canvas, crayon & cafe

of 19/19
Company Report Submit to James R. Haft By Vinita Kasemsupapun 504 53643 28 Sarintorn Puangyoykaew 504 54666 28 Orakarn Chantaramungkorn 504 53769 28

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In the ‘Communication Planning’ class I was introduced to the principles and process of systematic communication planning. The problem analysis, target group environment, objective setting, message content, communication media and channels, management and evaluation principles also covered. As the assignments for this course, I was asked to come up with my own company and did a communication plan for it. My friends and I came up with “Canvas, Crayon & Cafe”, which is n art café that combines a bakery café, an art supplies store, and an art school into one.

TRANSCRIPT

  • 1. CompanyReport Submitto JamesR.Haft By VinitaKasemsupapun5045364328 SarintornPuangyoykaew5045466628OrakarnChantaramungkorn5045376928
  • 2. Canvas,Crayon&CafeBusinessdescription:Ourbusinessisanartcafthatcombinesabakerycaf,anartsuppliesstore,andanartschoolintoone.Astheartcafaimstoattractartloversofallageswhoenjoypaintinganddrawingaswellaseatinganddrinkinghomemadedesserts,itwilloffercustomersartsuppliesfromallovertheworldincludingwaterpaints,oilpaints,pencilcolours,brushes,canvases,artpapersetc.aswellashomemadedessertdishesthatarefilledwithcoloursandflavours.Customerswillbeabletopurchasetheartsuppliesandtaketheirtimeworkingontheirartpiecesrightatthecaf.Theartcafwillalsobedividedintonumbersofzonestocaterdifferenttypesofcustomergroupsincludingthekidzone,thegardenzone,andthelivingroomzone.Varietyofartclasseswillbeavailableforbeginnersthroughtomoreadvancedcustomersdaily,whileartexhibitionsandworkshopswillbeconductedonaregularbasis.Theartcafisacasualmeetingplaceforthosewhowanttolearnandsharetheirpassionforartwhileenjoyingtheirdessertsandfeelingrightathome.Vision:Tobecomeafriendlyandvibrantcommunitycenterthatconnectsandinspirespeoplefromallwalksoflifethroughart,apieceofcake,andacupofhotchocolateMission:Acafwhereanyonecangetintouchwiththemselvesandsharestoriesinlifewithfellowlikemindedfriendsthroughartusingourbestqualityartsuppliesinafriendlyatmosphere
  • 3. Targetgroups:1.Universitystudents(age1822)2.Youngadults(age2330)3.Parentswithyoungchildren(age2640)Althoughtheymayvaryinage,theydosharecommoncharacteristics.Themostimportantthingistheyenjoyartintheirpastimeafterworkorstudy.Thus,theyaresometimestootiredtocleanupafterdrawingorpainting.Moreover,astheyliveinurbanareaasBangkokandmayliveinlimitedspacessuchasapartments,theymightnothaveinspirationalspacetocreateanartpiece.Theyalsodonothaveproperequipmentstokeeptheirartsuppliesingoodconditions.Althoughtheyareamateurartists,theyaremotivatedtomaketheirartsqualityonestorepresentthemselves,makingthemattractedtoqualityproducts.Bachelordegreeorhighereducationbackgroundaswellasexperienceinforeigncountriesallowthemtobemoreopentooptionsintheirlivesincludingartsupplies.Thetargetgroupshavemoneytospendastheyarefrommiddletohighsociologicalclass.Therefore,theycanaffordproductsandservicesatCanvas,Crayon,andCafthataddressandsolvetheirtroublesomesituationswhilemakinganartwork.
  • 4. Branding:1.Name:Canvas,Crayon&CafThenameclearlyreflectsourbusinessintentiontobeacombinationofanartsuppliesstore,anartschool,andabakerycafe.Thewordscanvasandcrayonalsoreflectourtargetcustomers.Specifically,canvasrepresentsourthreedirecttargetgroupsuniversitystudents,youngadults,andparentswithyoungchildrenaswellasgivingasophisticatedimage;whereas,crayonrepresentstheindirecttargetgroupwhichisyoungchildrenaswellasyieldingfriendlyimage.Moreover,therepetitionoftheletterCalsohelpscreateaniceflowtothepronunciationofthename,makingiteasiertoremember.2.Logo Thelogothatwevechosenistheresultfromthe combinationofthestrengthsofourfirstthree initiallogos.Afterthesurvey,wehavecollected allfeedbackandrecommendations;fromwhich ourfinallogowascreated. Thecoffeecuprepresentsthecafpartofour businesswhilethemosaicsquaresrepresentthe artpart.Thethreedifferentcolorsusedoneach partofourbusinessname,CanvasCrayon&Caf, alsorepresentsthethreezonesinourartcaf. ThegreencolorinthewordCanvasrepresents thegardenzone,theyellowinthewordCrayon representsthekidzone,andthepinkintheword Cafrepresentsthelivingroomzone. Asawhole,wevemadeourlogoquitecolorfulinordertoexpressthefun,lighthearted,andartisticpositioningofourartcaf.
