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DELL SOCIAL INNOVATIONCOMPETITION

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Click2donate.com


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Competitive advantage:

1) Transparency in the system

2) Donor and Funding Model at one place.

3) First mover advantage of pyrely health services regarding donation and lending.

4) More payment options e.g. SMS which is the innovative feature introduced.

Social impact

This idea will help poor people to enjoy standard medical facilities and reduce the number of

deaths in this world who die of poverty and lack of monetary aspects to cure themselves.Non-

communicable diseases, especially cardiovascular diseases, diabetes, cancer, stroke and chronic

lung diseases had emerged as major public health problems in the country. More over the tie up

with social health activists will help in generating more income for these people. It will increase

the frequency of number of people in the world who donate. All this will narrow the gap

between urban and rural health care and create the interest of Indian private health care.It will

make the social health activists self dependent.Moreover it will reduce the number of people

who die due to of lack of financial means.

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http://www.medindia.net/news/India-to-Allocate-Two-Per-Cent-of-GDP-to-Healthcare-31468-2.htmhttp://www.medindia.net/news/India-to-Allocate-Two-Per-Cent-of-GDP-to-Healthcare-31468-2.htm


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Revenue model: The revenue will be generated from:

1) Promotions and advertisements on our website. (depending upon clients).

2) Website maintenance and security services .(charged from donor cases 5% per case)

3) Hospital authorities (in order to increase their frequency of medical cases)10% of their

charged amount.

4) SMS revenue sharing model. (For every SMS of 6RS, 4 Rs to case, Re. 1 each to sms

company and our venture)

Cost involved

1) Cost of website designing (one time cost), maintenances and security.

2) Advertising cost/promotional costs.(based on type and requirement)

3) Payment to the social health activists (100rs/2$ per case )

4) Return on investment to the lenders (20% per annum).

5) Defaulters.

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TABLE OF CONTENT

Page No

1. Executive Summary 2-4

2. Table of Contents 5

3. Logic Model 6-7

4. Venture Overview 8-12

5. Market Analysis/Market Strategy 13-17

6. Product/Service 18-21

7. Financials 22-23

8. Social Impact Analysis 24

9. Management and Organization 25-28

10.Performance Benchmarks 29

11.Risk Assessment and Contingency Plans 30

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Logic Model

Resources: Website

Program Activities: Donation/lending

Outputs: Poor people getting cured

Outcomes: Increase in frequency of donations because of transparency

Impact: Reduce the number of deaths in the world because of poverty

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Click2dona

te

DONATION

/

LENDING

Rural health

care sector will

improve with

access to

superior

medical

facilities

fa fac

Transparency in

donations and

increase no.of

donors

Reduce the no.

of deaths in

this world

because ofpoverty


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This website will serve as a facilitator to donate or lend money. The donors or lenders logging on

to our website will decide to donate or lend to any of the cases under any category. The

transparency maintained will facilitate more donations which in turn will improve the rural

healthcare sector.It will reduce the number of deaths in this world because of poverty

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The cases will be divided into three categories A,B and C Case A are critical cases and case

B are cases regarding out patient care which includes minor and major ailments and case C

are preventive care cases regarding blood donation , vaccination , checkups and awareness

campaigns. .The people logging on to our website will be offered a choice to fund (only for

lower middle class people) or donate for any of the case in any of the categories.

Funding Case A-Critical cases(Medical & Surgical)Middle Income a

lower middleIncome Group

Donation

Case A-Critical Cases(Medical & Surgical)

People BelowPoverty Line

Case B-Out Patientcare (Minor & Major

ailments)

People BelowPoverty line

Case C-PreventiveCare (Blood Donation,Vaccinations & Check

People BelowPoverty line

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Further the case history and photographs of each and every patient with its day to day financial

and medical status will be uploaded on the website and revised on regular basis to ensure

transparency and sense of utmost satisfaction to the donors.

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The information about cases will be provided by SHA (Social Health Activist) as they look

after any health related demands of deprived sections of the population, especially women

and children, who find it difficult to access health services. Hence our idea will serve as the

additional source of income for these poor ladies affiliated with SHA. Hence our idea serves

two purposes i.e., income generation and provision of medical aid at the right time. A person

logging on to our website will be open to the options of funding (only for lower middle class

people) or donating under any category. The payment options shall be via credit/debit cards.

We will have provision for one time donation/funding or monthly membership or via sms

which is again an innovative step as this has never been in action for any of the health care

cases. The security and secrecy of the data provided by our customers shall be maintained in

the best possible manner. Our key success factor shall be the modus operandi that we shall

adopt to ensure transparency through which every donor would be able to know the person to

whom he has rendered his services. More over to capture the interest of the donors, we shall

conduct monthly lucky draws and reward the one or few of them. The rewards shall be

sponsored by our corporate sponsors who would be wishing to be a part of our project for

sustainable development.

