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CANLEADERPLAYBOOK
2010 POPCORN SALE
Our mission at Scout Popcorn is to provide your group with a simple and robust fundraisingprogram to help you raise the money you need to fund your Scouting program.
This year, Scout Popcorn is Better Than Ever.
• Better Product Value • Better Packaging• Better Flavour • Better Program Support• Better for You • Better Scout Rewards
Better Product Value . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1
Better Flavour, Better For You . . . . . . . . . . . . . . . . . . . . . . . . . . 2
Better Packaging . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
Better Program Support . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
Better Scout Rewards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
Your Steps to Success . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
Plan Your Program . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 - 8
Set Your Group and Youth Goals . . . . . . . . . . . . . . . . . . . . . . . . 9
Build Your Best Kickoff Ever
Design and Agenda . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Floor Plan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11
Motivate and Track . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
Sale Progress Checklist
� Attend the council or area popcorn training
� Receive your Popcorn Sale in a Box
� Complete the program planner
� Set group and youth goals
� Build your best kickoff ever
� Finalize your group incentive program
� Watch the training DVD and implement ideas
� __________________________________
� __________________________________
� __________________________________
� __________________________________
Welcome to the Scout Popcorn sale!
1
Motivate & Track
12
Better Product Value
• Pie in the FaceYouth who sell over $600 get to throw a pie in their leader’s face.
• Scout AccountsPut a portion of the commission each boy and girl earns into his or her own account.
• Pizza PartyHave a party at the end of the sale to reward your top selling group.
• Top Seller PrizesGive camping equipment, electronics or sporting goods to your top sellers.
Track your sale.Make phone calls and visit group and section meetings to make sure your youth stay motivated andare on track to reach their goals. Use the new Youth Tracking Poster to help them along their way.
Look how Scout Popcornhas added MORE product!
Motivate your Scouts by offeringyour own group incentives.
% more product
Chocolate Lover’s Collection +28%
Sweet & Savoury Collection +27%
Caramel Corn with Almonds,Cashews & Pecans +13%
Butter Toffee Light +11%
Popping Corn +20%
Made with Canola Oil. NEW Butter Burst Flavour.
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Sample KKeellllyy SSmmiitthh Sample $$ 665500Sample $$ 665500 ��
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Better flavour. Better for you.
2 11
Follow the room layout and pointers belowto make your kickoff a success.
Kickoff Floor Plan
Scout Popcorn is committed to bringing youthe most flavourful and healthful snacks.
Better for youth in your community.
• Our caramel corn products are naturally sweetened withtapioca syrup and molasses.
• Our microwave popcorn and cheese corn are made withcanola oil.
• Canola oil is sourced from North America and does not contributeto deforestation.
• Our chocolate products contain no hydrogenated oils.
• Trail’s End strives to protect the environment by using as littlepackaging material as possible.
• Have a rewards table showing the cool items youth can earn, andhang the Scout Rewards poster on the wall behind it.
• Hang colorful Scout Popcorn banners and posters.
• Have door prizes for both youth and parents.
• Set up a table with a popcorn popper and other Scout Popcorn snacks.
Use a microphoneand loudspeakers.
Use PowerPoint, a projectorand screen.
Rewardstable
Put boys andgirls up front,next to theaction.
Have the parentssit on chairs orbleachers behindthe Scouts.
Popcornsampletable
Better Packaging
310
Kickoff Design & AgendaDesign your popcorn kickoff.
Motivate your youth and parents.• Keep it fun!
• Keep it moving!
• Keep it short!
Show parents and youth the benefits of selling popcorn.• Lay out the exciting Scouting program you have planned.
• Tell families how they can eliminate out-of-pocket expenses by reaching their goal.
• Explain that boys and girls will have fun while learning to earn their own way.
Kickoff Agenda (40 minutes)
Grand Opening (5 minutes)Get ideas from the online video training at scoutpopcorn.caor the training DVD. Play music, dim the lights and have fun!
Explain the Scouting program and key dates (10 minutes)Make sure your families understand the benefit of sellingpopcorn to pay for their Scouting program.
Train the Youth (10 minutes)Show the “Family Training” video from the DVD at your kickoff.