  • 5. 3.Slogan:ColourYourLifeAsourArtCafeisallaboutart,joy,andexperiencing,thesloganColourYourLifedirectlyrepresentsthisstrongpositioningofourbusinesstowardsthecustomers.Thewordcolourcanbeinterpretedintodifferentmeanings.Forexample,thewordcolourcouldsimplyhavethedirectconnotationofArtoritcouldconnotethefeelingofbeinglively,fun,orhappy.Byusingtheslogan,wealsointendtoexpressourbusinesspursuetobemorethanjustanartschool,anartsuppliesstore,oracafe,butsomethingthatwouldbringhappinessandjoytoourcustomerslives.Furthermore,theslogancanbeappliedtoallofourtargetcustomersgroupsaswell.4.StoreenvironmentThethreezones: Thekidzone o Thiszonewillbedecoratedwithcolourfulminiaturefurnitureforlittlekids.The wallswillbepaintedinwhite,sothatchildrencustomerswillbeabletopaintand expresstheirartideasdirectlyonthewall. Thegardenzone o Thegardenzoneisanoutdoorzoneforpainterswhoenjoyandgetinspiredbythe relaxingoutdoorscenery.Thegardenwillbecoveredwithflowers,trees,fountains, andwaterfalls.Whitechairsandtableswillbescatteredaroundthegarden,allowing customerstoenjoytheirprivatespace. Thelivingroomzone o Thislaidbackzonewillimitatetherealenvironmentofalivingroom.Withlight musicplayinginthebackground,thecustomerswillbeabletounwindonthe couchesandpaintwhilehavingtheircoffeeanddeliciouscakes.ArtsuppliesstoreVarietiesofartsuppliesfromallovertheworldwillbedisplayedhereforsale.Allthewaterpaints,oilpaints,andpencilcolourswillbedisplayedoneachseparatewallsinthestore,wherecustomerswillbeabletofindanycolourpossible.Thecanvasesandthebrusheswillbedisplayedrightinthemiddleofthestore,socustomerswillbeabletochooseandgrabthemeasily.Othermiscellaneousartsupplieswillbeorderlydisplayedontheshelvesaroundthestore.CafeVarietiesofbestqualityhomemadecakesanddessertswillbedisplayedinthelargecakedisplayfridgeandcakestands.Freshlybrewedcoffeewillbemadeandserveddirectlyfromthecoffeebar,whileotherbeverageswillalsobefreshlymadebehindthecounter.5.CustomergalleryCustomerscandisplayanyartworkthattheyhavecreatedattheCanvas,Crayon&Cafeatthecafe.Theycanalsobuyorsellartpiecesthroughus.
  • 6. 6.Uniforms WhiteshirtandartistaproninCanvas,Canyon&Cafescolours Artsuppliesintheapronspockets7.EventsArtexhibitionsCanvas,Crayon&Cafewillholdartexhibitionsatourcustomergalleryregularly.Unliketheusualcustomergallerythatcustomerscandisplayanyartpieces,forexhibitionstheirworkhastoberelevantwiththetheme.Notonlytheexhibitionwillactasachannelforartbuyersandsellers,butitalsowillencourageourcustomerstocreatetheirwork.TalksandworkshopsfromartistsAswefoundfromthesurveytestingvisionandmission,wefoundthatthesurveyparticipantswereattractedbywordssuchasshareandinspire.Therefore,byarrangingtalksandworkshopsfromwellknownartists,Canvas,Crayon&Cafehopestoencouragesharingofknowledge,techniquesorideasthatwillinspireourcustomerstocreatetheirartwork.
