capability brief · crowned public relations offers value-added marketing and public relations...

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CROWNED PUBLIC RELATIONS,INC. 2017 EDITION CROWNEDPUBLICRELATIONS.COM OUR COMPANY CAPABILITY BRIEF Crowned Public Relations, Inc. 120 S Dixie Hwy Suite 205 West Palm Beach, FL 33401 Courtney M. Newell Tel : [561] 801-5238 [email protected] CrownedPublicRelations.com Creating winning brand experiences

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Page 1: CAPABILITY BRIEF · Crowned Public Relations offers value-added marketing and public relations solutions for government agencies, small businesses and ... services, industry, competitors,

C R O W N E D P U B L I C R E L A T I O N S , I N C .

2017EDITION

C R O W N E D P U B L I C R E L A T I O N S . C O M

O U R C O M P A N Y

C A P A B I L I T YB R I E F

Crowned Public Relations, Inc.120 S Dixie Hwy Suite 205West Palm Beach, FL 33401

Courtney M. NewellTel : [561] [email protected]

CrownedPublicRelations.com

Creating winning brand experiences

Page 2: CAPABILITY BRIEF · Crowned Public Relations offers value-added marketing and public relations solutions for government agencies, small businesses and ... services, industry, competitors,

ABOUT US

As a small, woman, and minority owned business, founded in 2011, Crowned Public Relations offers value-added marketing and public relations solutions for government agencies, small businesses and corporations. Our award-winning work has been featured in over 130 media outlets in over 100 countries. Our strategies for generating favorable publicity and curating one-of-a-kind campaigns is what makes us the best, and helps you stand out every time. We have a proven track record for delivering high quality results, on time, and within budget on over 100 projects.

We’re creative problem solvers who craft socially engaging content that can be seen worldwide. We become experts at understanding your brand, products, services, industry, competitors, and audiences; then create a compelling strategy for you to engage with more of your customersaround the globe.

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Crowned Public Relations has proudly worked with the following Government &Private Sector cl ients: (partial l ist)

Verizon Wireless

Progressive

BET [Black Entertainment Television]

Humana

Women’s Health Care

Scripps Research Institute

Max Planck Research Institute

Hilton

Engineered Design Services

Solid Waste Authority

Palm Beach County School District

Bacardi

Palm Beach International Airport

Riviera Beach Marina

Houston Astros

International Polo Club

PowerWright Technologies

OUR STRATEGY

Page 3: CAPABILITY BRIEF · Crowned Public Relations offers value-added marketing and public relations solutions for government agencies, small businesses and ... services, industry, competitors,

COMPANYDATA

WOMAN OWNED SMALL BUSINESS (WOSB), MINORITY BUSINESS ENTERPRISE (MBE), BLACK AMERICAN OWNED.

Crowned Public Relations, Incspecializes in community and mediarelations, multimedia marketing, branding and design.

DUNS: 070172088 541830: Media Buying Agencies

541820: Public Relations Agencies

BLACK OWNED

541810: Advertising Agencies

CAGE: 7LAV7541490: Other Special Design Services

541613: Marketing Consulting Services

04 Our Team

541430: Graphic Design

05 Company Passion

NAICS CODES:

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CERTIFICATIONS:

Courtney M. Newell President & Chief Creative Officer

Page 4: CAPABILITY BRIEF · Crowned Public Relations offers value-added marketing and public relations solutions for government agencies, small businesses and ... services, industry, competitors,

DIFFERENTIATORS

Our clients come to us wanting to develop and implement community outreach programs including social and community awareness initiatives. They come to us wanting to get more buzz online, wanting to turn their idea into an effective winning campaign and wanting to get more people talking about them.

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ExperienceOur clients love us. The Crowned Public Relations team has worked on over 100 projects that have all been delivered on-time, within budget, with happy clients.

Billions of Media ImpressionsOur campaigns have over 1 Billion media impressions, seen in over 100 countries. We are experts at public relations, and multimedia marketing.

Award-winning TeamOur team of strategists have won numerous awards for our work. We use cutting-edge strategies to deliver maximum visibility and results.

Measurable ResultsWe track and measure everything. We know how many people are engaging, where they live, and how often they are talking about your brand.

Part creative powerhouse, part marketing superstars, we know how to create authentic relationships with your stakeholders that go beyond just getting their attention.

