cannes digest 2014 by kirowski isobar
DESCRIPTION
How was Cannes Lions this year? All the important learning by Hungarian advertising experts of kirowski Isobar.TRANSCRIPT
NEW / OLD
tEach NEW tEchNOLOgy OLD tricks
pEOpLE stiLL gO tO sEE JamEs BOND mOviEs
NO cOLLaBOratiON
thErE’s NO Easy Way
Fuck FOrmaL BriEFs
say NO
WE arE as BLiND as WE WaNt tO BE
sharEyOurDiLEmma
aNyONE sayiNg thE sky is thE Limit hasN’t BEEN tO spacE
FuturE aD agENciEs
hyBriD ExpErts, uNitED vENturEs,DEsigNiNg BEttEr LiFEs,thE NEW crEativEs
Big spacEship + FOrsmaN & BODENFOrs50/50 crEativE / NON-crEativE;WhOEvEr’s DOiNg it, has thE rEspONsiBiLity
iNNOvatiON
NOthiNg iNtErEstiNg starts WithOutDOuBts
smaLL iDEascaN havEgrEat EFFEcts
FiNDiNg a BEautiFuLLysimpLE sOLutiONtO aN ugLy prOBLEm
smaLL Data
smaLL iNput FrOm thE usErOFFEriNg grEat OutcOmE
smaLL Data is NOt aBOut What yOu caN tELL aBOut thE WOrLDBut aBOut What cOuLD BEiNtErEstiNg FOr thE iNDiviDuaL
FaiLurEs
shit happENs mOrE OFtENthaN succEss, sO it OFFErsmOrE LEarNiNgs
stOrytELLiNg
ppt vs taLEs
WhEN WE’rE iN stOry mODE WE Just igNOrE ratiONaLity sO BEttEr NOt BOthEr yOur auDiENcE With Facts
thaNks!