  • 7. MarketBackground:Thetrendofartsandcrafthasbeenrevivedgloballyduringthepastyears.Knittingclubs,thetrendthatoriginatedintheUnitedStatesthenspreadtoEuropeandAsia,tobeginwith,peopleacrosstheglobeenjoyspendingtimewiththeirfriendsandhobbiesthattheylikeandsharingtipsandtechniques.Knittersofallagesandgendersgatherincoffeebars,pubsandclubs.Therefore,someentrepreneurssawopportunitiesofthepair,knittingandcaf,andcreatedbusinessesthatevolvearoundthem.BigKnitinThailand,forexample,gainedasignificantpublicitywhenitwasfirstlaunchedin2008bybeingthefirstknittingcafinThailand.BigKnitissuccessful.Becauseofitsreputationinthegenre,atthebeginningofyear2011,itevenbranchedouttopublishingitsownknittingbook.Whileknittingclubsandcafshaddominatedthemarket,otherbranchesofartsandcraftsbegantodrawsomepublicattentionandinvestorsin.SewingcafsasLinkleinBerlinandSweatShopinParismadebignewsnotlimitedtotheircountriesandreceivedmuchcomplimentsasbeingcreativeandinnovative.Theyaresaidtoberespondingthetrendofpeoplereturningtohomemadefashion.Ourcompanyperceivesthatthisisagreatopportunitytoutilizethisemergingtrendwhilebeingcreativeandinnovativeonouruniquesellingpoints.BybeingthefirstofitskindinThailand,wehopetodeliveruniqueexperiencetoourartlovercustomers.ThefollowingSWOTanalysiswillgiveamorethoroughunderstandingorbothinternalandexternalfactorsaffectingthebusiness.SWOTAnalysis Strengths WeaknessesThefirstofitskindinThailand PriceOfferonlyimportedartsuppliesExclusivelyimportedartsupplies LackofawarenessArtschoolforeveryageandlevel Selectedhomemadebakery Opportunities ThreatsNodirectcompetitors HighcompetitionresultedfromthepopularityofIncreaseofattentionforartandcraft cafebusinessesGoingtocafasahiplifestyle Limitedsizeofartbusiness(buying/selling artwork)inThailandImplications: Wecanjustifythehighpriceofourartsuppliesbyofferingexclusivequalitybrandsthathave stronguniquesellingpoints.Therefore,customerscannotfindothersubstitutesexcept. BecauseCanvas,Canyon&CafwillbethefirstartcafinThailand,wewillinveston promotingituniquesellingpointduringitslaunchtogainawarenessandtodifferentiateit fromothercafs.
  • 8. CompetitorsDirectCompetitors:WehavenodirectcompetitorswhopositionthemselvesasanartcafasCanvas,Crayon&Cafe.However,therearealotofindirectcompetitorsthatmightbeachoiceofplaceforcustomerstochoosetogo.IndirectCompetitors:BigKnitCafeUniquesellingpoint:Combinationofacafstylerestaurant,aknittingsupplystore,andaknittingschool.Itclaimstobetheonlycompanythatimportsbrandnameyarn.Location:NaturalParkBuilding,SukhumvitSoi49Customers:celebrities,socialelites,youngmoms,andcollegestudents AfterYouCafeUniquesellingpoint:AdessertcafofferingarangeofJapanesestyledessertsandalldaybreakfastinarelaxingenvironmentLocation:JAvenue,Thonglor13;LaVilla,Ari;GroundFloor,SiamParagonFamousmenus:ShibuyaHoneyToast,alldaybreakfastStoreenvironment:Outdoor/gardenareaprovided(acouplebenchoutsidesurroundedbysmallgreentreesandanumbrella)
  • 9. 3.CakewalkCafeUniquesellingpoint:Aplacethatyoucanfeelatasteoffashionandenjoycustomizedcakesforvariouseventssuchaswedding,anniversary,graduation,birthdayetcLocation:GrandHeritageBuilding,ThonglorSoi13Famousmenu:AcakeintheshapeoftheiconicChanelhandbagService:canberentedforsmallpartiesandfunctionsandrecentlyopenedabakingschool4.QCafbyQconceptUniquesellingpoint:AverydecorativeVictorianainspiredvintageItalianrestaurantLocation:MidtownBuilding,Sukhumvit55,ThongLorOffers:Italiandishes,wine,coffeeandbakery
  • 10. 5.CheesecakeHouseUniquesellingpoint:Aplacewhereyoucanfindvarietiesofsimple,homeystylemenusLocation:ThongLorSoi20Offers:delicioushomemadecheesecakesandotherbakedgoodies,hotandcoldbeverages,anddishessuchasporkandoysterService:Freeinternetconnectionforcustomers
  • 11. APPENDIX
