canon camera
DESCRIPTION
smckl #7 http://smckl.org/?p=394TRANSCRIPT
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30 JUNE 201030 JUNE 2010
SMCKL #7CASE STUDY NIGHT
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The Saga Begins2 years ago, management was against social media - STRONGLY!
But we know how important it is to our products. We continue fighting!
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The Saga Begins
Slowly management accepted the power of internet. Management accepted without understanding
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Social Media Landed @ Canon
www.facebook.com/www.facebook.com/CanonCameraMsiaCanonCameraMsiawww.twitter.com/www.twitter.com/CanonCameraMsiaCanonCameraMsia
www.youtube.com/www.youtube.com/iLikeCanonCameraiLikeCanonCamera
www.flickr.com/photos/CanonCameraMsiawww.flickr.com/photos/CanonCameraMsia
An historical moment, AUGUST 2009, where it all started
(yes finally!)
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www.facebook.com/CanonCameraMsiawww.facebook.com/CanonCameraMsia
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www.twitter.com/CanonCameraMsiawww.twitter.com/CanonCameraMsia
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www.youtube.com/www.youtube.com/iLikeCanonCameraiLikeCanonCamera
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www.flickr.com/photos/CanonCameraMsiawww.flickr.com/photos/CanonCameraMsia
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Website & Newsletter
Website - www.eosworld.com.my
Newsletters blasting
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E-Payment
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Online Power!
Blog - www.goldfries.com
Blog - www.kimong.com
Ah Beng
Namewee
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Cut down lots of printed/broadcasted adsAnnouncement of news thru FB and twitterTVC / tutorial videos thru YoutubeSharing of great event photos thru FlickrDiscussing tips & techniques in photographyW-O-M effect!We listen to customers constantlyWe engage & interact with customers instantly
It’s a great help!
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Listen to customers carefullyTalk to customers carefully - any mistakes will be spread virally and globally at a lightning speed (even a silly spelling mistake!) Customers are full with “questions”Customers really expect super instant responses from usDon’t spam!Under-promise, over-deliver
What we’ve learned?