FOR generations, the word “cancer” waswhispered in dread. And while we are noless fearful of a cancer diagnosis today, we

are fortunate to live at a time when the causes ofcancer and the ability to prevent it or diagnoseit in the early stages are better understood.

Providence Health & Services, SouthernCalifornia, has built a strong, integrated health-care network across the Los Angeles area, whereprimary care physicians regularly interact withspecialists. They share patient information andexpertise to battle cancer, if not before it starts,in the very early stages when cancer is most cur-able and in its later stages where more special-ized expertise is required.

Providence Southern California, with sixaward-winning medical centers, treats cancer in

our communities, close tohome. And each patienthas access to the entirenetwork’s experts,research, innovation andleading-edge technologythat includes the latest

genetic testing to plan cancer treatment. “Under the direction of our nationally recog-

nized staff and consulting physicians, our teamapproach to patient care allows us to share suc-cesses across our hospitals,” said Laurence Eason,M.D., chief medical officer, Providence SouthernCalifornia. “When one learns we all learn andour patients benefit. Dedicated physicians andstaff utilize leading technologies and therapies asvital tools to address the patient’s total needs, inbody, mind and spirit, to ensure the best possi-ble patient outcomes.

“Embedded in every healthcare decision is

our mission to thoughtfully address all aspectsof patient care from diagnosis to discharge tothe home and beyond.”

Two of the premier cancer centers in theGreater Los Angeles Area are within theProvidence Southern California network, bothfounded by the families of Hollywood luminar-ies who succumbed to cancer.

The John Wayne Cancer Institute atProvidence Saint John’s Health Center in SantaMonica and the Roy and Patricia Disney FamilyCancer Center at Providence Saint Joseph MedicalCenter in Burbank anchor Providence SouthernCalifornia’s oncology programs, conductingresearch, investing in the latest diagnostics andtherapeutics and offering integrative medicine.

Providence, a Catholic not-for-profit health-care network, is dedicated to excellence andcompassion in caring for patients, addressingnot only the physical illness, but spiritual, emo-tional, psychological and family issues as well.

Established in 1981 by the family of leg-endary Western star John Wayne, the JohnWayne Cancer Institute at Providence SaintJohn’s Health Center is committed to researchand state-of-the-art treatment. The JWCI oncolo-gy team specializes in translational research –where findings in basic research are translated toactual care to improve patient outcomes – andin training the next generation of cancer sur-

Quality, Compassion, Technology and Innovation in Cancer Care

This special advertising supplement did not involve the reporting or editing staff of the Los Angeles Business Journal.

CancerAwareness

Sponsored by

June 22, 2015 • An Advertising Supplement to the Los Angeles Business Journal

Continued on page 38

CANCERAWARENESSSPOTLIGHT

35 38_cancer_awareness.qxp 6/18/2015 5:05 PM Page 35

36 AN ADVERTISING SUPPLEMENT TO THE LOS ANGELES BUSINESS JOURNAL JUNE 22, 2015

T HE Leukemia & Lymphoma Society(LLS) exists to find cures andensure access to treatments for

blood cancer patients. LLS is the world’s largest voluntary

health agency dedicated to finding curesfor leukemia, lymphoma, myeloma andother blood cancers. Thanks to research,survival rates for patients with manyblood cancers have doubled, tripled andeven quadrupled since the early 1960s.Despite these advances, about one thirdof patients with a blood cancer still donot survive even five years after theirdiagnosis, which is why more funding isneeded to bring better therapies topatients, and faster.

To date, LLS has invested more than $1billion in research to advance therapiesand save lives. LLS research grants have

funded many oftoday’s most prom-ising advances,including targetedtherapies andimmunotherapies.Sustained research

investments are fueling an explosion ofinnovative science and clinical successes.New safe and effective treatments, onceunimaginable, are saving lives today.

And, advances are far-reaching. From2000 through 2013, almost 40 percent ofnew anti-cancer drugs were FDA-approved for blood cancer patients —more first-ever approvals than for anyother group of cancers — and many ofthese were advanced with funding fromLLS. Some therapies are even helpingpatients with other cancers and otherserious, nonmalignant diseases.