  • 12. NAMETESTINGSURVEYONANARTCAFGeneralinformationGender: Male Female OtherAge: 1822 2328 28andaboveEducation: Highschool Currentlyattendinguniversity GraduatedfromuniversityIncomepermonth: Lessthan10,000 10,00120,000 20,00130,000 30,000andaboveDoyouhavekids: Yes(howmany)_______ NoBusinessdescriptionOurbusinessisanartcafthatcombinesabakerycaf,anartsupplystore,andanartschoolintoone.Offers: Qualityartsuppliesfromallovertheworld Homemadedessertdishesthatarefilledwithcoloursandflavours Differentzonessuittodifferentcustomerstaste o kidzone o thegardenzone o thelivingroomzone DailyvarietyofartclassesforkidsaswellasforbeginnersthroughtomoreadvancedcustomersNametesting1.Giventhedescriptionabove,whatdoyouthinkwouldbethepossiblenameforthestore?______________________________________________________________________________________________________________2.Pleaselistwhatdoyouthinkofwhenyouhearthefollowingnames:Vivid Paintme Canvas&Crayon1.___________________________ 1.___________________________ 1.___________________________2.___________________________ 2.___________________________ 2.___________________________3.___________________________ 3.___________________________ 3.___________________________3.Giventhedescriptionabove,pleaserankthenamesonthefollowingfactors:(1beingthebestand3beingtheworst) Appropriate Meaningful Memorable Understandable Pronounceable Vivid PaintMe Canvas& Crayon4.Pleaseranktheoverallaspectofthenames(1beingtheonethatyoulikethemostand3beingtheonetheyouliketheleast) _____Vivid _____PaintMe _____Canvas&Crayon5.Doyouthinkthewordcafisessentialinthename?(E.g.VividCaf,PaintMeCaf,Canvas,Crayon&Caf) Yes No
  • 13. VISIONANDMISSIONTESTINGSURVEYONANARTCAFGeneralinformationGender: Male Female OtherAge: 1822 2328 28andaboveEducation: Highschool Currentlyattendinguniversity GraduatedfromuniversityIncomepermonth: Lessthan10,000 10,00120,000 20,00130,000 BusinessdescriptionOurbusinessisanartcafthatcombinesabakerycaf,anartsupplystore,andanartschoolintoone.Offers: Qualityartsuppliesfromallovertheworld Homemadedessertdishesthatarefilledwithcoloursandflavours Differentzonessuittodifferentcustomerstaste o kidzone o thegardenzone o thelivingroomzone DailyvarietyofartclassesforkidsaswellasforbeginnersthroughtomoreadvancedcustomersVisiontestingVision:Tobecomeafriendlyandvibrantcommunitycenterthatconnectsandinspirespeoplefromallwalksoflifethroughart,apieceofcake,andacupofhotchocolate1.Doyouthinkthevisionreflectsourbusiness? Yes No2.Isiteasytounderstand? Yes No3.Doyoufeelinspiredbythevision? Yes No Why?______________________________________________________________________________________________________________4.Whichpart(s)ofthevisioncaptureyourinterestthemost? ____________________________________________________________________________________________________________________5.Whichpart(s)ofthevisioncaptureyourinteresttheleast?Howdoyouthinkitshouldbeimproved? ____________________________________________________________________________________________________________________6.Doyouthinkourvisionisachievable? Yes No Why?______________________________________________________________________________________________________________MissiontestingMission:Acafwhereanyonecangetintouchwiththemselvesandsharelifestorieswithfellowlikemindedfriendsthroughartusingourbestqualityartsuppliesinafriendlyatmosphere1.Doyouthinkthemissionreflectsourbusiness? Yes No2.Isiteasytounderstand? Yes No3.Doyoufeelinspiredbythemission? Yes No Why?______________________________________________________________________________________________________________4.Areyouinterestedinworkinginthiskindofbusiness? Yes No5.Whichpart(s)ofthemissioncaptureyourinterestthemost? ____________________________________________________________________________________________________________________6.Whichpart(s)ofthemissioncaptureyourinteresttheleast?Howdoyouthinkitshouldbeimproved? ____________________________________________________________________________________________________________________7.Doyouthinkourmissionisachievable? Yes No Why?______________________________________________________________________________________________________________