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Value proposition

The main aim of this idea is to reduce the number of deaths in this world because of poverty

and to provide a platform where poor people in rural areas can equally enjoy good medical

facilities as compared to people in urban areas. The website will help people who dont have

money to cure themselves.

Moreover the transparency in our website will act as a reliable factor for the donors/lenders

who want to pay for a cause rather to pay for a system. And lastly the tie up with Social

Health Activists will help the woman registered with it to earn additional source of income.

Hence our idea serves two purposes i.e., income generation and provision of medical aid at

the right time for poor people. This will also help to narrow down the rural and urban

healthcare gap and arouse the interest of Indian private healthcare in rural India which is one

of the largest in the world.

Current status and funding:

This idea is still in its conceptualization stage where we are interviewing a group of different

people of upper and elite upper class and record their suggestions about donation or lending.

A questionnaire is designed to record their observations

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Market Analysis/Market Strategy

Market Size

1. India has a vast health care sector, estimated at Rs 126.27 billion in 1998. This health

care sector is broadly divided into the public and private sectors. Public health services

consist of the following 'step-up referral' network of sub-centres, primary health centres,

community health centres and district hospitals:

o 140,000 sub-centres manned by two multipurpose health workers; 23,000 primary

health centres (PHCs) with a medical officer, 14 staff and 4-6 patient beds, with

each PHC acting as a referral unit for six sub centres; 3,000 community health

centres (CHCs) with four medical specialists, 21 staff, 30 beds and basic surgical

and lab facilities, with each CHC a referral unit for four PHCs; 550 district

hospitals and 1,012 at the sub-divisional level.

o

In the urban areas, the network consists of urban family welfare centres for

contraceptives, urban health posts and hospitals.

(Figures as of June 1999, according to the health ministry:http://mohfw.nic.in)

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http://mohfw.nic.in/http://mohfw.nic.in/


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Target Audience

The target audience can be segmented on the basis of income level, i.e. lower middle income

group, middle income group and people below the poverty line.

For donation the target audience is people who are below poverty line (BPL).

For funding the target audience is people who are in middle income group and lower

middle income group.\

Competitive Analysis

Our competitors include RangDe, DhanX and other NGOs operating in India who take

donations.

Rang De DhanX NGOs

Strengths First mover

advantage.

Existing client base.

Awareness among

donors.

Existing client

base.

Recognition

in society.

Weaknesses Focuses only on lending. Focuses only on lending. Focuses only

on donations.

SWOT Analysis of Cant donate click here:-

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STRENGTHS WEAKNESSES

Transparency in usage of funds

Better payment modes

Donations and lending done at one

place.

Heavy reliance on technology,

specially, internet. This may lead to

a security threat.

OPPORTUNITIES THREATS

Change in demographic profile of

young Indians.

Use of SMS-based system for

donating smaller amounts.

Vulnerability towards higher risks

due to default by a beneficiary.

Government policies on healthcare.

Market Plan

Positioning

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Our project will be positioned to the mass market as the most transparent system of donation. It

will be involving small donors who can donate via sms. The penetration level of mobile users is

very high in India and people do not mind to do a sms for donating someone a few bucks. The

donors will be motivated to donate by giving them some rewards for the same.

Pricing Strategy

The modes of payment available with a donor to donate money on our site will be

1. Online payment through credit/debit card

2. Cheques and demand drafts

3. Payment via Sms

ONE-TIME

DONATIONS

MONTHLY ECS

DONATIONS

SMS-BASED DONATIONS

Rs. 500 Rs. 100

Premium rates apply as per

service provider

Rs.3 or Rs. 6

Rs. 1000 Rs. 250Rs. 2500 Rs. 500Rs. 5000 Rs. 1000Rs. 10000 Rs. 2500Rs. 25000 Rs. 5000

Advertising / Promotion Plan

The promotion of the project will be done through the following media:-

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Print Advertising Advertisement on newpaper

TV Ads A ticker on the news channels will come to promote the website

Website of News Channel a small banner will be booked for advertising on the

website.

Social Networking Site Communities will be made to participate in forums in social

networking site such as Orkut which is very popular in India alongwith banner ads on

linkedin.com which is another popular site in India for professional networking.

Publicity Word of mouth, press conferences, etc.

Product /service

Customer Need:-

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The idea came up with the fact that 40% of poor people who are hospitalized in India had

to borrow money or sell off assets. About 20000 people die each day because of poverty

out of which medical problems accounts for majority of deaths. This website will help the

poor people to cure themselves with the help of donors and enjoy equal medical facilities

as compared to urban people. The people who want to donate show more interest in

donating for a case rather than for a system.