WE CREATE COMMUNITIES AROUND YOUR BRAND, SO YOUR AUDIENCE KNOWS, LIKES, & TRUSTS YOU MORE.

Page 5: CAPABILITY BRIEF · Crowned Public Relations offers value-added marketing and public relations solutions for government agencies, small businesses and ... services, industry, competitors,

MULTIMEDIA MARKETING & DIGITIZATION

OUR SER VICES INCLUDE:-Blogging & Blog Development-Podcast Creation & Management-Facebook Contests-Facebook Video-Custom #Hashtag Campaigns-Social Advertising-Influencer Outreach & Partnerships-Twitter Management, Advertising, Engagement-Linkedin Marketing & Management-Targeted Follower Interactions-Pinterest Marketing-Periscope Marketing-Instagram Marketing -Twitter Marketing-YouTube Marketing-YouTube Advertising-Google Advertising

OUR RESULTS

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-Award-winning campaigns-Average boost of 800% engagement on our clients social channels-Award-winning Podcasts-Over 1.2M new fans for our clients-Viral Campaigns featured in national and international media-Thousands of positive testimonials and product/service reviews-Trending on Twitter numerous times-Sold out events -Increased web traffic-Increase in sales

Page 6: CAPABILITY BRIEF · Crowned Public Relations offers value-added marketing and public relations solutions for government agencies, small businesses and ... services, industry, competitors,

COMMUNITYRELATIONS &MEDIA RELATIONS

OUR CLIENT WORK INCLUDES:

OUR SERVICES INCLUDE:

-Scripps Research Institute-Max Planck Research Institute-$375M Marina Redevelopment-$174M Houston Astros Stadium-International Polo Club-Palm Beach County Convention Center-Hilton Hotel Downtown West Palm

We know the importance of public opinion and the power of community. We craft creative communications with the use of cutting-edge tools and tactics to get your story seen and heard, but most importantly understood, and well received.

We have relationships with all major media outlets in TV, print, digital, and radio. We pinpoint the correct audience and craft the right message to ensure your brand’s success.

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-Strategic Communications-Community & Private Events-Public & Community Outreach -Media Relations & Engagement-Crisis Management-Message Development-Writing/Editorial-News Monitoring-Press Conferences-Press Releases-Brand & Reputation Management-Media Monitoring

$375M Riviera Beach Marina Project

Page 7: CAPABILITY BRIEF · Crowned Public Relations offers value-added marketing and public relations solutions for government agencies, small businesses and ... services, industry, competitors,

BRANDING & DESIGN

DIGITALBRANDING

GRAPHIC / WEB DESIGN

PRINT DESIGN

BRANDING

-Rebrand Design-Digital Advertising Design-Social Media Page Design-Digital Artwork-Ebook Design

-Custom Website Design & Programming-Logo Design-PowerPoint Design-Landing Page Design-Press Kit Design

-Posters/Flyers-Business Cards & Letterhead Design-Brochure Design-Promotional Item Design-Signage Design-T-shirt Design

-Storyboard Creation-Brand Development-Brand Partnerships-Brand Sponsorships-Product Launches-Event Planning

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Page 8: CAPABILITY BRIEF · Crowned Public Relations offers value-added marketing and public relations solutions for government agencies, small businesses and ... services, industry, competitors,

OUR SER VICES INCLUDE: OUR CLIENT WORK INCLUDES:

-Custom Event Activations-Buzz Event Curation-Launch Party Design -Event Management-Event Production-Hosting-Interviewing-Red Carpet Commentary-Live Tweeting/Broadcasting-Pre-Event Promotion & Custom Campaigns-Behind the Scenes Blogging-Spokesperson Partnerships-Event Promotion-Brand Sponsored Events-Exclusive Blogger Events -Media Representatives

-Verizon-Progressive-BET-CW-Grey Goose-Bacardi-Vogue-Miami Fashion Week-ORS [Organic Root Stimulator]-International Polo Club-‘The Real’ -Shea Moisture/Sundial Brands

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& CONSUMER ENGAGEMENT

Page 9: CAPABILITY BRIEF · Crowned Public Relations offers value-added marketing and public relations solutions for government agencies, small businesses and ... services, industry, competitors,

CROWNED PUBLIC RELATIONS. INC

Crowned Public Relations, Inc.120 S Dixie Hwy Suite 205West Palm Beach, FL 33401

Courtney M. NewellTel : [561] [email protected]

CrownedPublicRelations.comFacebook.com/CrownedMedia