LLS supports the world’s best andbrightest academic researchers to addressthese urgent, unmet needs. The organiza-tion provides funding across the continu-um from basic and translational research

through clinical trials, from bench to bed-side. Recognizing that therapies were notgetting to patients fast enough, LLS creat-ed the Therapy Acceleration Program,supporting applied research and forgingcollaborations with biotechnology com-panies to help bridge the gap betweenacademic discovery and successful drugdevelopment. The organization is a cata-lyst for collaboration and is a leader inventure philanthropy in oncology.

LLS is the leading source of free bloodcancer information, education and sup-port for patients, survivors, families andhealthcare professionals. In NorthAmerica, LLS’s co-pay assistance programhas raised more than $200 million todate to help eligible blood cancer patientsafford health-insurance premiums andprescription drug co-pays. The programhas assisted more than 36,000 patientssince its inception in 2007. The LLSInformation Resource Center, which pro-vides the public, families, health profes-sionals and people living with blood-related cancer accurate, up-to-date, dis-ease-related information and referral serv-ices; teleconferences and educationalwebcasts; support groups; information onthe latest clinical trials and treatments;workshops that address survivorshipissues; and an award-winning website.Since its inception in 1997, theInformation Resource Center has inter-acted with more than one million callers.Last year alone, LLS specialists fieldedalmost 60,000 inquiries and performedmore than 6,000 clinical trial searchesusing the LLS’s TrialCheck tool.

LLS is the voice for all blood cancerpatients and is working to ensure that all

blood cancer patients have access to thebest available therapies. The organizationtouches patients and their familiesthrough our chapters across the UnitedStates and Canada. LLS advocates forpolicies at the federal and state levels toaccelerate the approval of new treatmentsand ensure access to quality, affordableand coordinated care.

LLS is changing the landscape of can-cer with more than 300 active researchprojects that explore different avenues ofnew and adventurous research; ones withpromise and ones that will save lives notsomeday, but today.

With LLS’s research partnerships andcollaborations with pharmaceutical andbiotechnology companies, patients sup-port services and advocates working forblood cancer patients everywhere, some-day is today.

How to Help Save Lives

As a participant, volunteer or donor toLLS, you will be supporting projectsacross the entire research continuum,from basic laboratory science throughclinical trials. And LLS’s business allianceswith biotechnology companies and con-tract research organizations are helping

advance projects more quickly from thelaboratory to clinical trials for blood can-cer patients.

Your contribution also supports LLS’sservices that provide patients with thelatest disease and treatment informationas well as support programs.

Many LLS funded therapies are notonly saving the lives of blood cancerpatients but also helping other patientsas well. Blood cancer treatments such asGleevec, Rituxan and Velcade are nowused to treat patients with stomach can-cer, autoimmune disease and are beingtested in lung, brain, breast and prostatecancers.

Visit www.LLS.org today to join LLS inthe fight against blood cancers.

Help LLS Get the Word Out

You can promote the work of LLS byadvocating for increased research fund-ing, by communicating with legislators,by representing blood cancer patientsamong local healthcare coalitions, and bybringing media attention to impendingissues affecting blood cancer patients,family members or caregivers.

Visit www.LLS.org/raiseyourvoicetoday.

An Organization with One Goal: A World Without Blood Cancers

CANCER AWARENESS

CANCERAWARENESSSPOTLIGHT

THE American Cancer Society hasmade it an initiative to make can-cer education and screenings avail-

able to people who have little access toquality healthcare.

Disparities of care among minoritiespredominantly arise from inequities inwork, wealth, education, housing, andoverall standard of living, as well associal barriers to high-quality cancer pre-vention, early detection, and treatmentservices, according to the AmericanCancer Society’s Cancer Facts andFigures 2015.

“Research shows that ethnic minori-ties, as well as other medically under-served groups, have higher rates of cancermortality because many are less likely tobe diagnosed early or receive optimaltreatment. Unfortunately, for a variety ofreasons – including access to qualityhealth care – these population groupshave not benefited equally fromadvances in cancer prevention, earlydetection, and treatment,” said AmericanCancer Society Chief Medical Officer Dr.Otis Brawley.

