JUNE 7TH – 25TH

82N

D

CANADIANPSYCHOLOGICALASSOCIATION’S

ANNUALNATIONALCONVENTION

PRE-CONVENTION PROFESSIONALDEVELOPMENT WORKSHOPS

MAY 31ST –JUNE 5TH

CPA 2021 Annual National Convention | PROSPECTUS 2

TABLE OF CONTENTS

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About the CPAVirtual Convention Details

2020 Virtual Series OverviewConfirmed 2021 Keynote Speakers

Reach Thousands of Currentand Future Psychologists!

CPA by the Numbers

Virtual Booth Package

À La Carte Sponsorable Properties

Sponsorship Packages

Tweets

Psynopsis Avertising

2020 Sponsors

CPA 2021 Annual National Convention | PROSPECTUS 3

The Canadian PsychologicalAssociation (CPA) is the nationalassociation for the science, practiceand education of psychology inCanada. With close to 7,000members and affiliates, the CPA isCanada’s largest association forpsychology.

Founded in 1939, the CPA has awide �eld of activity which includesthe publication of three peer-reviewed journals, accreditation ofdoctoral training in professionalpsychology, an annual convention,32 Sections addressing differentareas of psychology, and an activeadvocacy program on behalf of thescience, practice and education ofpsychology in Canada.

CPA’S VISIONA society where understanding ofdiverse human needs, behavioursand aspirations drive legislation,policies and programs forindividuals, organizations andcommunities.

CPA’S MISSIONAdvancing research, knowledge andthe application of psychology in theservice of society through advocacy,support and collaboration.

The CPA’s 2021 Annual National Convention isgoing virtual! After the resounding success thatwas our 2020 Virtual Series, and the continuedchallenges presented by the pandemic, we arereturning to the web to embrace the manybene�ts of a virtual convention:

• Safety - With COVID-19 still affectingCanada and the world over, a virtualconvention is the safest option (plus, whodoesn’t love the idea of a convention incomfy clothes!)

• Inclusive - Virtual conventions have a lowercost of entry, as we have removed the need fortravel and accommodation expenses, and timeaway from family. This means more memberscan participate at a higher level. Increasedattendance = more business for you!

• Cost Savings - As a sponsoring or exhibitingorganization, you save on staff travel andaccommodations too!

• Easy Networking – Our convention will uselive text, audio, and video chat so attendeescan engage with you, our industryspecialists, to create connections.

• Sustainability – In today’s world it isimportant to re�ect on our environment. Avirtual convention means eco-friendlyvirtual delegate bags, brochures, agendasand so much more!

ABOUTTHE CPA

VIRTUALCONVENTIONDETAILS

DID YOU KNOW

The CPA team will be releasing band newcontent throughout the convention - but thecontent AND your advertising will be availableON DEMAND through the end of 2021. Talkabout a lasting impact!

Attendees

Provinces andTerritoriesRepresented

Section FeaturedSpeakers

ContinuingProfessionalDevelopmentWorkshops

PosterPresentations

Gimme 5s

SpokenPresentations

Group Discussions/Symposia

1,832

13

3

8

281

73

88

40

Dr. Suzanne Stewart, Ph.D.,C.Psych.Member of the Yellowknife Dene FirstNation; mother of four children;psychologist and Associate Professor ofIndigenous healing in CounsellingPsychology at OISE/University of Toronto,where she is also Special Advisor to theDean on Aboriginal Education and the Chairof the Indigenous Education Network.

Ontario Institute for Studies in Education,University of Toronto

Dr. Marylène Gagné, Ph.D.Professor, Future of Work Institute, Faculty ofBusiness and Law

Curtin University, Australia

Dr. Steven Pinker, Ph.D.Johnstone Family Professor, Department ofPsychology

Harvard University

Experimental psychologist who conductsresearch in visual cognition,psycholinguistics, and social relations.

2020 VIRTUALSERIESOVERVIEW

CONFIRMED2021 KEYNOTE

SPEAKERS

CPA 2021 Annual National Convention | PROSPECTUS 4

The CPA hosts a national convention thataverages between 1,200 – 2,000 delegateseach year and covers a variety of psychology-related topics and presentation formats suchas posters, spoken presentations, workshops,symposia, keynote lectures, and the CPAExhibit Hall.

