canadian sales first half 2014
DESCRIPTION
Our thoughts on Canadian Sales for the First Half of 2014.TRANSCRIPT
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by
Strada IQ
July 2014
CANADIAN SALES FIRST HALF 2014
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Stupendous!
Simply incredible second quarter and first half of 2014.
See what happens when most of the competitors are
firing on all cylinders.
Accompanied by free flowing loans and leases.
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Breaking Records
Would you have believed that April-May-June would break
previous records?
This year:
April: + 4%
May: + 6%
June: + 2%
2nd Quarter: + 4%
Half: + 3%
2011 2012 2013 20140
50
100
150
200
2nd Quarter
AprilMayJune
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Who Is Ahead YTD
Land Rover: + 32%
Nissan: + 28%
Jaguar: + 27%
Porsche: + 27%
Subaru: + 18%
Lexus: + 17%
Infiniti: + 17%
Honda: + 9%
Mercedes-Benz: + 9%
Audi: + 9%
Chrysler: + 5%
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Who Is Behind
Mini: - 22%
Volvo: - 4%
Ford: - 2%
GM: - 2%
VW: - 2%
Yes…some manufacturers are slightly behind.
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Who is Disrupting?
Some models that are “rattling” the established order.
Jeep Cherokee….10,279
Lexus IS……..……2,001
M-B CLA…….……1,766
BMW 4 Series….…1,368
Dodge Pro Master..1,129
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Free Flowing Money
Long Terms
Low Rates
Loans
Leases
It’s a manifesto to the financial services that empower vehicle
sales in Canada.
The power of money.
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• Jetta……………….16,439
• Ford Fusion… …..9,777
• Honda Accord.........8,860
• Toyota Camry……..8,026
• Hyundai Sonata..…5,257
• Chrysler 200…..…..4,497
• Nissan Altima…..….4,484
• Chevy Malibu……..2,942
The Jetta persists, Fusion ahead of Accord. Then everyone else.
• Honda Civic……..30,696
• Hyundai Elantra…26,936
• Toyota Corolla…..25,545
• Mazda 3……....….16,105
The Civic up front, with the Elantra and Corolla trading paint.
All Figures from Automotive News
SOME NUMBERSFIRST HALF 2014
Compact Mid Size Sedans
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• Ford F Series…..…..59,350
• Ram…………….……43,926
• GMC Sierra…..……..22,032
• Chevy Silverado……19,039
Ram shines against the new GM pick ups. How many folks are waiting for the
aluminum F Series?
• Ford Escape……….25,318
• Honda CR-V……….16,774
• Hyundai Santa Fe…16,605
• Toyota RAV4……….16,124
• Chrysler Journey…..12,532
• Chevy Equinox….....10,648
It remains an hyper competitive segment. As usual Escape is ahead, and 2nd
place is hotly contested.
SOME NUMBERS - 1FIRST HALF 2014
CUV/SUV Pick Up
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• Audi Q5……………………3,844
• Lexus RX…………………3,780
• Acura RDX…………….….3,451
• BMW X5…………………..3,200
• Acura MDX…….….…...…2,932
• M-B M Class………….…..2,800
• M-B GLK…………..………2,786
• BMW X3…………....…..…2,576
• Cadillac SRX…… .........…2,281
• Infiniti QX60………….....…1,696
• BMW X1……………….……1,579
• Buick Enclave…….….……1,530
• Lincoln MKX……………....1,377
• Range Rover Sport………1,368
The gun fight is still on in the corral.
• BMW 3 Series………4,393
• M-B C Class……..…3,408
• Audi A4………......…3,022
• Lexus IS……...……..2,001
• Cadillac ATS……...…1,759
• Infiniti Q50………...…1,726
• Acura TL…………….…949
• Lincoln MKZ……….….875
• CTS………………….…317
Look at the IS and ATS impressive! The CTS disappoints.
SOME NUMBERS - 2FIRST HALF 2014
Entry Luxury Luxury SUV/CUV
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• Lamborghini…..………..30
• Maserati………..….….263
• Ferrari………….….…..102
• Panamera…..…..…….182
• GT-R…………………..…76
• R8……………..……..….74
• Rolls-Royce…………….36
• Bentley…………..…..….68
• Tesla Model S……...…300
• Volt…………..…..……..831
• Leaf…………..….….….462
• Mustang…………….3,115
• Camaro……………..1,837
• Challenger………..….893
Frozen in time. Yes, the new Mustang is cool.
SOME NUMBERS - 3FIRST HALF 2014
Pony Cars Did You Know
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OUR THOUGHTS ON THE FIRST HALF OF 2014
• When all manufacturers “throttle up” the results are magical.
• Ever wonder what would happen if the money flowed smoothly…now you know.
• We are disappointed by GM.
• The Ram pick up has seized a huge window of opportunity this year.
• Utility vehicles what else is there to say.
• The top 3-4 in most segments are trading paint at the halfway mark.
• We anticipate an aggressively competitive second half
Thank You