Of note:• People with lower socioeconomic statushave disproportionately higher cancerdeath rates than those with highersocioeconomic status, regardless of demo-graphic factors such as race/ethnicity• Disparities in the cancer burden amongracial and ethnic minorities largely reflectobstacles to receiving health care servicesrelated to cancer prevention, early detec-tion, and high-quality treatment, withpoverty as the overriding factor.• Discrimination is another factor thatcontributes to racial/ethnic disparities incancer mortality. Racial and ethnicminorities tend to receive lower-qualityhealth care than whites even when insur-ance status, age, severity of disease, andhealth status are comparable.• Black men and women are more likely todie from cancer than any racial or ethnicgroup. Compared to Asian/Pacific Islanders,who are least likely to die from cancer, thedeath rate in blacks is about double. Blackmen have higher incidence and death ratesthan non-Hispanic whites for every cancertype except for kidney cancer.

• Hispanics have the lowest rates oftobacco-related cancers, such as lung andoral cavity, because of historically lowsmoking prevalence, but among thehighest rates for cancers associated withinfection, such as liver, stomach, anduterine/cervix.• Cervical cancer incidence rates amongHispanic women are the highest of anyracial/ethnic group, 50% higher thanthose among non-Hispanic whites.• Compared to other racial/ethnicgroups, Asian and Pacific Islanders havethe lowest overall cancer incidence andmortality rates. However, similar toHispanics, this population has among thehighest rates for cancers of the liver andstomach.• American Indians and Alaska Nativeshave the highest kidney cancer incidenceand death rates of any racial or ethnicpopulation.

For those who bear the brunt of thisunequal cancer burden, getting potential-ly lifesaving screening tests can be diffi-cult, if not impossible. Because of strongcollaboration with partnering organiza-

tions, the American Cancer Society andACS CAN are able to reach these criticalpopulations and help save more lives.

The American Cancer Society is a glob-al grassroots force of 2.5 million volun-teers saving lives and fighting for everybirthday threatened by every cancer inevery community. As the largest volun-tary health organization, the Society’sefforts have contributed to a 22 percentdecline in cancer death rates in the USduring the past two decades, and a 50percent drop in smoking rates. Thanks inpart to ACS’ progress nearly 14.5 millionAmericans who have had cancer andcountless more who have avoided it willcelebrate more birthdays this year. As thenation’s largest private, not-for-profitinvestor in cancer research, ACS is findingcures and ensuring people facing cancerhave the help they need and continuingthe fight for access to quality health care,lifesaving screenings, clean air, and more.

For more information, to get help, or to jointhe fight, visit cancer.org or call anytime, dayor night, at (800) 227-2345.

American Cancer Society Calls for Sustained Effort to Reduce Cancer in Ethnic Minorities

Thanks to research, survival rates for patients with

many blood cancers have doubled, tripled and even

quadrupled since the early 1960s. Despite these

advances, about one third of patients with a blood

cancer still do not survive even five years after their

diagnosis, which is why more funding is needed to

bring better therapies to patients, and faster.

35 38_cancer_awareness.qxp 6/18/2015 5:02 PM Page 36

We help you live your story.

california.providence.org/cancer

888-HEALING (432-5464)

Providence Holy Cross Medical Center | Providence Little Company of Mary Medical Center San Pedro

Providence Little Company of Mary Medical Center Torrance | Providence Saint John’s Health Center

Providence Saint Joseph Medical Center | Providence Tarzana Medical Center

Providence TrinityCare Hospice | Providence Affiliated Medical Groups

– Christine from Pacific Palisades, patient of Providence

Water-loving,free-flowing

and cancer-free.

We’re giving more hope to Southern

Californians, one courageous cancer patient

at a time, with the innovative research and

breakthrough treatments happening at the

John Wayne Cancer Institute at Providence

Saint John’s Health Center and the Roy and

Patricia Disney Family Cancer Center at

Providence Saint Joseph Medical Center.