In 2020 we hosted our �rst ever VirtualSeries. This virtual event was a resoundingsuccess with 1,800+ delegates signing infrom across Canada.

Psychologists – whether practitioner, scientistand/or educator or student – are highlytrained and skilled in areas of mental healthcare services and interventions, programevaluation, research, higher education,

statistical analyses, research methodology,and numerous issues affecting society, theworkplace, and peoples’ well-being. Theyhold positions of high in�uence ingovernment, health care, academia, not-for-pro�t organizations, and private industry.

Partnering with the CPA offers a uniqueopportunity for you to engage with yourtarget market, play a part in the advances ofthe �eld of psychology and learn about thevarious ways in which psychologycontributes to society.

This year it will be easier than ever to reachcurrent and future psychologists who willmake use of the types of products andservices that you offer. From the comfort ofyour own home or office, you will be able to:

• Foster public awareness and showcaseyour research and products

• Reach students, psychology practitioners,educators, and researchers through oneplatform

• Offer your brand extended and enhancedvisibility at the convention

• Build and improve relationships withcustomers and business partners

• Learn about the latest development andresearch in the industry

• Assert your corporate credibility whilebeing recognized as a valued supporter ofa well-established national convention

REACH THOUSANDS OFCURRENT AND FUTUREPSYCHOLOGISTS!

CPA 2021 Annual National Convention | PROSPECTUS 5

FROM OUR MEMBERS:

Hi,

I just wanted to thank you all for thiswonderful gesture.... Having accessonline to these presentations and othercollegial information share, will be aboost to our professional developmentthis year. It bene�ts those in theprofession this disabilities, who maynever be able to attend, to access theConference perhaps for the �rst time.

My congratulations to those who madethis happen!

MB

Recent GraduatesEarly CareerMid to Late Career (11 to 29 years afterobtaining your highest degree)Late to Semi-Retired (30 to 40+ yearsafter obtaining your highest degree)RetiredStudents

191

988

1,299 1,217 5332,212

CPAMembersCPA FellowsCPA Special AffiliatesCPA Student AffiliatesCPA RetiredMembers and FellowsCPA International StudentsandAffiliates

411161784,68776

1,342

Administrator

Advocacy

Consultant

Educator/Supervisor

Practitioner

Researcher

Student

Other (None of theabove apply)

CPA 2021 Annual National Convention | PROSPECTUS 6

TOTALMEMBERS

6,4402020 TOTALATTENDEES

1,8322020 FIRST-TIMEATTENDEES

806

CPA BY THE NUMBERS

Delegate and Convention Demographics

2020 MEMBERSHIP BY TYPE

2020 MEMBERSHIP BY PRIMARY OCCUPATION

2020 MEMBERSHIP BY CAREER STAGE

411

229

147 14

444

2471,1513,797

CPA 2021 Annual National Convention | PROSPECTUS 7

248AB

56SK

78MB 869

ON

142QC

29NL

79NS

6PEI

43NB

243BC

3YT 5

NT

CPA BY THE NUMBERS

2020 Convention Demographics

2020 MEMBERSHIP BY PRIMARY AREAOF STUDY OR PRACTICE

GEOGRAPHICDISTRIBUTION

Addiction 68Brain & Cognitive Science 94Clinical 3,082Clinical Neuropsychology 443Community 47Counselling 878Criminal Justice/Forensic 258Developmental 167Environmental 16Family 56Health 226History/Philosophy 18Industrial/Organizational 200International/Cross-Cultural 32Psychopharmacology 4Quantitative 23Rehabilitation Psychology 109School/Education 545Social and Personality 156Sports 21

1,147

3034

378

2020 DELEGATESBY TYPE

Speakers

CPA Members and Fellows

CPA Student Affiliates

Non-Members

CPA 2021 Annual National Convention | PROSPECTUS 8

CPA’S VISIONA society where understanding ofdiverse human needs, behavioursand aspirations drive legislation,policies and programs forindividuals, organizations andcommunities.