Showcase your Scout Rewards (10 minutes)Introduce your group incentive program, starting with the pie in the face.
Big Finish (5 minutes)Have the top sellers from last year throw pies in the faces of the leaders.Send everyone home motivated to sell!
• Resealable to keep products fresh.
• 88% of consumers and 87% of parents prefer the new packagesor have no preference versus the tins*.
• Strong, durable packages – thicker than a soda can.
• Easier to identify, store and transfer.
• Eliminates 3.8 million pounds of packaging.
Increased awareness of Scouting on every package!
2010
2009
*PAR, Consumer Packaging Assessment Study, October 2009
Better Program Support
4
Set Your Group & Youth Goals
9
$ __________________ ÷ __________________ = __________________Total Activity Cost Group Commission % Group Sales Goal
(from page 8)
$ __________________ ÷ _________________ = __________________Group Sales Goal Number of Youth Youth Sales Goal
in your Group
Trail's End provides a Popcorn Sale in a Boxfor each selling group.
• Training DVD (6)• Sale promotion poster
(set of 6)• Magic of Scouting Tattoos
(100 in a box)
Resources for youth, families,councils, leaders and consumers
at scoutpopcorn.ca.• Virtual Sale Planner • Email Library
• Video Training • Sale Resources
• Product Samples*
• Leader Playbook (1)• Scout Rewards poster (6)• Sale banner (1)• Tracking poster (6)
*Samples may vary
Better Scout Rewards
8
Plan Your ProgramThink of the possibilities!Earn valuable gift cards.
Get what you want.
Activity Cost
___________________________ $ __________
___________________________ $ __________
___________________________ $ __________
Total Cost $ __________
May 2011
Activity Cost
___________________________ $ __________
___________________________ $ __________
___________________________ $ __________
Total Cost $ __________
June 2011
Activity Cost
___________________________ $ __________
___________________________ $ __________
___________________________ $ __________
Total Cost $ __________
March 2011
Activity Cost
___________________________ $ __________
___________________________ $ __________
___________________________ $ __________
Total Cost $ __________
April 2011
Activity Cost
___________________________ $ __________
___________________________ $ __________
___________________________ $ __________
Total Cost $ __________
July 2011
Activity Cost
___________________________ $ __________
___________________________ $ __________
___________________________ $ __________
Total Cost $ __________
August 2011
Visit today to see the full Scout Rewards program.
Total Activity Cost:
$ __________________
5
®
BONUS REWARDS FROM TRAIL’S END!
6% of your total sales each yearis invested into your own collegesavings account.
Earn a marshmallow crossbow and crestin addition to your other rewards.
Your choice of a $75 Future Shop,Canadian Tire or Walmart® gift cardand a sellers club crest.
Sell $600 Sell $1,500 Sell $2,500
®
Your Steps to Success
6 7
Go to scouts.ca/popcorn/english/leaders andcomplete the Virtual Sale Planner.
1. Plan your program.2. Set goals.3. Offer youth incentives.4. Have the best kickoff ever.
Plan Your ProgramEnter all of your activities and costs by month.
Activity Cost
___________________________ $ __________
___________________________ $ __________
___________________________ $ __________
Total Cost $ __________
November 2010
Activity Cost
___________________________ $ __________
___________________________ $ __________
___________________________ $ __________
Total Cost $ __________
December 2010
Activity Cost
___________________________ $ __________
___________________________ $ __________
___________________________ $ __________
Total Cost $ __________
September 2010
Activity Cost
___________________________ $ __________
___________________________ $ __________
___________________________ $ __________
Total Cost $ __________
October 2010
Activity Cost
___________________________ $ __________
___________________________ $ __________
___________________________ $ __________
Total Cost $ __________
January 2011
Activity Cost
___________________________ $ __________
___________________________ $ __________
___________________________ $ __________
Total Cost $ __________
February 2011
Your Steps to Success
6 7
Go to scouts.ca/popcorn/english/leaders andcomplete the Virtual Sale Planner.
1. Plan your program.2. Set goals.3. Offer youth incentives.4. Have the best kickoff ever.
Plan Your ProgramEnter all of your activities and costs by month.