  • 14. NAME,VISION,ANDMISSIONSURVEYRESULTSANDANALYSISNametestingNameselected:CanvasCrayon&Caf 9/15=60%ofpeoplelikedCanvas&Crayonthemost. 12/15=80%ofpeoplethoughthewordcafeisessentialinourbusinessnameCanvas&Crayonwashighlyratedinappropriateness,understandability,andmemorabilityNote:EventhoughoverallCanvas&Crayonwasntrankedthehighestinallcharacteristicscategories,thesurveyparticipantslikeditthemostoutofthethreenames.WhatdotheythinkofwhenhearCanvas&Crayon Colorful Painting Pastel Art/Artist/Artshop Kids Creativity Sophisticatedpainting/work VeryartisticWhatdotheythinkofwhenhearVivid: Oilcolor Acryliccolor Colors Strong Boldcolor Yellow Freedom Rhythmoflife SenseofcommunityWhatdotheythinkofwhenhearPaintMe: Bodypaint Painting Sexual Artclass/Artschool Handmadeshop Playful Fun Relaxation Messiness Kids ColorpencilNote:AlthoughPaintMerankedsecondinpopularity,theassociationsofthenameistoobroad,inconsistent,andconfusing.Suggestedname: Brushed&Cakes SweetMeUp ColorfulDay ColorfulBake RainbowBun WhiteSpace LittleArtistsCaf
  • 15. Visiontesting1.Doyouthinkthevisionreflectsourbusiness?>>100%Yes2.Isiteasytounderstand?>>100%Yes3.Doyoufeelinspiredbythevision?>>100%Yes Ilikeartpersonally. Thetoneandstyleisinspirational. Itseemslikeachicplace.4.Whichpartsofthevisioncaptureyourinterestthemost? Hotchocolate Allwalkoflife Connectandinspirepeople Inspirelifethroughart*Note:Itcanbeimpliedthatourtargetgroupwantstobeinspired;therefore,ourcafcanconsiderimplementingeventsandactivitiesthathelpinspirethem.6.Doyouthinkourvisionisachievable?>>100%Yes Yes,soundnottoooutofworld Reasonable TheofferswellreflectthevisionMissiontesting1.Doyouthinkthevisionreflectsourbusiness?>>100%Yes2.Isiteasytounderstand?>>100%Yes3.Doyoufeelinspiredbythemission?>>100%Yes Ilikeart. Friendlytoneofthesentence.*Note:Asseeninbothvisionandmission,thereasonthesurveyparticipantsfeltinspiredwasbecausetheylikeart.4.Areyouinterestedinworkinginthiskindofbusiness>>80%Yes5.Whichpartsofthevisioncaptureyourinterestthemost? Artsupply Bestartsupplies/friendlyatmosphere Sharelifestoriesthroughart*Note:Sinceourtargetgroupispeoplewholikeart,thewordartandartsuppliesattractedthemost.6.Doyouthinkourvisionisachievable?>>100%Yes Getintouchwithpeople Soundstookiddy.Noonegatherandpaintatthemall7.Doyouthinkourmissionisachievable?>>100%Yes Realistic Soundnotthatdifficult Matchwithbusiness
  • 16. LOGOTESTINGOurbusinessisanartcafthatcombinesabakerycaf,anartsupplystore,andanartschoolintoone.Offers: Qualityartsuppliesfromallovertheworld Homemadedessertdishesthatarefilledwithcoloursandflavours Differentzonessuittodifferentcustomerstaste o kidzone o thegardenzone o thelivingroomzone Dailyvarietyofartclassesforkidsaswellasforbeginnersthroughtomoreadvancedcustomers LOGOTESTING Logo1 Pleaseratethefollowing(5beingthebestand1beingtheworst) ______appropriate ______memorable ______meaningful ______believable ______attentiongetting Doyouthinkthelogorepresentsthebusinesswell?Why?________________________________________________________________Whichpartofthelogocatchesyourattentionthemost?___________________________________________________________________Whichpart(s)ofthelogoyoulikethemost?________________________________________________________________________________Whichpart(s)ofthelogoneedimprovement?Why?_______________________________________________________________________ Logo2 Pleaseratethefollowing(5beingthebestand1beingtheworst) ______appropriate ______memorable ______meaningful ______believable ______attentiongetting Doyouthinkthelogorepresentsthebusinesswell?Why?________________________________________________________________Whichpartofthelogocatchesyourattentionthemost?___________________________________________________________________Whichpart(s)ofthelogoyoulikethemost?________________________________________________________________________________Whichpart(s)ofthelogoneedimprovement?Why?_______________________________________________________________________ Logo3 Pleaseratethefollowing(5beingthebestand1beingtheworst) ______appropriate ______memorable ______meaningful ______believable ______attentiongetting Doyouthinkthelogorepresentsthebusinesswell?Why?________________________________________________________________Whichpartofthelogocatchesyourattentionthemost?___________________________________________________________________Whichpart(s)ofthelogoyoulikethemost?________________________________________________________________________________Whichpart(s)ofthelogoneedimprovement?Why?_______________________________________________________________________Whichlogodoyoulikemostoverall?Pleaserank.___________________________________________________