CPA’S VISIONAdvancing research, knowledge andthe application of psychology in theservice of society through advocacy,support and collaboration.

YOUR PACKAGE WILL INCLUDE:

• Virtual Booth

• About Us section

• Logo and links to your website and/or social media

• One 30-second to 1-minute video featured on yourbooth page*

• Post-show analytic report**

• One Banner Ad on the Virtual Platform

• Logo recognition on the Virtual Platform

• Logo recognition on the CPA Convention Website

• Opportunity to include collateral in Digital Delegate Bag

• 1 Social Media shout-out on CPA’s Twitter, Instagram, orFacebook

• One 50-word feature in a weekly CPA ConventionNewsletter, sent to all registered delegates, CPAMembers and Affiliates.

Your virtual booth will have the ability to add sponsorrepresentatives so that attendees can reach out to scheduleappointments.

* Content created by sponsor and approved by the CPA

** Analytic reports do not provide any personal information from ourattendees

VIRTUAL BOOTHPACKAGE$1,900.00

DID YOU KNOW?

Exhibitors will have theopportunity to set up a4-question quiz at theirvirtual booth. Delegateswho �nish the quiz willbe entered into ourGRAND PRIZE Raffle!

These lead generatingquizzes are a win-win foryou and the delegates!

ZOOM BACKGROUND(available for a limited time)

$500.00

Create a customized zoom background, whichwill be available to all presenters in advanceof their sessions. Presenters can choose to useYOUR background as a professional optionwhen recording their presentations. Fun, fancy,or funky – the design is up to you!

PRE-CONVENTIONPROFESSIONAL DEVELOPMENTWORKSHOP (6 available)$5,000.00/DAY

Support the ongoing learning of Canadianpsychologists by sponsoring a full day ofpre-convention workshops. Each workshopwill offer Continuing ProfessionalDevelopment credits, essential for success.

KEYNOTE SPEAKER SPONSORSHIP$4,000.00

All eyes will be on you when you sponsor aKeynote Speaker. Your 30-second to 1-minutelong advertisement will be played before andafter the Keynote presentation.

A keynote speaker sponsorship will include the bene�tsof a Gold tiered sponsorship.

SNAPSHOT PRESENTATIONSPONSORSHIP$2,500.00

Sponsor one of our newest presentation styles!A valuable networking tool, the SNAPSHOTformat is a spoken presentation lasting exactly5-minutes that uses a maximum of 3 PPTslides... no exceeding, no exceptions!Presenters highlight the key points of theirresearch, a great jumping off point for deeperconversations. Sponsorship of the SNAPSHOTsessions will include a custom launch slidebefore each session.

A Snapshot Presentation sponsorship will include thebene�ts of a Silver tiered sponsorship.

À LA CARTESPONSORABLEPROPERTIES

CPA 2021 Annual National Convention | PROSPECTUS 9

SPONSORED SESSIONGet your face, and your �ndings, in front ofour delegates with a sponsored session.Choose your presentation type and addressdelegates LIVE.

Spoken Individual Presentations:

5-minute Snapshot: $1,000.00

12-minute Talk: $1,500.00

25-minute Session: $2,000.00

An Individual Sponsored Session sponsorship willinclude the bene�ts of a Bronze tiered sponsorship.

Spoken Group Presentation

55-minute Panel Discussion: $3,000.00

55-minute Symposia: $3,000.00

A Spoken Group Presentation sponsorship willinclude the bene�ts of a Bronze tiered sponsorship.

A scheduled Zoom meeting will follow yourpresentation so you can interact with delegatesimmediately. Sponsored sessions include theadded bene�t of a 50-word blurb (preparedby sponsor) in one weekly CPA Conventionnewsletter to highlight your session.

SNACK BREAKCustom Pricing

Sponsor a special snack or meal break for ourdelegates. Make the digital feel tangible byproviding treats to enjoy during a presentationof your choice! Fight Zoom fatigue withsnacks & sips.