RCA15-45377a1_REG_ADV_Live Your Story-Cancer_Print Ads_LA Business Journal_FINAL.indd 1 6/10/15 1:50 PM

June 22, 2015 an advertising supplement to the los angeles Business Journal 37

38 AN ADVERTISING SUPPLEMENT TO THE LOS ANGELES BUSINESS JOURNAL JUNE 22, 2015

geons and scientists. “There have been so many novel

developments over the last decade in thetreatment of cancer, providing new hopeto cancer patients across the globe,” saidAnton Bilchik, M.D., the institute’s chiefof medicine and professor of surgery, andone of the nation’s leading surgicaloncologists. “At the John Wayne CancerInstitute we conduct translationalresearch, which means we apply our sci-entific breakthroughs at our patients’bedsides, sharing in triumphs rooted inthe work we do. And, just as important,we are ensuring our mission continues aswe train the next generation of cancersurgeons and researchers.”

The institute conducts research onnumerous complex cancers, focusing inparticular on melanoma, sarcoma andcancers of the breast, colon, liver, pan-creas cancer, neuroendocrine system,stomach, brain and prostate.

The JWCI’s Margie Petersen BreastCenter now provides an innovative nutri-tion program that is an integral part ofeach patients’ breast cancer treatment.The free program also is offered to thecenter’s patients deemed as high-risk ofdeveloping cancer. The goal is to providepatients with an optimal nutrition planwhile going through treatment, as well asto help with long-term wellness. The pro-gram focuses on an immune-boostingdiet filled with a variety of plant foodssuch as whole grains, legumes, vegetableand fruits.

The Disney Family Cancer Center inBurbank is the only comprehensive can-cer center serving the San Fernando,Santa Clarita and Conejo valleys. Thecenter opened in 2010, a free-standingoutpatient center with the latest technol-ogy; complementary therapies such asherbal medicines, yoga and meditation;psychological and genetic counseling; aresearch program and spiritual care.Advanced technology allows for pin-point radiation to treat tumors but pro-tect surrounding tissues allowing theteam to treat skin cancers gently, with-out scarring.

Every aspect of the center is patient-focused. Patients are issued badges withmicrochips programmed with their indi-vidual choices of lighting, color, music,video and even the temperature of theirexam and treatment rooms. They are freeto roam the center’s resource library,Appearance Boutique, healing garden andexercise rooms.

New to the Disney Family CancerCenter is the Thrivorship program, which

guides cancer survivors and their care-givers through the first three months fol-lowing cancer treatment. This wellnessprogram includes nutrition and fitnesseducation, integrative medicine, support,access to resources and seminars thatincludes a variety of programs from cook-ing classes to stress reduction tips.

While the cancer centers at ProvidenceSaint Joseph and Providence Saint John’smedical centers offer comprehensive serv-ices, the other four Providence medicalcenters in the region provide cancer careat the community level, in some casescreating innovative partnerships toadvance the level of care.

Quality care, close to home

When the diagnosis is cancer, patientswant the best possible care, close tohome and family.

Providence Holy Cross Medical Centerin Mission Hills offers residents of theSanta Clarita and northern San Fernandovalleys the expertise of some of the

world’s finest oncologists, with access tothe latest technology and therapies.

Surgical oncologist Vijay Trisal, M.D.,leads a team at Providence Holy Crossthat also is on staff at the renowned Cityof Hope in Duarte. Working with theentire Holy Cross oncology team andnationally ranked nursing staff, thisgroup has helped raise patient care forlocal residents to a new level.

“Looking at the advancements in thelast two years in the field of surgery andthe fields of medical oncology –chemotherapy and radiation – Holy Crossis ahead of its time,” Dr. Trisal said.

The hospital has invested in the daVinci robot, utilized in delicate surgeriesto help protect nerves and larger bloodvessels when removing tumors. Andpatients have access to City of Hope’sclinical trials, including new chemothera-pies nicknamed “smart bombs” that tar-get the tumor without damaging healthytissues.

“These advancements are happening

at City of Hope and we are exportingthem to Providence Holy Cross,” Dr.Trisal said.

Like their sister hospitals, ProvidenceTarzana Medical Center and ProvidenceLittle Company of Mary Medical Centersin Torrance and San Pedro utilize roboticsto treat some cancers, particularly forprostate and gynecological surgeries.Providence Tarzana’s Douglas Morrow,M.D., a general surgeon who specializesin oncology cases, is among theProvidence physicians who coordinateefforts to bring physicians together tostudy individual cases from their areas ofexpertise – expert-to-expert collaborationis encouraged among Providence physi-cians to bring new sets of eyes to studyand recommend the best treatment.

