITTEE

COC AC MISSION

COC AC VALUES

ACCOUNTABILITY EXCELLENCE FUN RESPECT BRAVERY

LEADING WITH INTEGRITY II ACTIONS SPEAK LOUDER THAN WORDS

BUCKET 1:GAME PLAN

COC AC STRATEGY 2017-2020

BUCKET OBJECTIVE

ADVISE ON THE SCOPE AND CAPACITY OF GAME PLAN WHILE INCREASING ATHLETE AND

PARTNER ENGAGEMENT

BUCKET 1:GAME PLAN


BUCKET OBJECTIVES

ADVISE ON ENHANCEMENT OF CURRENT PROGRAMS

ADVOCATE FOR FUTURE GAME PLAN PRIORITIES AND FUNDING

METRICS/TARGETS

ESTABLISH ALUMNI GROUP THAT IS USED BY A CRITICAL MASS OF ATHLETES

INFLUENCE UPTAKE AND ENSURE USE OF GAME PLAN RESOURCES

NUMBER OF ACTIVE GAME PLAN USERS INCREASE BY 20% YEAR OVER YEAR


BUCKET OBJECTIVE

EMPOWER ATHLETES AND SAFEGUARD THEIR RIGHTS

BUCKET 2:ATHLETE RIGHTS & CHARTER


BUCKET OBJECTIVES

CREATE A CANADIAN ATHLETE CHARTER IN COLLABORATION WITH ATHLETESCAN & CPC AC

ENSURE LEGAL AND ATHLETE REPRESENTATION DURING CREATION OF COC ATHLETE CONTRACTS

METRICS/TARGETS

CREATE CHARTER FRAMEWORK BY SUMMER 2018

ESTABLISH ALUMNI GROUP THAT IS USED BY A CRITICAL MASS OF ATHLETES

BUCKET 2:ATHLETE RIGHTS & CHARTER


BUCKET OBJECTIVE

ADVOCATE FOR A SUSTAINABLE FUNDING AND SPORTING MODEL IN WHICH ATHLETES' VOICES

ARE CENTRAL TO THE DECISION MAKING

BUCKET 3:SPORT DEVELOPMENT

COC AC STRATEGY 2017 - 2020

BUCKET OBJECTIVES

ADVOCATE FOR INCREASED SUPPORT IN POOL DEVELOPMENT BEYOND THE EXISTING NEXTGEN APPROACH

PROMOTE A SUSTAINABLE AND POSITIVE DAILY TRAINING ENVIRONMENT/COACHING FOR ATHLETES

METRICS/TARGETS

ESTABLISH A METRIC FOR POOL DEVELOPMENT AND AN ANNUAL INCREASE IN OUR POOL

INCREASE POSITIVE RESPONSE TO DAILY TRAINING ENVIRONMENT AND COACHING IN COMMISSION ANNUAL SURVEY

PROMOTE THE ATHLETE VOICE/LEADERSHIP ACROSS HP SYSTEM (NSF ANTI-DOPING REPRESENTATION)

ESTABLISH 2017 BASELINE AND ANNUALLY MONITOR INCREASE IN ATHLETE REPRESENTATION TO 100% ON NSF AND OTP BOARDS

BUCKET 3:SPORT DEVELOPMENT


BUCKET OBJECTIVE

ENGAGE CONSTITUENTS AND OTHER ATHLETE GROUPS

BUCKET 4:COMMUNICATIONS


BUCKET OBJECTIVES

INCREASE ATHLETE AWARNESS OF COC ATHLETES’ COMMISSION

IMPROVE COLLABORATION WITH DIFFERENT ATHLETE GROUPS

METRICS/TARGETS

VOTING TURNOUT INCREASES EVERY ELECTION (2017 42%) & MAINTAIN 8/12 ATHLETES RUNNING FOR AC

NUMBER OF INCOMING AC REQUESTS INCREASES & DIGITAL PRESENCE ON SOCIAL MEDIA INCREASES

FRAMEWORK CREATED FOR INTERGROUP COMMUNICATION

ENCOURAGE INBOUND COMMUNICATION AND STREAMLINE OUTBOUND COMMUNICATIONS

BUCKET 4:COMMUNICATIONS


BUCKET OBJECTIVE

COLLABORATE WITH THE COC MARKETING PARTNERSHIPS TEAM TO IDENTIFY AND

ENHANCE PROGRAMS AND INITIATIVES THAT BENEFIT ALL CANADIAN OLYMPIANS

BUCKET 5:MARKETING & PARTNERSHIPS


BUCKET OBJECTIVES

WORK IN COLLABORATION WITH COC TO DEVELOP AND ADOPT AN ATHLETE ORIENTATED M&P SCORECARD

BRING ATHLETE EXPERTISE TO PROGRAM DEVELOPMENT AND SPONSORSHIP ACTIVATION

METRICS/TARGETS

CREATION OF A DOCUMENT OUTLINING BASIC MARKETING STANDARDS FOR THE ATHLETES

CREATION OF ATHLETE MARKETING & PARTNERSHIPS SCORECARD

ATHLETES’ COMMISSION MEMBER CONSULTATION PROCESS INCLUDED FOR MARKETING TEAM

ADVOCATE FOR ALL CANADIAN OLYMPIANS TO EARN VALUE FOR THEIR BRAND, NAME, AND PERFORMANCES

BUCKET 5:MARKETING & PARTNERSHIPS


BUCKET OBJECTIVE

ADVOCATE FOR THE ATHLETE NEEDS AND SERVICES IN RELATION TO BEFORE, DURING,

AND POST-OLYMPIC GAMES

BUCKET 6:GAMES PLANNING & MISSIONS


BUCKET OBJECTIVES

ADVISE AND WORK WITH COC STAFF REGARDING CURRENT ATHLETE REQUIREMENTS AT GAMES

COLLABORATE WITH COC STAFF ON IMPLEMENTATION OF OLYMPIC LAB AND CELEBRATION OF EXCELLENCE

METRICS/TARGETS

MAINTAIN SURVEY SATISFACTION LEVELS AFTER OLYMPIC LAB AND CELEBRATION OF EXCELLENCE

ATHLETES’ COMMISSION RECEIVES CHECK-IN POINTS WITH GAMES PLANNING TEAM (AT AN AGREED UPON FREQUENCY)

MAINTAIN A FAIR AND TRANSPARENT OLYMPIC GAMES SELECTION PROCESS

BUCKET 6:GAMES PLANNING & MISSIONS

canadian olympic committee athletes’ …...2018/03/13 · encourage inbound communication and...

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