Major benefits:-

1) No such initiative has been taken till date in rural and health care sector, despite of the

fact that this sector has to bear an annual expense of 51US $. This innovation will help

bring down the death rate in various parts of the world by helping the poor get the

right medical care anytime, anywhere.

2) More over the provision for funding and donation at a same place has never been

implemented so far.

3) And most important it helps in arousing interest of Indian private healthcare which is

one of the largest in the world and helps to narrow the gap of urban rural healthcare.

4) A person logging on to our website will be open to the options of funding (only for

lower middle class people) or donating under any category. The payment options shall

be via credit/debit cards. We will have provision for one time donation/funding or

monthly membership or via sms which is again an innovative step as this has never

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been in action for any of the health care cases. The security and secrecy of the data

provided by our customers shall be maintained in the best possible manner.

5) It will act as an additional source of income for SHA(social health activist) and make

them more self reliant.

6) It will increase the frequency of people worldwide who donate.

7) Businessmen who have much money but don't have time can also donate in a seconds.

8) Also people will no longer have to depend upon print advertisment regarding blood

donation and other help which will take days to find a donater.It inturn reduces time

between the needy and the helper.

9) As we see that at the time of any terrorist activities e.g bombings,people rush here and

there in order to search for their loved ones. THIS WEBSITE which is in collaboration

with all major hospitals will put up a list on this website naming all the people

admitted to various hospiatls soon after bombings . This will help people to know

about their loved ones immediately after disaster or any other calamity.

10) Our key success factor shall be the modus operandi that we shall adopt to ensure

transparency through which every donor would be able to know the person to whom

he has rendered his services. More over to capture the interest of the donors, we shall

conduct monthly lucky draws and reward the one or few of them. The rewards shall be

sponsored by our corporate sponsors who would be wishing to be a part of our project

for sustainable development.

Limitations:-

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1)Right now people are not much aware of online donation and to create awareness is a big

challenge.

2)As we scale up, having 100% transparency is again a big challenge

3)In lenders model defaulters cant be avoided completely.

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Supporting information:-

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Financials

Key assumptions:

1) To create interest among donors to donate online.

2) The case provided by the social health activists will not be based on biasness.

3) Defaulter rate will be zero.

4) People will not hesitate to donate online regarding payment risks .

Cost involved

6) Cost of website designing(one time cost), maintenances and security.

7) Advertising cost/promotional costs.(based on type and requirement)

8) Payment to the social health activists (100rs/2$ per case )

9) Return on investment to the lenders (20% per annum).

10) Defaulters.

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Sources of funds

1. Promotions and advertisements on our website. (depending

upon clients).

2. Website maintenance and security services .(charged from

donor cases 5% per case)

3. Hospital authorities (in order to increase their frequency of

medical cases)10% of their charged amount.

4. SMS revenue sharing model .(for every SMS of 6RS ,4 Rs to

case ,1rupee each to sms company and our venture)

How will we use the $50,000 prize

The entire money will be utilized in website designing, maintenance and its security to ensure

transparency which will act as a solid base for our venture.

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Social impact analysis

1. This idea will help poor people to enjoy standard medical facilities and reduce the

number of deaths in this world who die of poverty and lack of monetary aspects to cure

themselves.Non-communicable diseases, especially cardiovascular diseases, diabetes,

cancer, stroke and chronic lung diseases had emerged as major public health problems in

the country. Surveys showed that in 2005, these chronic diseases accounted for 53 per

cent (5,466,000) of all deaths (10,363,000) in the countryout of which 50% caused due

to lack of financial aid. If we managed to save even 10% of these cases we will end up in

saving 27000 people in a year which cant be neglected

2. More over the tie up with social health activists will help in generating more income for

these people who at present earn between 5-15$/day wich is very low.

3. It will increase the frequency of number of people in the world who donate.

4. All this will narrow the gap between urban and rural health care and create the interest of

Indian private health care. It will make the social health activists self dependent.

Moreover it will reduce the number of people who die due to of lack of financial means.

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http://www.medindia.net/news/India-to-Allocate-Two-Per-Cent-of-GDP-to-Healthcare-31468-2.htmhttp://www.medindia.net/news/India-to-Allocate-Two-Per-Cent-of-GDP-to-Healthcare-31468-2.htm


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Management and Organisation

ORGANIZATIONAL CHART

FOUNDERS

The founders of our organization- Can't Donate Click Here are:

Tarun Pathak:- He is an MBA in International Business with a dual specialization in

marketing, certified by Amity University. He has completed his graduation in B.Sc. and

has worked with Bharti Airtel Ltd. as a part of his Summer Training Programme. He is a

hardworking and dedicated visionary, who feels the nerve of the destitute and needy and

aims to render his services to them in the most appropriate manner. His benignity has led

to the creation of this social organization.

