canvas - case.edu · business model “a business model describes the rationale of how an...
TRANSCRIPT
Nov 8th 2011
Created by: Emad Saif www.emadsaif.com
Canvas
Based on
THE
Agenda
6:30 7:30
Business Model Canvas &
Examples
8:00 8:30
Group Workshop
Presentations &
Discussion
7:00 9:00
2
7:20 8:10 8:20
Lease $25/month
+ 4¢/copy (min of $49/month)
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First Plain Paper Photocopier - 1950
business
model
“A business model describes the rationale of how an organization creates, delivers, and captures value”
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Customers Organization
Product/Service
Revenue ($)
Create Deliver
Capture
BUSINESS MODEL
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business
model
canvas
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tool to create & analyze
business models...
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YOU CAN
• Create new business models easily
• Analyze & update your existing business model
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building
blocks
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Customer Segments
which customers and users are you serving? which jobs do they really want to get done?
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Value Proposition
what are you offering them? what is that getting done for them? do they care?
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Channels
how does each customer segment want to be reached? through which interaction points?
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Customer Relationships
what relationships are you establishing with each segment? personal? automated? acquisitive? retentive?
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Revenue Streams
what are customers really willing to pay for? how? are you generating transactional or recurring revenues?
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Key Resources
which resources underpin your business model? which assets are essential?
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Key Activities
which activities do you need to perform well in your business model? what is crucial?
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Key Partners
which partners and suppliers leverage your model? who do you need to rely on?
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Cost Structure
what is the resulting cost structure? which key elements drive your costs?
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Business Model Canvas
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VALUE
PROPOSITION
CHANNELS
RELATIONSHIPS CUSTOMER
SEGMENT
REVENUE STREAMS COST STRUCTURE
KEY
PARTNERS
KEY
RESOURCES
KEY
ACTIVITIES
Your Business Model Canvas
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EXAMPLES
EXAMPLES
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Example 2
Affordable VOIP calls
Example 1
Refreshing lemonade to joggers
at public parks
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VALUE
PROPOSITION
CHANNELS
RELATIONSHIPS CUSTOMER
SEGMENT
REVENUE STREAMS COST STRUCTURE
KEY
PARTNERS
KEY
RESOURCES
KEY
ACTIVITIES
Kelly’s Lemonade Stand: Refreshing Lemonade
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VALUE
PROPOSITION
CHANNELS
RELATIONSHIPS CUSTOMER
SEGMENT
REVENUE STREAMS COST STRUCTURE
KEY
PARTNERS
KEY
RESOURCES
KEY
ACTIVITIES
Skype
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Example 3 Example 4
Photo sharing online Smooth shave for men & women
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VALUE
PROPOSITION
CHANNELS
RELATIONSHIPS CUSTOMER
SEGMENT
REVENUE STREAMS COST STRUCTURE
KEY
PARTNERS
KEY
RESOURCES
KEY
ACTIVITIES
Flickr: Photo Sharing
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VALUE
PROPOSITION
CHANNELS
RELATIONSHIPS CUSTOMER
SEGMENT
REVENUE STREAMS COST STRUCTURE
KEY
PARTNERS
KEY
RESOURCES
KEY
ACTIVITIES
Gillette: Razors & Blades
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Break... 28
WORKSHOP
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WORKSHOP
1. Assemble in teams
2. Create canvas
3. Write key words on sticky notes
4. Place sticky notes on the canvas
5. Present your canvas
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Create a CANVAS
of your enterprise project
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Break... 32
Presentations minute 1
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Discussion
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so what’s beyond the CANVAS?
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you need to validate your model assumptions with the customers until you get it right!
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BUSINESS PLAN
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www.BusinessModelGeneration.com
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THANK YOU!
Emad Saif www.emadsaif.com
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