Candy, Yoora, Joe

CONTEXT

1 Definition of Identity2 Why 3 Who4 Research5 Brainstorming6 Inspiration7 Concept 8 Idea

WHAT IS IDENTITY

The state or fact of remaining the SAME under varying aspects or CONDITIONS.

It is the condition of being ONESELF and not another with a sense of self and PERSONALITY.

We combined different definition from http://dictionary.reference.com/browse/identity and made a new one with important elements that reflects our concept.

WHY?

• With the rise of social networking sites like Twitter and Facebook more and more people are questioning their identity

• Virtual identity V.S The Real• Online persona: crafting yourself• People are self centered and have their own

perspective, they don’t have enough personal time to connect

• With the prominence of media attention on celebrity people want to emulate them

WHO?

• Everybody is concerned with identity in this society

• People view themselves in a certain way and are concerned how other people see them and if that matches up to their view.

• People are losing their own identity and are following what is popular, trends

• Everyone wants to be different and then everyone ends up the same.

RESEARCH

Brainstorm

IDENTITY

Social media

Perseption

Background

CultureDistanceDistorte

Apperance

Reflection

Self Interest

Stereotype

INSPIRATION

CONCEPT

IDEA

IDEA 1 DISTORTING IDENTITY

One’s identity consists of every personality of oneself.It depends on situation and each view people see. Sometimes inside of oneself, we can realise new personality or sometimes someone let us know new things of us that we could not realise. Like those pieces, it can be looked differently but true nature live. That’s us!

reference _ David Hockney’s Joiners

Screen interaction by camera : original appearance – pixelation – rearrangeThrough this, we can find and realise new characters inside of us.

Design

1 take a photo of person: Personality that know oneself

2 PixelationDifferent size: Outstanding personality and hidden personality

3 RearrangeKeep shapeChange sizeUse image two times: personality that could not realise before

4 in every 2 -3 seconds, take photo and image changes by movement

IDEA 2

IDEA 3