canon promotion mix
DESCRIPTION
Promotional tools used by Canon Company with photosTRANSCRIPT
IMC Tools Used By
Prepared By: RONAK FALDU PRIYANK JAVIA
Company Overview Canon, originally founded in Tokyo, Japan in 1937 by Takeshi Mitarai is now a
world leader in imaging technologies.
Canon India Pvt. Ltd. incorporated in 1997.
Canon is a well know Japanese multinational company that specializes in the
manufacture of optical and imaging products such as digital cameras, DSLR
cameras, camcorders, computer printers, scanners, multi media projectors and
more.
It is currently the global leader among digital camera brands and is miles ahead
of its competitors in terms of the market reach, variety and technology offered.
Canon India is certified for ISO 9001, ISO 14001 and OHSAS 18001.
In 2006, the company was certified for its "Strong commitment to excel" at the
CII-EXIM Business Excellence Award.
Name of Company CANON Inc.
Headquarters Tokyo, Japan
Establishment Year 10 August, 1937
Founder Takeshi Mitarai
Chairman Fujio Mitarai
Canon INDIA 1997
Products Optical and Imaging ProductsDigital cameras, DSLR cameras, camcorders, computer printers, scanners, projectors and more.
Website www.canon.comwww.canon.co.in
Market All Over World
Competitors Nikon, Sony, HP, BenQ
Company Profile
Company Headquarter in Tokyo (JAPAN)
Products of Company
Brand Ambassador
IMC Tools of Canon
Canon used five IMC tools:
1) Advertisement2) Sales Promotion3) Publicity/Public Relations4) Direct Advertisement5) Internet Marketing
Advertisement
TV Commercial Advertisement
Advertisement
• In Bollywood Movies Celebrity Used Canon Cameras
Banner And Poster Advertisement
News Papers And Magazines
Advertisement
Sales Promotion
Publicity/Public Relation
Direct Marketing
CANON Photography Workshop
Internet Marketing