canva onboarding

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Canva Onboarding By @andrewthompsonx

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Page 1: Canva onboarding

Canva OnboardingBy @andrewthompsonx

Page 2: Canva onboarding

Introduction

● Each proposed improvement is based on prior experience and known best practises

● Having said this each change should be A/B tested to determine its overall effectiveness for Canva’s specific user base

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Homepage (Above the fold)

● Has the “Amazingly simple graphic design” tagline been A/B tested?

● The one field “reserve” sign-up is great

● With the Christmas Card promotion there are now two call-to-actions on the page

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Homepage Background Video

● Video is good but may be reducing signups because of autoplay on page load

● Constantly changing background makes call-to-action standout less

● 90 sec video is very long (30-60 sec max)

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Homepage (Below the fold)

● Use Crazyegg’s scroll map service to determine how far users are scrolling below the fold

● Based on the above data determine which sections are being viewed and remove unnecessary ones

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Reserve Your Username

● The colour and placement of the “reserve” button differs from homepage and may confuse some users

● The animated background is quite distracting and may result in decreased conversion rates

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If email is valid there should

probably be a check markButton colour has

changed again

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Don’t assume users will read anything more than “Success”

If that’s the true for some users,

they may not know what to do next on this page

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Conversion Funnel

● Create a funnel based on user events to determine where the drop-offs are in the initial sign-up process

● e.g. Landed => Reserve => Email => Success

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Sign-up Overhaul

● Try a completely different sign-up process that has fewer steps

● e.g. Put both fields (username & email) on the homepage along with the “reserve” button and measure which sign-up process increases conversion

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Make sure to A/B test the subject to maximize its open-

rate

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Make sure to A/B test the subject to maximize its open-

rate

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Email Onboarding Funnel

● Create a funnel that tracks emails sent, opens, clicks and final activation of a users account to determine where the drop-offs are in the email activation process

● e.g. Sent => Opened => Clicked => Activated