VIRTUAL HAPPY HOURCustom Pricing

Looking to chat with the delegates directly?Host a Virtual Happy Hour! Invite a selectnumber of delegates to spend some timewith you (virtually of course) and send themsnacks or treats to sweeten the experience. Agreat opportunity for you to get some facetime in with the people who matter to youand your brand.

À LA CARTESPONSORABLEPROPERTIES

CPA 2021 Annual National Convention | PROSPECTUS 10

CUSTOM SPONSORACTIVATIONS AVAILABLEEMAIL KATHRYN ATSPONSORSHIP@CPA.CA

SPONSORSHIPPACKAGES

SPONSORSHIP PACKAGES PLATINUM GOLD SILVER BRONZE

Sponsor Price (CAD) $5,000.00 $3,000.00 $1,500.00 $800.00

Logo RecognitionY Y Y Y

Logo recognition on the Virtual Platform and the CPA Convention Website.

Digital Delegate Bag

Y Y Y YGenerate some real excitement by including collateral in our Digital DelegateBag. Take this opportunity to share an interesting update on your brand or drivetraffic to your website by including a coupon or promotional code!

Advertisement in the E-Abstract BookFullPage

HalfPage

HalfPage

QuarterPageAvailable to all delegates as a PDF, the abstract book will be referred to by

presenters and delegates for years to come.

Banner Advertisement

Y Y YCapture delegate attention with hyperlinked banner advertisements that floatthrough the speaker, attendees, schedule, and sponsor section of the virtualplatform.

Video Advertisement

Y YIs your elevator pitch ready? Get ready to show the world in a 30-second to 1-minute video advertisement. Video advertisements will be shown before or afteron-demand sessions. *content created by sponsors

Custom Slide Show Slide

Y YLive recognition! Opportunity to include one PowerPoint slide (no animation) inrotating slides that will play in advance of all LIVE sessions, during breaks and atthe closing of live sessions.

Dedicated E-Blast to all Delegates1Reach our delegates directly with a standalone email.

*content created by sponsor and sent by the CPA

Social Media Mentions4 3 2Let us shine a light on your social media by showcasing you on the CPA’s Twitter,

Instagram, or Facebook feeds.

Delegate Raffle and Scavenger HuntY Y Y YBump up the fun! Submit questions for our daily quiz and provide a prize for

our raffle!

Complimentary Delegate Registrations2 2 1 1Participate fully in convention with a complimentary registration. Makes a great

gift for a team member or client!

CPA 2021 Annual National Convention | PROSPECTUS 11

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TWEETS

2021 ADVERTISING RATE SHEET

Publica�on DetailsIssued: QuarterlyCopy Deadlines: Jan 6, April 6, July 6, Oct 5Circula�on: 6,900

Artwork RequirementsAcrobat PDF FilesAdobe Illustrator (EPS)Adobe Photoshop (300 dpi)

Standard Sizes (width x height)Full Page: 7.5” x 9.5”Half Page, Wide: 7.5” x 4.5”Half Page, Tall: 3.5” x 9.5”Quarter Page, Wide: 7.5” x 2.25”Quarter Page, Tall: 3.5” x 4.5”

*Rates effec�ve January 1, 2021 and are listed before taxes. For more, email psynopsis@cpa.ca. Ads+in print copies will appear in black and white (unless specified), but digital copies will be in colour.

Standard,Single Ad

2 Insertions(10% Discount)

3 Insertions(15% Discount)

4 Insertions(20% Discount)

Outside Back Cover(full colour) $2,650.00 $4,770.00 $6,757.50 $8,450.00

Inside Front/Back Cover(full colour) $2,450.00 $4,410.00 $6,247.50 $7,840.00

Inside Front/Back Cover,Half Page (full colour) $1,650.00 $2,970.00 $4,207.50 $5,280.00

Full Page+ $1,650.00 $2,970.00 $4,207.50 $5,280.00

Half Page,Wide/Tall+ $825.00 $1,485.00 $2,103.75 $2,640.00

Quarter Page,Wide/Tall+ $675.00 $1,205.00 $1,721.25 $2,160.00

Half Page, Wide Half Page, Tall

Quarter Page, Wide Quarter Page, Tall

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2020 SPONSORS