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Tarun Pathak as a Co-Founder of Cant Donate Click Here shall have 25% equity in

the venture and shall be eligible for an equal share in the remuneration declared for the

remaining founders of this social venture. He shall be entitled to manage the traffic on the

site by prioritizing the cases as per their intentness.

Varun Pathak:- He is an MBA in Marketing and Sales from Amity University and has

pursued B.Sc. in his graduation. He has also worked with Bharti Airtel Ltd. as a part of

his Summer Training Programme. An energetic and highly innovative individual, he has

been working closely with the social activists in his college and has rendered his

voluntary services for the emancipation of the society. He along with the other three co-

founders created this organization in order to be a part of the larger plan for human

development.

Varun Pathak shall also have 25% equity in the venture and shall be eligible for an equal

share in the remuneration declared for the remaining founders of this social venture.

He shall be responsible for managing the support services within the organization in

order to ensure an unruffled functioning of the organization.

Puneet Gera:- He is an MBA in International Business with a dual specialization in

marketing from Amity University. He sought his graduation in Bachelors of Business

Administration and has worked with OMAXE as a part of his Summer Training

Programme. Alike his partners in the firm, he has also had a nerve for the needy and has

tried to help people especially the ones requiring immediate medical care.

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Puneet Gera shall also have 25% equity in the venture and shall be eligible for an equal


He shall be responsible for taking care of the networking in the website. He shall also be

entitled to handle the funds for the organization through corporate sponsorships.

Varun Jasra:- He is an MBA in International Business with a dual specialization in

marketing from Amity University. He completed his graduation in B.Tech (Chemistry)

and also has a degree in M.Tech (Chemistry). As far as his industry experience is

concerned, he has worked with Merrill Lynch as a part of his Summer Training

Programme. He is also a visionary who has always offered his support to those in need

and has exhibited his magnanimity in umpteen numbers of cases by being a part of social

developmental projects.

Varun Jasra shall also have 25% equity in the venture and shall be eligible for an equal


He shall be entitled to manage the clients visiting the website or willing to be associated

with it.

MENTORS

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We wish to acknowledge the support and motivation provided by our mentors- Mr. Nishant Rai

and Col. K.S. Mohan. Both Mr. Rai and Col. Mohan are a part of the management team in Amity

University and have also been our faculty for a couple of subjects. They not only motivated us in

this venture but also guided us to get our raw idea to a materialized and viable form. They

introduced us to the voluntary activists associated with NGOs and gave a direction to our noble

intention.

BOARD OF DIRECTORS

The Board of Directors shall include the founders of the organization, the President and the

major shareholders. They shall be the people who hold a high stake in the functioning of the

organization. The Board of Directors shall be entitled to the following benefits:

1. They shall be a part of all the major decisions pertaining to the organization.

2. They shall have their due share in the profits earned by the firm.

3. They shall be held utmost responsible for ensuring the provision of immediate medical

care whenever and wherever required.

4. They shall be entitled to a share in the benefits provided to the organization by the

governmental and non-governmental organizations.

5. They shall be authorized to promote or detain any employee after due consultation with

the other Directors of the Board.

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Performance Benchmark:-

Checking traffic flow of site The number of visitors to our site will be counted. If

there is low traffic to our site, then marketing for the site will be increased.

Conversion rate the ratio of people coming on the website and the number of people

actually donating or lending will be analyzed and steps will be taken to increase the

conversion rate.

Donate or funding the ratio of people opting for donation or funding will be analyzed

and people will be encouraged to donate more and more by increasing their faith in our

usage of funds through transparency in our system and ensuring them that they are

donating for the right cause. Lenders will be attracted to lend us more money by offering

higher rate of interest.

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Amount The average amount a person pays for a donation or lending will be analyzed

and efforts will be made to increase the same.

Payment mode used the mode of payment used by the donor or lender will be

analyzed and more focus will be given for a donors or lenders convenience. Newer

modes of payment will also be considered.

Risk Assessment and Contingency Plan:-

Default in case of lending model The beneficiary to whom the medical treatment was

provided may not refund the money. For avoiding loss due to such cases, we will verify

the documents of the beneficiary and the loan will only be provided after checking his /

her credibility.

Death of the beneficiary If the beneficiary to whom the medical treatment was

provided, dies, in due course of time and is left with outstanding amount to repay to us.

The contingency plan for this is that we will take a guarantee from a guarantor.

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Biasedness by Social Health Activist (SHA) A Social health activist may be biased in

bringing the cases. We will be evaluating all the cases on the basis of various parameters

and would approve only a few of them which will be termed authentic by us.

Virus / Hacking threat As our project is mainly based on our internet site, the threat to

site can be in the form of hacking and virus. Internet security and use of antivirus systems

will be helpful in overcoming this threat.

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