  • 17. LOGOTESTINGOurbusinessisanartcafthatcombinesabakerycaf,anartsupplystore,andanartschoolintoone.Offers: Qualityartsuppliesfromallovertheworld Homemadedessertdishesthatarefilledwithcoloursandflavours Differentzonessuittodifferentcustomerstaste o kidzone o thegardenzone o thelivingroomzone Dailyvarietyofartclassesforkidsaswellasforbeginnersthroughtomoreadvancedcustomers LOGOTESTING Pleaseratethefollowing(5beingthebestand1beingtheworst)______appropriate______memorable______meaningful______believable______attentiongettingDoyouthinkthelogorepresentsthebusinesswell?Why?________________________________________________________________Whichpartofthelogocatchesyourattentionthemost?___________________________________________________________________Whichpart(s)ofthelogoyoulikethemost?________________________________________________________________________________Whichpart(s)ofthelogoneedimprovement?Why?_______________________________________________________________________
  • 18. SLOGANTESTINGLifeiscolourfulPleaseratethefollowing(5beingthebestand1beingtheworst)______appropriate______memorable______meaningful______believable______understandable______pronounceable______attentiongettingDoyouthinkthesloganrepresentsthebusinesswell?Why?______________________________________________________________Whichpartoftheslogancatchesyourattentionthemost?________________________________________________________________Whichpart(s)ofthesloganyoulikethemost?______________________________________________________________________________Whichpart(s)ofthesloganneedimprovement?Why?_____________________________________________________________________ColouryourlifePleaseratethefollowing(5beingthebestand1beingtheworst)______appropriate______memorable______meaningful______believable______understandable______pronounceable______attentiongettingDoyouthinkthesloganrepresentsthebusinesswell?Why?______________________________________________________________Whichpartoftheslogancatchesyourattentionthemost?________________________________________________________________Whichpart(s)ofthesloganyoulikethemost?______________________________________________________________________________Whichpart(s)ofthesloganneedimprovement?Why?_____________________________________________________________________KeepinglifecolourfulPleaseratethefollowing(5beingthebestand1beingtheworst)______appropriate______memorable______meaningful______believable______understandable______pronounceable______attentiongettingDoyouthinkthesloganrepresentsthebusinesswell?Why?______________________________________________________________Whichpartoftheslogancatchesyourattentionthemost?________________________________________________________________Whichpart(s)ofthesloganyoulikethemost?______________________________________________________________________________Whichpart(s)ofthesloganneedimprovement?Why?_____________________________________________________________________ THANKYOUFORYOURCOOPERATION
  • 19. LOGOANDSLOGANSURVEYRESULTSANDANALYSIS LogotestingStrengthColorfulsquarescatchattentionWeaknessesTooplainSquaredoesnotrepresentthebusinessLackofcafbusinessangleStrengthPaletteandcoffeecuprepresentthebusinesswellWeaknessesCluttertoomuchisgoingonLackofconsistencyinfontsusedNote:Asallthreeofourproposedlogoshadweaknessesandnoneofthemhadstoodout,werejectedthemaswellascreatedanewlogothatcombinedthestrengthsandaddressedweaknesses.Thenwetestedagainusingthesamequestionsandgotpositivefeedback.SlogantestingColouryourlife