Activity Cost
___________________________ $ __________
___________________________ $ __________
___________________________ $ __________
Total Cost $ __________
November 2010
Activity Cost
___________________________ $ __________
___________________________ $ __________
___________________________ $ __________
Total Cost $ __________
December 2010
Activity Cost
___________________________ $ __________
___________________________ $ __________
___________________________ $ __________
Total Cost $ __________
September 2010
Activity Cost
___________________________ $ __________
___________________________ $ __________
___________________________ $ __________
Total Cost $ __________
October 2010
Activity Cost
___________________________ $ __________
___________________________ $ __________
___________________________ $ __________
Total Cost $ __________
January 2011
Activity Cost
___________________________ $ __________
___________________________ $ __________
___________________________ $ __________
Total Cost $ __________
February 2011
Better Scout Rewards
8
Plan Your ProgramThink of the possibilities!Earn valuable gift cards.
Get what you want.
Activity Cost
___________________________ $ __________
___________________________ $ __________
___________________________ $ __________
Total Cost $ __________
May 2011
Activity Cost
___________________________ $ __________
___________________________ $ __________
___________________________ $ __________
Total Cost $ __________
June 2011
Activity Cost
___________________________ $ __________
___________________________ $ __________
___________________________ $ __________
Total Cost $ __________
March 2011
Activity Cost
___________________________ $ __________
___________________________ $ __________
___________________________ $ __________
Total Cost $ __________
April 2011
Activity Cost
___________________________ $ __________
___________________________ $ __________
___________________________ $ __________
Total Cost $ __________
July 2011
Activity Cost
___________________________ $ __________
___________________________ $ __________
___________________________ $ __________
Total Cost $ __________
August 2011
Visit today to see the full Scout Rewards program.
Total Activity Cost:
$ __________________
5
®
BONUS REWARDS FROM TRAIL’S END!
6% of your total sales each yearis invested into your own collegesavings account.
Earn a marshmallow crossbow and crestin addition to your other rewards.
Your choice of a $75 Future Shop,Canadian Tire or Walmart® gift cardand a sellers club crest.
Sell $600 Sell $1,500 Sell $2,500
®
Better Program Support
4
Set Your Group & Youth Goals
9
$ __________________ ÷ __________________ = __________________Total Activity Cost Group Commission % Group Sales Goal
(from page 8)
$ __________________ ÷ _________________ = __________________Group Sales Goal Number of Youth Youth Sales Goal
in your Group
Trail's End provides a Popcorn Sale in a Boxfor each selling group.
• Training DVD (6)• Sale promotion poster
(set of 6)• Magic of Scouting Tattoos
(100 in a box)
Resources for youth, families,councils, leaders and consumers
at scoutpopcorn.ca.• Virtual Sale Planner • Email Library
• Video Training • Sale Resources
• Product Samples*
• Leader Playbook (1)• Scout Rewards poster (6)• Sale banner (1)• Tracking poster (6)
*Samples may vary
Better Packaging
310
Kickoff Design & AgendaDesign your popcorn kickoff.
Motivate your youth and parents.• Keep it fun!
• Keep it moving!
• Keep it short!
Show parents and youth the benefits of selling popcorn.• Lay out the exciting Scouting program you have planned.
• Tell families how they can eliminate out-of-pocket expenses by reaching their goal.
• Explain that boys and girls will have fun while learning to earn their own way.
Kickoff Agenda (40 minutes)
Grand Opening (5 minutes)Get ideas from the online video training at scoutpopcorn.caor the training DVD. Play music, dim the lights and have fun!
Explain the Scouting program and key dates (10 minutes)Make sure your families understand the benefit of sellingpopcorn to pay for their Scouting program.
Train the Youth (10 minutes)Show the “Family Training” video from the DVD at your kickoff.
Showcase your Scout Rewards (10 minutes)Introduce your group incentive program, starting with the pie in the face.
Big Finish (5 minutes)Have the top sellers from last year throw pies in the faces of the leaders.Send everyone home motivated to sell!
• Resealable to keep products fresh.
• 88% of consumers and 87% of parents prefer the new packagesor have no preference versus the tins*.
• Strong, durable packages – thicker than a soda can.
