Capab i l i t i es Overv iew

OUR BACKGROUND

• Founded in 2003

• Omni-channel Customer Acquisition Agency

• Performance Focused & Data Driven

• Offices in New York City & Los Angeles

• Member of the 4As (American Association of Advertising

Agencies

• 2016 Hermes Creative Award

• 2016 AVA Digital Gold Award

• 2015 Communicator Award

• Crain’s New York Top 25 Minority-Owned Company

• Inc. 5000 Honor Roll Five-Time Honoree

• Crain’s Fast 50 List

• Clinton Foundation UBS

A W A R D S & A F F I L A T I O N S

W H O W E A R E

OUR CLIENTS

STRATEGY CREATIVEDATA DRIVEN MEDIAANALYTICS

OUR APPROACH

OUR SERVICES

Social MediaAnalytics

PROGRAMMATIC PAID SEARCH SEO LEAD GENERATION

VIDEO SOCIAL MEDIAANALYTICSCREATIVE

Leverage marketing automation,

analytics, data, and our trading

methodology to execute highly

sophisticated digital media

campaigns

Utilizing technology, data

analysis, exhaustive testing and

educated professionals to

outperform competition

Using innovation, creativity and

accountability to optimize your

digital footprint to achieve

sustained performance and

organic growth

Connecting business with

prospective customers through

our innovative technology and

network of publishers

Through digital design, strategy

and boundless creativity, we

advance your campaigns to better

achieve your goals

Data accuracy and full-scale

tracking capabilities to monitor

and optimize marketing efforts

across all channels

With constant innovation and

testing, we’ll help you unlock the

potential of customer acquisition

through Facebook, Twitter,

Instagram & Snapchat

Assess potential performance and

view through rates with video

optimization tools while editing

and making recuts based on user

behavior for social platforms

DISPLAY

VIDEO

MOBILE

PAID SOCIAL

EMAIL

CONNECTED TV

Incremental lift

and overall

impact calculation

Campaign results

and acquisition

performance

Media strategy

and optimization

Analytics and

tracking setupCapabilities and

tech selection

Key Learnings and

insights reporting

EFFECTIVELY ACTIVATE PROGRAMMATIC MEDIA ACROSS ALL

DIGITAL CHANNELS

OUR MEDIA SOLUTION

BEST OF BREED TECHNOLOGY | VETTED. TESTED. PROVEN.

ACCESS TO MEDIA VIDEO OPTIMIZATION

DATA | COMPLIANCE | AD SERVING SOCIAL MEDIAMOBILE OPTIMIZATION

OUR PARTERNSHIPS

DIRECT AGENTS ADVANTAGE

TRUSTSpecializing in customer acquisition

campaigns since 2003. We offer complete

transparency into all campaign elements

MEANINGFUL INSIGHTSReporting that actually goes beyond

performance statistics to identify gaps and

opportunities

PERFORMANCEExpertise and an extensive success record

with acquisition focused campaigns

GUIDANCEBest practices, industry trends, and the latest

marketing opportunities to keep our clients

ahead of the curve

RESEARCH AND TRENDSLeveraging market research data within specific

industries to make more educated marketing

decisions

CRACKLE is an ad supported leading entertainment network featuring full length movies, TV shows

and original programming.

• Joe Dirt 2 was the first

straight to digital movie

sequel release

• DA helped drive over 1

million views in 5 days

• Equivalent to an $8

million box office debut

CASE STUDY: CRACKLE

• Acquire new users at scale and within target CPA

• Increase overall engagement and LTV or existing

user base

• Turn dormant installs into active video viewers

OBJECTIVE: Drive customer acquisition and increased user engagement through cross-channel strategy and media

GOALS

• Omni-channel approach including video, mobile,

and desktop

• Capture CRM to determine likely converters and

establish a base layer for prospecting

• Defined relevant intent signals, such as browsing

behavior, keyword contextual, in-market and

affinity segments

• Assessed profitability and filtered inefficiencies

and amplifying best performing targets

PROCESS

CASE STUDY: CRACKLE

Result: $0.38 PostClick CPA

Result: $0.67 PostClick CPA

Result: $0.55Cost per App Open

CASE STUDY: CRACKLE

“Sony’s Crackle.com, which features

movies, TV shows and original

programming such as Jerry Seinfeld’s

“Comedians In Cars Getting Coffee”, led

the field with 21.93% of all clicks on the

keyword group over the last 90 days.”

“…we examined U.S. Google Desktop

Text Ad activity on 57 non-branded

streaming video keywords from March

9 through June 6, including the terms

‘streaming movies’, ‘free movie streaming’

and ‘online movies’.”

CASE STUDY: CRACKLE

THANK YOULOS ANGELESNEW YORK CITY