The goal across Providence is to usethese multidisciplinary oncology teamsto help prevent, screen, diagnose andtreat cancer. Two nurse navigators atProvidence Little Company of MaryTorrance and one at San Pedro guidepatients through care and treatment andcoordinating, explaining and easing theway for patients through the entire con-tinuum of care.

Prevention and early detection crucial

in fighting cancer

From the physicians of PMI andProvidence affiliate Facey Medical Group,to cancer specialists, the common mes-sage is the same – cancer care begins withprevention and early diagnosis. Regularscreenings are crucial to positive out-comes when fighting cancer. Education isa part of regular check-ups.

In the South Bay, the Del AmoDiagnostic Center in Torrance and theBreast Center in San Pedro provide bothan aggressive and compassionateapproach to the fight against cancer.Providence hospitals across Californiaoffer digital mammography and are lay-ing plans to acquire advanced three-dimensional mammography for certainconditions.

From advanced diagnostics, to qualityoncology services, to innovation,Providence hospitals provide cancer pro-grams that treat the whole person –mind, body and spirit.

For more information, visit Providence online at California.providence.org or call(888) HEALING.

CANCER AWARENESS

Continued from page 35

When the

diagnosis

is cancer,

patients

want the

best

possible

care, close

to home and

family.

A new analysis led by researchers at the

American Cancer Society in collaboration

with the International Agency for Research on

Cancer (IARC) finds lung cancer has sur-

passed breast cancer as the leading cause

of cancer death in females in developed

countries. The authors of the report say the

change reflects the tobacco epidemic in

women, which occurred later than in men.

Lung cancer has been the leading cause of

cancer death in males in developed coun-

tries for several decades. It is also the lead-

ing cause of cancer death for males in devel-

oping countries, where breast cancer

remains the top cause of cancer death in

females.

Cancer now constitutes an enormous bur-

den on society in more and less developed

countries alike, and its occurrence is increas-

ing because of the growth and aging of the

population, as well as an increasing preva-

lence of risk factors associated with econom-

ic growth and urbanization, such as smoking,

being overweight, physical inactivity, and

changing reproductive patterns.

An estimated 14.1 million new cancer

cases and 8.2 million cancer deaths

occurred in 2012 worldwide. In less devel-

oped countries, lung and breast cancer are

the most frequently diagnosed cancers and

the leading causes of cancer death in men

and women, respectively. In more developed

countries, prostate and breast cancer are the

most frequently diagnosed cancers among

men and women, respectively, and lung can-

cer is the leading cause of cancer death in

both men and women. Colorectal cancer has

become a frequent cause of cancer death

not only in developed countries, but also in

developing countries.

The researchers point out that breast,

lung, and colorectal cancers are increasing in

many countries in economic transition with

an already disproportionately high burden of

cancers related to infection, including can-

cers of the liver, stomach, and cervix.

“A substantial proportion of the worldwide

burden of cancer can be prevented through

the application of existing cancer control

knowledge, including tobacco control, vacci-

nation (for liver and cervical cancers), early

detection, and the promotion of physical

activity and healthy dietary patterns,” the

researchers wrote. They added that suffering

can be further alleviated by applying appro-

priate treatments and palliative care. In addi-

tion, more research is needed to identify the

causes of several major cancers, including

prostate and blood cancers.

The authors reported that a number of can-

cers that were once rare in developing coun-

tries are becoming increasingly common as

those countries adopt a more Western lifestyle.

“A coordinated and intensified response from

all sectors of society, including governments,

civil society, the private sector, and individuals,

is required to seize control of the growing bur-

den of cancer,” they concluded.

New Research Findings Shed Light on Increasing Incidence of Lung Cancer Among Women

35 38_cancer_awareness.qxp 6/18/2015 5:02 PM Page 38

June 22, 2015 an advertising supplement to the los angeles Business Journal 39

C

M

Y

CM

MY

CY

CMY

K

F_MWOY_Winners_7.5x10LA_9.10.pdf 1 6/15/15 3:08 PM