• Easier to identify, store and transfer.
• Eliminates 3.8 million pounds of packaging.
Increased awareness of Scouting on every package!
2010
2009
*PAR, Consumer Packaging Assessment Study, October 2009
Better flavour. Better for you.
2 11
Follow the room layout and pointers belowto make your kickoff a success.
Kickoff Floor Plan
Scout Popcorn is committed to bringing youthe most flavourful and healthful snacks.
Better for youth in your community.
• Our caramel corn products are naturally sweetened withtapioca syrup and molasses.
• Our microwave popcorn and cheese corn are made withcanola oil.
• Canola oil is sourced from North America and does not contributeto deforestation.
• Our chocolate products contain no hydrogenated oils.
• Trail’s End strives to protect the environment by using as littlepackaging material as possible.
• Have a rewards table showing the cool items youth can earn, andhang the Scout Rewards poster on the wall behind it.
• Hang colorful Scout Popcorn banners and posters.
• Have door prizes for both youth and parents.
• Set up a table with a popcorn popper and other Scout Popcorn snacks.
Use a microphoneand loudspeakers.
Use PowerPoint, a projectorand screen.
Rewardstable
Put boys andgirls up front,next to theaction.
Have the parentssit on chairs orbleachers behindthe Scouts.
Popcornsampletable
1
Motivate & Track
12
Better Product Value
• Pie in the FaceYouth who sell over $600 get to throw a pie in their leader’s face.
• Scout AccountsPut a portion of the commission each boy and girl earns into his or her own account.
• Pizza PartyHave a party at the end of the sale to reward your top selling group.
• Top Seller PrizesGive camping equipment, electronics or sporting goods to your top sellers.
Track your sale.Make phone calls and visit group and section meetings to make sure your youth stay motivated andare on track to reach their goals. Use the new Youth Tracking Poster to help them along their way.
Look how Scout Popcornhas added MORE product!
Motivate your Scouts by offeringyour own group incentives.
% more product
Chocolate Lover’s Collection +28%
Sweet & Savoury Collection +27%
Caramel Corn with Almonds,Cashews & Pecans +13%
Butter Toffee Light +11%
Popping Corn +20%
Made with Canola Oil. NEW Butter Burst Flavour.
�&$)% �#��#( *�'
��!!
��(�
"� ��
���
!�'
� ��
��!�
'� �
���
!�'
� �����
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'� ��
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�$)(� ��"� ��!� �$�!�$�!
��� �*�� ��!�' �$(�!
�
�
�
�
�
�
��
��
��
�
�
��
Sample KKeellllyy SSmmiitthh Sample $$ 665500Sample $$ 665500 ��
� ���
��!!�
&+'
�!)�
� ����
���
!!�&+
'�!
)�
�$#)' �$#)' �$#)'
PPiiee iinn tthhee FFaaccee!!
��" #��&'�
RReeaadd SSaaffeettyy TTiippss!!� ��
���
���$
!�&'
� %
!
TM
2010 POPCORN SALE
Our mission at Scout Popcorn is to provide your group with a simple and robust fundraisingprogram to help you raise the money you need to fund your Scouting program.
This year, Scout Popcorn is Better Than Ever.
• Better Product Value • Better Packaging• Better Flavour • Better Program Support• Better for You • Better Scout Rewards
Better Product Value . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1
Better Flavour, Better For You . . . . . . . . . . . . . . . . . . . . . . . . . . 2
Better Packaging . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
Better Program Support . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
Better Scout Rewards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
Your Steps to Success . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
Plan Your Program . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 - 8
Set Your Group and Youth Goals . . . . . . . . . . . . . . . . . . . . . . . . 9
Build Your Best Kickoff Ever
Design and Agenda . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Floor Plan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11
Motivate and Track . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
Sale Progress Checklist
� Attend the council or area popcorn training
� Receive your Popcorn Sale in a Box
� Complete the program planner
� Set group and youth goals
� Build your best kickoff ever
� Finalize your group incentive program
� Watch the training DVD and implement ideas
� __________________________________
� __________________________________
� __________________________________
� __________________________________
Welcome to the Scout Popcorn sale!
CANLEADERPLAYBOOK